{"id":30,"date":"2012-12-13T23:08:04","date_gmt":"2012-12-13T23:08:04","guid":{"rendered":"https:\/\/blog.flipbuilder.com\/?p=30"},"modified":"2022-07-25T01:31:04","modified_gmt":"2022-07-25T01:31:04","slug":"business-ebook-best-practices-not-the-easiest-thing-to-uncover","status":"publish","type":"post","link":"https:\/\/blog.flipbuilder.com\/fi\/business-ebook-best-practices-not-the-easiest-thing-to-uncover\/30\/","title":{"rendered":"Yritysten s\u00e4hk\u00f6isten kirjojen parhaat k\u00e4yt\u00e4nn\u00f6t, joita ei ole helpoin paljastaa"},"content":{"rendered":"<p>Kun teet Google-haun, saat perusvinkkej\u00e4 asioista, jotka jokaisen kirjoittajan tulisi tiet\u00e4\u00e4. Suosituimmat aihetta k\u00e4sittelev\u00e4t artikkelit ehdottavat, ett\u00e4 valitset kiinnostavan aiheen (duh), kirjoitat selke\u00e4sti (todellakin?) ja varmistat, ett\u00e4 sitoutat lukijasi (ok!). Vaikka t\u00e4m\u00e4 kaikki on hyv\u00e4, ellei huolellisen ilmeinen neuvo jokaiselle lukijalle, se ei todellakaan kata kolmea perusperiaatetta siit\u00e4, miksi ihmiset ylip\u00e4\u00e4t\u00e4\u00e4n julkaisevat e-kirjoja.<\/p>\n<ol>\n<li>Lis\u00e4\u00e4 kattavuutta.<\/li>\n<li>Paranna br\u00e4ndi\u00e4.<\/li>\n<li>Aja uutta liiketoimintaa.<\/li>\n<\/ol>\n<p><!--more-->Haluan nyt olla selv\u00e4. Mielest\u00e4ni, ja kyll\u00e4, se on vain minun mielipiteeni, e-kirja ei ole painetun teoksen digitaalinen versio. E-kirja ei ole syy, miksi k\u00e4yt\u00e4mme Kindlej\u00e4mme, vaikka se onkin k\u00e4tev\u00e4 tapa katsella niit\u00e4. Ei, e-kirja on alkuper\u00e4isess\u00e4 muodossaan ilmainen tai l\u00e4hes ilmainen opas, joka auttaa jotakuta oppimaan teht\u00e4v\u00e4n\/projektin perusteet tai saamaan k\u00e4sityksen nousevasta ajattelutavasta. T\u00e4m\u00e4 saattaa tuntua kapealta ajatusprosessilta, mutta todella jos yrit\u00e4t tarjota arvokasta sis\u00e4lt\u00f6\u00e4 mahdollisille? asiakkaille? lukijoillesi, teet jompaakumpaa, ellet molempia.<\/p>\n<p>Joten nyt kun olen valittanut siit\u00e4, kuinka muut, Google-tulosten kaksi parasta sivua, ovat l\u00e4hestyneet parhaiden k\u00e4yt\u00e4nt\u00f6jen jakamisen taustalla olevia k\u00e4sitteit\u00e4, sallikaa minun heitt\u00e4\u00e4 neuvoni keh\u00e4\u00e4n. Mielest\u00e4ni on nelj\u00e4 asiaa, jotka loistava eBook onnistuu saavuttamaan. Jos onnistut toimittamaan n\u00e4m\u00e4 kohdat, huomaat olevasi eritt\u00e4in kiireinen palvelupyynt\u00f6jesi kanssa.<\/p>\n<ol>\n<li>?Aihe \u2013 e-kirjasi on v\u00e4litt\u00e4v\u00e4 muille. Jos ajattelet liian eteenp\u00e4in tai toistat muiden tiet\u00e4myst\u00e4, huomaat harjaamassasi virtuaalista p\u00f6ly\u00e4 ei niin ladattuun yritykseesi. Jos sinulla ei ole mit\u00e4\u00e4n uutta jaettavaa maailman kanssa, j\u00e4t\u00e4 kirjoittaminen silloin, kun haluat. Jos jaat sen, varmista, ett\u00e4 jaat sen helposti ymm\u00e4rrett\u00e4v\u00e4ll\u00e4 tavalla. Tallenna todella vaikuttavat ajatukset edistyneelle luokkaasi ja maalaa ideoiden johdannossa kuva, joka saa heid\u00e4t kaipaamaan enemm\u00e4n. Muista, ett\u00e4 voit veloittaa n\u00e4ist\u00e4 edistyneist\u00e4 luokista.<\/li>\n<li>Selkeys \u2013 Nyt tied\u00e4n, ett\u00e4 aiemmin todettu, hyvin kiusattu, ett\u00e4 selke\u00e4 kirjoittaminen on itsest\u00e4\u00e4nselvyys. Selkeys ei ole kirjoittamista selke\u00e4sti, vaan se v\u00e4litt\u00e4\u00e4 viestisi tavalla, joka tekee uuden konseptisi ymm\u00e4rt\u00e4misen helpoksi. Kyse on tikkaita rakentamisesta tiedosta lukijoillesi ja heid\u00e4n auttamiseksi tiet\u00e4m\u00e4tt\u00f6myytens\u00e4 kuilun yli.<\/li>\n<li>Ajoitus \u2013 Osa yleis\u00f6si resonoinnista on tiet\u00e4\u00e4, milloin heid\u00e4n kannattaa ottaa mukaan. Ajoitus koskee useita asioita; e-kirjan julkaisup\u00e4iv\u00e4, tapa mainostaa sit\u00e4 ja ennen kaikkea esittelemiesi aiheiden ajoitus. Yrit\u00e4 todella olla aiotun lukijan roolissa, kun ajattelet n\u00e4it\u00e4 asioita. \u00c4l\u00e4 julkaise teosta, kun he ovat liian kiireisi\u00e4 tai keskittyneet muihin asioihin.<\/li>\n<li>Tyyli \u2013 Ihmiset vetoavat asioihin, jotka vetoavat heid\u00e4n aisteihinsa. Hyvin kirjoitettu kirja voi kadota tavalliseen valkoiseen takkiin sek\u00e4 liialliseen pukeutumiseen. Tee e-kirjastasi visuaalisesti houkutteleva, ja ihmiset lukevat sen ensin ja suosittelevat sit\u00e4 sitten.<\/li>\n<\/ol>\n<p>?<\/p>\n<p>No siin\u00e4 se. Jos saat kaikki n\u00e4m\u00e4 nelj\u00e4 m\u00e4nt\u00e4 laukeamaan, e-kirjastasi tulee tervehdysty\u00f6kalu etsint\u00e4- ja lyijynviljelysarjassasi. Autamme mielell\u00e4mme tyyliosissa ja kaikessa muussa, mik\u00e4 voi auttaa sinua saavuttamaan menestyst\u00e4.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-background\" style=\"background-color: #5db73c;\" href=\"https:\/\/download.flipbuilder.com\/index.php?platform=win&amp;product=pro\">Lataa Windows:lle<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background\" style=\"background-color: #3c96b7;\" href=\"https:\/\/download.flipbuilder.com\/index.php?platform=mac&amp;product=pro\">Lataa Mac-k\u00e4ytt\u00f6j\u00e4rjestelm\u00e4lle<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Kun teet Google-haun, saat perusvinkkej\u00e4 asioista, jotka jokaisen kirjoittajan tulisi tiet\u00e4\u00e4. Suosituimmat aihetta koskevat artikkelit ehdottavat, ett\u00e4 valitset kiinnostavan aiheen (duh), kirjoitat selke\u00e4sti (todellakin?) ja varmistat, ett\u00e4 sitoutat lukijasi (ok!). Vaikka t\u00e4m\u00e4 kaikki on hyv\u00e4, ellei huolellisen ilmeinen neuvo [\u2026]<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,7],"tags":[],"class_list":["post-30","post","type-post","status-publish","format-standard","hentry","category-ebooks","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Business eBook best practices, not the easiest thing to uncover - FlipBuilder Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.flipbuilder.com\/fi\/business-ebook-best-practices-not-the-easiest-thing-to-uncover\/30\/\" \/>\n<meta property=\"og:locale\" content=\"fi_FI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Business eBook best practices, not the easiest thing to uncover - FlipBuilder Blog\" \/>\n<meta property=\"og:description\" content=\"When you do a Google search, you get some basic tips on well things that any writer should know. 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