{"id":55,"date":"2013-01-03T23:05:24","date_gmt":"2013-01-03T23:05:24","guid":{"rendered":"https:\/\/blog.flipbuilder.com\/?p=55"},"modified":"2018-10-29T06:24:52","modified_gmt":"2018-10-29T06:24:52","slug":"using-ebook-marketing-to-promote-new-ideas-in-the-new-year","status":"publish","type":"post","link":"https:\/\/blog.flipbuilder.com\/fi\/using-ebook-marketing-to-promote-new-ideas-in-the-new-year\/55\/","title":{"rendered":"E-kirjamarkkinoinnin k\u00e4ytt\u00e4minen uusien ideoiden edist\u00e4miseen uudenvuoden aikana"},"content":{"rendered":"

Jos olet pienyrityksen omistaja, yhden henkil\u00f6n konsulttitoimisto tai suuremman yrityksen markkinointiosasto, tammikuun alku on pohdinnan aikaa. On aika tarkastella, mik\u00e4 toimi ja mik\u00e4 ei toiminut viime vuonna. Aika, kuten Steve Covey rakasti sanoa, "teroittaa sahaa",<\/p>\n

Mutta mit\u00e4 tekemist\u00e4 t\u00e4ll\u00e4 on sis\u00e4ll\u00f6n julkaisemisen kanssa?<\/p>\n

Mink\u00e4 tahansa hyv\u00e4n markkinointistrategian tulisi kehitty\u00e4 keskeisen teeman ymp\u00e4rille. Ensimm\u00e4isen uuden vuoden aikana julkaisemasi sis\u00e4ll\u00f6n tulisi olla kaiken viestisi keski\u00f6ss\u00e4. Mutta yhteen suuntaan meneminen voi olla riski.<\/p>\n

Mist\u00e4 tied\u00e4t mik\u00e4 toimii?<\/p>\n

Kun etsit vastauksia siihen, mit\u00e4 tehd\u00e4 seuraavaksi, on t\u00e4rke\u00e4\u00e4 tarkastella sit\u00e4, mik\u00e4 on toiminut aiemmin. T\u00e4m\u00e4 ei mill\u00e4\u00e4n tavalla tarkoita sit\u00e4, ett\u00e4 kierr\u00e4t\u00e4t onnistuneita kampanjoitasi ja suoritat jotain vastaavaa uudelleen. Vaikka paras tapa saattaa olla jatkaa polkua, joka on tuonut uusia asiakkaita ja lis\u00e4nnyt tuloja, se voi olla my\u00f6s katto, joka aiheuttaa yrityksesi tasangolle. Mit\u00e4 haluat etsi\u00e4 edellisen vuoden kampanjoista, on seuraava:<\/p>\n

    \n
  1. Mik\u00e4 resonoi? Etsi teemoja tai viestej\u00e4, jotka houkuttelivat vuorovaikutusta mahdollisten asiakkaiden kanssa ja saivat heid\u00e4t my\u00f6s ostamaan.<\/li>\n
  2. Mit\u00e4 ei? Katso, mitk\u00e4 kampanjat ep\u00e4onnistuivat. Katso markkinointiteksti\u00e4 ja sis\u00e4lt\u00f6\u00e4, joka ei resonoinut.<\/li>\n
  3. Millaista palautetta olet saanut kampanjoistasi? Sis\u00e4inen, ulkoinen, kaikki on arvokasta.<\/li>\n<\/ol>\n

    Kun olet ker\u00e4nnyt n\u00e4m\u00e4 tiedot, voit alkaa etsi\u00e4 uutta ideaa uudelle vuodelle. Voit nojata menneisyydess\u00e4 resonoituneisiin ideoihin ja v\u00e4ltt\u00e4\u00e4 niit\u00e4, jotka j\u00e4iv\u00e4t nurin. Uuden teeman luomisen luottamuksen pit\u00e4isi olla paljon helpompaa, jos hallitset ensin menneisyydest\u00e4.<\/p>\n

    Viimeinen ajatus ennen kuin l\u00e4hdet karkuun ja alat kehitt\u00e4\u00e4 sis\u00e4lt\u00f6\u00e4:<\/p>\n

    Yrit\u00e4 tehd\u00e4 sis\u00e4ll\u00f6st\u00e4si ja ideoistasi ajan tasalla. Nyky\u00e4\u00e4n resonoivat e-kirjat saavat enemm\u00e4n v\u00e4lit\u00f6nt\u00e4 toistoa kuin ne, jotka tuntuvat vanhentuneilta tai vetoavat liian suureen joukkoon. Tied\u00e4, mik\u00e4 on t\u00e4rke\u00e4\u00e4 yleis\u00f6llesi ja mik\u00e4 resonoi. Helppo tapa tehd\u00e4 t\u00e4m\u00e4 on seurata heit\u00e4 Twitteriss\u00e4 tai ottaa heihin yhteytt\u00e4 muissa sosiaalisissa verkostoissa ja katsoa, mit\u00e4 he jakavat ja kommentoivat.<\/p>\n

    Onnea ja onnellista ja hedelm\u00e4llist\u00e4 uutta vuotta Flipbuilderilta.<\/p>\n

     <\/p>","protected":false},"excerpt":{"rendered":"

    Jos olet pienyrityksen omistaja, yhden henkil\u00f6n konsulttitoimisto tai suuremman yrityksen markkinointiosasto, tammikuun alku on pohdinnan aikaa. On aika tarkastella, mik\u00e4 toimi ja mik\u00e4 ei toiminut viime vuonna. Aika, jonka Steve Covey rakasti sanoa "teroittaa sahaa", mutta mit\u00e4 t\u00e4m\u00e4 [\u2026]<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,7],"tags":[],"class_list":["post-55","post","type-post","status-publish","format-standard","hentry","category-ebooks","category-marketing"],"yoast_head":"\nUsing eBook marketing to promote new ideas in the New Year - FlipBuilder Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.flipbuilder.com\/fi\/using-ebook-marketing-to-promote-new-ideas-in-the-new-year\/55\/\" \/>\n<meta property=\"og:locale\" content=\"fi_FI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Using eBook marketing to promote new ideas in the New Year - FlipBuilder Blog\" \/>\n<meta property=\"og:description\" content=\"If you are a small business owner, a one person?consultancy?or the marketing arm of a larger company, the early part of January is the time to reflect. 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