{"id":55,"date":"2013-01-03T23:05:24","date_gmt":"2013-01-03T23:05:24","guid":{"rendered":"https:\/\/blog.flipbuilder.com\/?p=55"},"modified":"2018-10-29T06:24:52","modified_gmt":"2018-10-29T06:24:52","slug":"using-ebook-marketing-to-promote-new-ideas-in-the-new-year","status":"publish","type":"post","link":"https:\/\/blog.flipbuilder.com\/es\/using-ebook-marketing-to-promote-new-ideas-in-the-new-year\/55\/","title":{"rendered":"Uso del marketing de libros electr\u00f3nicos para promover nuevas ideas en el A\u00f1o Nuevo"},"content":{"rendered":"

Si usted es propietario de una peque\u00f1a empresa, una consultor\u00eda de una sola persona o el brazo de marketing de una empresa m\u00e1s grande, la primera parte de enero es el momento para reflexionar. Es hora de revisar lo que funcion\u00f3 y lo que no funcion\u00f3 el a\u00f1o pasado. Tiempo, como a Steve Covey le encantaba decir, \u201cpara afilar la sierra\u201d,<\/p>\n

Pero, \u00bfqu\u00e9 tiene esto que ver con la publicaci\u00f3n de contenidos?<\/p>\n

Cualquier buena estrategia de marketing debe evolucionar en torno a un tema central. El primer contenido que presente en un nuevo a\u00f1o debe ser el centro de todos sus mensajes. Pero ir en una sola direcci\u00f3n puede ser un riesgo.<\/p>\n

\u00bfC\u00f3mo sabes lo que funcionar\u00e1?<\/p>\n

Al buscar las respuestas a qu\u00e9 hacer a continuaci\u00f3n, es importante mirar lo que ha funcionado en el pasado. Esto de ninguna manera significa reciclar sus campa\u00f1as exitosas y ejecutar algo similar nuevamente. Si bien el mejor camino puede ser continuar por un camino que ha tra\u00eddo nuevos clientes y mayores ingresos, tambi\u00e9n podr\u00eda ser el techo que provoque que su negocio se estanque. Lo que quieres buscar en las campa\u00f1as del a\u00f1o anterior es lo siguiente:<\/p>\n

    \n
  1. \u00bfQu\u00e9 reson\u00f3? Busque temas o mensajes que atraigan las interacciones con los prospectos y los lleven tambi\u00e9n a comprar.<\/li>\n
  2. \u00bfQu\u00e9 no? Mira qu\u00e9 campa\u00f1as fracasaron. Mire la copia de marketing y el contenido que no reson\u00f3.<\/li>\n
  3. \u00bfQu\u00e9 comentarios recibi\u00f3 sobre sus campa\u00f1as? Interno, externo, todo tiene valor.<\/li>\n<\/ol>\n

    Una vez que haya recopilado estos datos, puede comenzar a buscar una nueva idea para el A\u00f1o Nuevo. Puedes apoyarte en las ideas que resonaron en el pasado, mientras evitas las que fracasaron. Armar un nuevo tema con confianza deber\u00eda ser mucho m\u00e1s f\u00e1cil si lo manejas primero desde el pasado.<\/p>\n

    Un pensamiento final antes de salir corriendo y comenzar a desarrollar contenido:<\/p>\n

    Intente actualizar su contenido e ideas. Los libros electr\u00f3nicos que resuenan en el ahora tienden a tener un juego m\u00e1s inmediato que aquellos que se sienten obsoletos o atraen a una variedad demasiado grande de personas. Sepa qu\u00e9 es importante para su audiencia y qu\u00e9 resuena. Una manera f\u00e1cil de hacerlo es seguirlos en Twitter o conectarse con ellos en otras redes sociales y ver lo que comparten y comentan.<\/p>\n

    Buena suerte y un feliz y fruct\u00edfero a\u00f1o nuevo de parte de Flipbuilder.<\/p>\n

     <\/p>","protected":false},"excerpt":{"rendered":"

    Si usted es propietario de una peque\u00f1a empresa, una consultor\u00eda de una sola persona o el brazo de marketing de una empresa m\u00e1s grande, la primera parte de enero es el momento de reflexionar. Es hora de revisar lo que funcion\u00f3 y lo que no funcion\u00f3 el a\u00f1o pasado. Tiempo como le gustaba decir a Steve Covey, \u201cpara afilar la sierra\u201d, pero \u00bfqu\u00e9 significa esto [\u2026]<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,7],"tags":[],"class_list":["post-55","post","type-post","status-publish","format-standard","hentry","category-ebooks","category-marketing"],"yoast_head":"\nUsing eBook marketing to promote new ideas in the New Year - FlipBuilder Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.flipbuilder.com\/es\/using-ebook-marketing-to-promote-new-ideas-in-the-new-year\/55\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Using eBook marketing to promote new ideas in the New Year - FlipBuilder Blog\" \/>\n<meta property=\"og:description\" content=\"If you are a small business owner, a one person?consultancy?or the marketing arm of a larger company, the early part of January is the time to reflect. It is time to review what worked and did not work last year. Time as Steve Covey loved to say, “to sharpen the saw,” But what does this […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.flipbuilder.com\/es\/using-ebook-marketing-to-promote-new-ideas-in-the-new-year\/55\/\" \/>\n<meta property=\"og:site_name\" content=\"FlipBuilder Blog\" \/>\n<meta property=\"article:published_time\" content=\"2013-01-03T23:05:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-10-29T06:24:52+00:00\" \/>\n<meta name=\"author\" content=\"karl\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"karl\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.flipbuilder.com\/using-ebook-marketing-to-promote-new-ideas-in-the-new-year\/55\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.flipbuilder.com\/using-ebook-marketing-to-promote-new-ideas-in-the-new-year\/55\/\"},\"author\":{\"name\":\"karl\",\"@id\":\"https:\/\/blog.flipbuilder.com\/tr\/#\/schema\/person\/43c60beda614b07e0e8263cbbc3495d9\"},\"headline\":\"Using eBook marketing to promote new ideas in the New Year\",\"datePublished\":\"2013-01-03T23:05:24+00:00\",\"dateModified\":\"2018-10-29T06:24:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.flipbuilder.com\/using-ebook-marketing-to-promote-new-ideas-in-the-new-year\/55\/\"},\"wordCount\":408,\"publisher\":{\"@id\":\"https:\/\/blog.flipbuilder.com\/tr\/#organization\"},\"articleSection\":[\"eBooks\",\"Marketing\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.flipbuilder.com\/using-ebook-marketing-to-promote-new-ideas-in-the-new-year\/55\/\",\"url\":\"https:\/\/blog.flipbuilder.com\/using-ebook-marketing-to-promote-new-ideas-in-the-new-year\/55\/\",\"name\":\"Using eBook marketing to promote new ideas in the New Year - FlipBuilder Blog\",\"isPartOf\":{\"@id\":\"https:\/\/blog.flipbuilder.com\/tr\/#website\"},\"datePublished\":\"2013-01-03T23:05:24+00:00\",\"dateModified\":\"2018-10-29T06:24:52+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/blog.flipbuilder.com\/using-ebook-marketing-to-promote-new-ideas-in-the-new-year\/55\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blog.flipbuilder.com\/using-ebook-marketing-to-promote-new-ideas-in-the-new-year\/55\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blog.flipbuilder.com\/using-ebook-marketing-to-promote-new-ideas-in-the-new-year\/55\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/blog.flipbuilder.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Using eBook marketing to promote new ideas in the New Year\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blog.flipbuilder.com\/tr\/#website\",\"url\":\"https:\/\/blog.flipbuilder.com\/tr\/\",\"name\":\"FlipBuilder Blog\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/blog.flipbuilder.com\/tr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blog.flipbuilder.com\/tr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/blog.flipbuilder.com\/tr\/#organization\",\"name\":\"FlipBuilder Blog\",\"url\":\"https:\/\/blog.flipbuilder.com\/tr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/blog.flipbuilder.com\/tr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2022\/07\/logo-2-1-1.png\",\"contentUrl\":\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2022\/07\/logo-2-1-1.png\",\"width\":190,\"height\":38,\"caption\":\"FlipBuilder Blog\"},\"image\":{\"@id\":\"https:\/\/blog.flipbuilder.com\/tr\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/blog.flipbuilder.com\/tr\/#\/schema\/person\/43c60beda614b07e0e8263cbbc3495d9\",\"name\":\"karl\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/blog.flipbuilder.com\/tr\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/3253ba77d48efdf0a76fcd8787e58d9d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/3253ba77d48efdf0a76fcd8787e58d9d?s=96&d=mm&r=g\",\"caption\":\"karl\"},\"url\":\"https:\/\/blog.flipbuilder.com\/es\/author\/karl\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Using eBook marketing to promote new ideas in the New Year - FlipBuilder Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.flipbuilder.com\/es\/using-ebook-marketing-to-promote-new-ideas-in-the-new-year\/55\/","og_locale":"es_ES","og_type":"article","og_title":"Using eBook marketing to promote new ideas in the New Year - FlipBuilder Blog","og_description":"If you are a small business owner, a one person?consultancy?or the marketing arm of a larger company, the early part of January is the time to reflect. It is time to review what worked and did not work last year. Time as Steve Covey loved to say, “to sharpen the saw,” But what does this […]","og_url":"https:\/\/blog.flipbuilder.com\/es\/using-ebook-marketing-to-promote-new-ideas-in-the-new-year\/55\/","og_site_name":"FlipBuilder Blog","article_published_time":"2013-01-03T23:05:24+00:00","article_modified_time":"2018-10-29T06:24:52+00:00","author":"karl","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"karl","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blog.flipbuilder.com\/using-ebook-marketing-to-promote-new-ideas-in-the-new-year\/55\/#article","isPartOf":{"@id":"https:\/\/blog.flipbuilder.com\/using-ebook-marketing-to-promote-new-ideas-in-the-new-year\/55\/"},"author":{"name":"karl","@id":"https:\/\/blog.flipbuilder.com\/tr\/#\/schema\/person\/43c60beda614b07e0e8263cbbc3495d9"},"headline":"Using eBook marketing to promote new ideas in the New Year","datePublished":"2013-01-03T23:05:24+00:00","dateModified":"2018-10-29T06:24:52+00:00","mainEntityOfPage":{"@id":"https:\/\/blog.flipbuilder.com\/using-ebook-marketing-to-promote-new-ideas-in-the-new-year\/55\/"},"wordCount":408,"publisher":{"@id":"https:\/\/blog.flipbuilder.com\/tr\/#organization"},"articleSection":["eBooks","Marketing"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/blog.flipbuilder.com\/using-ebook-marketing-to-promote-new-ideas-in-the-new-year\/55\/","url":"https:\/\/blog.flipbuilder.com\/using-ebook-marketing-to-promote-new-ideas-in-the-new-year\/55\/","name":"Using eBook marketing to promote new ideas in the New Year - FlipBuilder Blog","isPartOf":{"@id":"https:\/\/blog.flipbuilder.com\/tr\/#website"},"datePublished":"2013-01-03T23:05:24+00:00","dateModified":"2018-10-29T06:24:52+00:00","breadcrumb":{"@id":"https:\/\/blog.flipbuilder.com\/using-ebook-marketing-to-promote-new-ideas-in-the-new-year\/55\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.flipbuilder.com\/using-ebook-marketing-to-promote-new-ideas-in-the-new-year\/55\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/blog.flipbuilder.com\/using-ebook-marketing-to-promote-new-ideas-in-the-new-year\/55\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blog.flipbuilder.com\/"},{"@type":"ListItem","position":2,"name":"Using eBook marketing to promote new ideas in the New Year"}]},{"@type":"WebSite","@id":"https:\/\/blog.flipbuilder.com\/tr\/#website","url":"https:\/\/blog.flipbuilder.com\/tr\/","name":"FlipBuilder Blog","description":"","publisher":{"@id":"https:\/\/blog.flipbuilder.com\/tr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.flipbuilder.com\/tr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/blog.flipbuilder.com\/tr\/#organization","name":"FlipBuilder Blog","url":"https:\/\/blog.flipbuilder.com\/tr\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/blog.flipbuilder.com\/tr\/#\/schema\/logo\/image\/","url":"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2022\/07\/logo-2-1-1.png","contentUrl":"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2022\/07\/logo-2-1-1.png","width":190,"height":38,"caption":"FlipBuilder Blog"},"image":{"@id":"https:\/\/blog.flipbuilder.com\/tr\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/blog.flipbuilder.com\/tr\/#\/schema\/person\/43c60beda614b07e0e8263cbbc3495d9","name":"karl","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/blog.flipbuilder.com\/tr\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/3253ba77d48efdf0a76fcd8787e58d9d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3253ba77d48efdf0a76fcd8787e58d9d?s=96&d=mm&r=g","caption":"karl"},"url":"https:\/\/blog.flipbuilder.com\/es\/author\/karl\/"}]}},"_links":{"self":[{"href":"https:\/\/blog.flipbuilder.com\/es\/wp-json\/wp\/v2\/posts\/55"}],"collection":[{"href":"https:\/\/blog.flipbuilder.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.flipbuilder.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.flipbuilder.com\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.flipbuilder.com\/es\/wp-json\/wp\/v2\/comments?post=55"}],"version-history":[{"count":3,"href":"https:\/\/blog.flipbuilder.com\/es\/wp-json\/wp\/v2\/posts\/55\/revisions"}],"predecessor-version":[{"id":435,"href":"https:\/\/blog.flipbuilder.com\/es\/wp-json\/wp\/v2\/posts\/55\/revisions\/435"}],"wp:attachment":[{"href":"https:\/\/blog.flipbuilder.com\/es\/wp-json\/wp\/v2\/media?parent=55"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.flipbuilder.com\/es\/wp-json\/wp\/v2\/categories?post=55"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.flipbuilder.com\/es\/wp-json\/wp\/v2\/tags?post=55"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}