{"id":73,"date":"2013-01-23T17:36:09","date_gmt":"2013-01-23T17:36:09","guid":{"rendered":"https:\/\/blog.flipbuilder.com\/?p=73"},"modified":"2018-10-29T06:24:52","modified_gmt":"2018-10-29T06:24:52","slug":"guest-post-should-each-franchise-have-its-own-social-media-strategy","status":"publish","type":"post","link":"https:\/\/blog.flipbuilder.com\/es\/guest-post-should-each-franchise-have-its-own-social-media-strategy\/73\/","title":{"rendered":"Publicaci\u00f3n de invitado: \u00bfDeber\u00eda cada franquicia tener su propia estrategia de redes sociales?"},"content":{"rendered":"<p><b>\u00bfDeber\u00eda cada franquicia tener su propia estrategia de redes sociales?<\/b><\/p>\n<p>Ser propietario de franquicias puede ser complicado porque tiene diferentes ubicaciones para administrar, varios equipos diferentes de trabajadores para capacitar y mantener<a href=\"https:\/\/blog.flipbuilder.com\/es\/2013\/01\/guest-post-should-each-franchise-have-its-own-social-media-strategy\/guestpost1image1\/\" rel=\"attachment wp-att-74\"><img decoding=\"async\" class=\"alignright size-full wp-image-74\" alt=\"Guestpost1imagen1\" src=\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2013\/01\/Guestpost1image1.jpg\" width=\"232\" height=\"192\" \/><\/a>? al d\u00eda, y muchos gerentes que intentan trabajar juntos y mejorar la empresa. Sin embargo, las redes sociales han agregado un nuevo nivel de contemplaci\u00f3n para aquellos que son due\u00f1os de una empresa con varias sucursales diferentes. No puede evitar preguntarse: \u00bfDebo crear una estrategia de redes sociales y administrar las redes sociales para todas las franquicias, o debo poner esto en manos de cada empresa local?<!--more--><\/p>\n<p>La pregunta es dif\u00edcil porque la promoci\u00f3n en las redes sociales va mucho m\u00e1s all\u00e1 de simplemente twittear contenido. Cuando trabaja con varias franquicias diferentes, debe determinar qui\u00e9n desarrollar\u00e1 las publicaciones en las redes sociales, qui\u00e9n dise\u00f1ar\u00e1 las p\u00e1ginas, qui\u00e9n publicar\u00e1 el contenido y qui\u00e9n medir\u00e1 el \u00e9xito y analizar\u00e1 los datos recopilados de la promoci\u00f3n en las redes sociales. Al final, realmente depende del tipo de franquicia que posea.<\/p>\n<p><b>Cu\u00e1ndo es mejor un enfoque centralizado<\/b><\/p>\n<p>Un enfoque centralizado simplemente significa que tendr\u00e1 una cuenta social en cada canal social (Facebook, Twitter, Google+, LinkedIn) para toda la franquicia. Esto significa que el gerente de la sucursal nacional est\u00e1 a cargo de administrar o contratar a alguien para administrar estas cuentas. Esto ayuda a mantener las cosas consistentes y mantener la reputaci\u00f3n de la marca. Algunos casos en los que esta es la mejor estrategia incluyen:<\/p>\n<ul>\n<li><b>Los clientes no est\u00e1n usando las redes sociales. <\/b>Querr\u00e1s analizar d\u00f3nde est\u00e1n encontrando informaci\u00f3n tus consumidores. La mejor manera de hacer que esto suceda es preguntar. Haga que todas sus ubicaciones pregunten a los clientes si usan o no las redes sociales para encontrar informaci\u00f3n (cualquier informaci\u00f3n, no necesariamente sobre su empresa). Si a sus clientes no parece importarles, probablemente sea m\u00e1s f\u00e1cil y rentable tener un enfoque unificado en lugar de dirigirse a clientes espec\u00edficos en \u00e1reas espec\u00edficas que no usan las redes sociales en primer lugar.<\/li>\n<li><b>Si su empresa trata con informaci\u00f3n confidencial.<\/b> Es importante considerar qu\u00e9 es lo que realmente hace su empresa. Industrias como la industria de la salud deben ser incre\u00edblemente cuidadosas cuando se trata de compartir informaci\u00f3n con el p\u00fablico. Las redes sociales son un tipo de marketing que llega al p\u00fablico de inmediato y es visto por miles antes de que tenga la oportunidad de darse cuenta de que ha cometido un error. Si existe alguna posibilidad de que pueda meterse en problemas legales por algo que diga, es importante no poner las redes sociales en manos de sus sucursales locales.<\/li>\n<li><b>Si quieres algo m\u00e1s rentable. <\/b>Parte de dar a los administradores de franquicias el control de las redes sociales es la capacitaci\u00f3n, y esto puede costar tiempo y dinero. Es importante que cree un manual de capacitaci\u00f3n para asegurarse de que su marca se represente correctamente y, en muchos casos, tiene sentido contratar a alguien para que le ense\u00f1e a su personal c\u00f3mo analizar los datos de las redes sociales y mejorar el alcance. Todo esto cuesta bastante dinero, por lo que si est\u00e1 buscando ahorrar dinero, ser\u00eda mejor tener un enfoque centralizado (al menos al principio).<\/li>\n<\/ul>\n<p>Es importante darse cuenta de que poner las redes sociales en manos de la sucursal nacional no significa que las cosas ser\u00e1n m\u00e1s f\u00e1ciles de administrar. Puede ser una opci\u00f3n m\u00e1s segura, pero es posible que deba contratar un equipo para mantener las cosas en orden.<\/p>\n<p><b>Cu\u00e1ndo se deben dejar las redes sociales en manos de las sucursales locales<\/b><\/p>\n<p>Este enfoque puede ser un poco m\u00e1s arriesgado al principio, pero una vez que hable con todas sus ubicaciones y se asegure de que todos est\u00e9n en sinton\u00eda, deber\u00eda comenzar a formarse un sistema y todo deber\u00eda funcionar sin problemas. Algunos casos en los que un enfoque descentralizado funciona mejor incluyen:<\/p>\n<ul>\n<li><b>Diferencias significativas de ubicaci\u00f3n a ubicaci\u00f3n<\/b>. Querr\u00e1 analizar qu\u00e9 tan diferentes son sus clientes de un lugar a otro. Esto significa analizar todo, desde la ubicaci\u00f3n real de la franquicia (rural, urbana, suburbana, etc.) hasta la demograf\u00eda de los clientes. Si estas diferencias son suficientes para que sus productos y otras t\u00e1cticas de marketing var\u00eden de un lugar a otro, su estrategia de redes sociales probablemente tambi\u00e9n deber\u00eda hacerlo.<\/li>\n<li><b>Control de franquicias con otras iniciativas de marketing<\/b>. Lo m\u00e1s probable es que las redes sociales sean la \u00faltima forma de marketing que realmente se implemente. Por lo tanto, es importante ver qu\u00e9 responsabilidades de marketing ha asignado a todas las ubicaciones de su franquicia hasta el momento. Si en el pasado se ha sentido c\u00f3modo dando a los gerentes de sucursal control sobre la reputaci\u00f3n de la marca, es posible que las redes sociales no tengan por qu\u00e9 ser diferentes.<\/li>\n<\/ul>\n<p>\u00bfTiene varias franquicias y ha decidido que un enfoque es mejor que otro? Cu\u00e9ntanos tu historia y lo que te ha funcionado en los comentarios a continuaci\u00f3n.<\/p>\n<p><i>Cr\u00e9dito de la foto: blog.hubspot.com<\/i><\/p>\n<p><i>Amanda DiSilvestro se gradu\u00f3 de la Universidad Estatal de Illinois. Aunque se gradu\u00f3 con un t\u00edtulo en educaci\u00f3n inglesa, se encontr\u00f3 trabajando como bloguera de tiempo completo en el departamento de SEO\/redes sociales en <\/i><a href=\"http:\/\/www.highervisibility.com\/\"><i>Mayor visibilidad<\/i><\/a><i>.com<\/i><i>, un liderazgo <\/i><a href=\"http:\/\/www.highervisibility.com\/franchise-seo-services\/\"><i>SEO para franquicias<\/i><\/a><i>.<\/i><\/p>\n<p><i>?<\/i><\/p>","protected":false},"excerpt":{"rendered":"<p>\u00bfDeber\u00eda cada franquicia tener su propia estrategia de redes sociales? Ser propietario de franquicias puede ser complicado porque tiene diferentes ubicaciones para administrar, varios equipos diferentes de trabajadores para capacitar y mantener. al d\u00eda, y muchos gerentes que intentan trabajar juntos y mejorar la empresa. Las redes sociales, sin embargo, han agregado un nuevo nivel de [\u2026]<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-73","post","type-post","status-publish","format-standard","hentry","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Guest post: Should Each Franchise Have Its Own Social Media Strategy? - FlipBuilder Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.flipbuilder.com\/es\/guest-post-should-each-franchise-have-its-own-social-media-strategy\/73\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Guest post: Should Each Franchise Have Its Own Social Media Strategy? - FlipBuilder Blog\" \/>\n<meta property=\"og:description\" content=\"Should Each Franchise Have Its Own Social Media Strategy? 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