{"id":30,"date":"2012-12-13T23:08:04","date_gmt":"2012-12-13T23:08:04","guid":{"rendered":"https:\/\/blog.flipbuilder.com\/?p=30"},"modified":"2022-07-25T01:31:04","modified_gmt":"2022-07-25T01:31:04","slug":"business-ebook-best-practices-not-the-easiest-thing-to-uncover","status":"publish","type":"post","link":"https:\/\/blog.flipbuilder.com\/es\/business-ebook-best-practices-not-the-easiest-thing-to-uncover\/30\/","title":{"rendered":"Mejores pr\u00e1cticas de libros electr\u00f3nicos de negocios, no es lo m\u00e1s f\u00e1cil de descubrir"},"content":{"rendered":"<p>Cuando haces una b\u00fasqueda en Google, obtienes algunos consejos b\u00e1sicos sobre cosas buenas que cualquier escritor deber\u00eda saber. Los principales art\u00edculos sobre el tema sugieren que elijas un tema convincente (obviamente), escribas con claridad (\u00bfen serio?) y te asegures de atraer a tus lectores (\u00a1de acuerdo!). Si bien todo esto es un consejo bueno, si no minuciosamente obvio, para cualquier lector, no cubre realmente los tres principios b\u00e1sicos de por qu\u00e9 las personas est\u00e1n publicando un libro electr\u00f3nico en primer lugar.<\/p>\n<ol>\n<li>Aumente el alcance.<\/li>\n<li>Mejorar marca.<\/li>\n<li>Impulse nuevos negocios.<\/li>\n<\/ol>\n<p><!--more-->Ahora, perm\u00edtanme ser claro. En mi opini\u00f3n, y s\u00ed, es solo mi opini\u00f3n, un eBook no es una versi\u00f3n digital de un tomo impreso. Un libro electr\u00f3nico no es la raz\u00f3n por la que usamos nuestros Kindles, aunque es una forma pr\u00e1ctica de verlos. No, un eBook, en su forma original, es una gu\u00eda pr\u00e1ctica gratuita o casi gratuita que ayuda a alguien a aprender los conceptos b\u00e1sicos de una tarea\/proyecto o a tener una idea de una nueva forma de pensar. Esto puede parecer un proceso de pensamiento limitado, pero realmente si est\u00e1 tratando de proporcionar contenido valioso a sus posibles lectores, est\u00e1 haciendo uno o el otro, si no ambos.<\/p>\n<p>Entonces, ahora que me he quejado de c\u00f3mo otros, bueno, las dos primeras p\u00e1ginas de resultados de Google, se han acercado a los conceptos detr\u00e1s de compartir las mejores pr\u00e1cticas, perm\u00edtanme lanzar mi consejo al ruedo. En mi opini\u00f3n, hay cuatro cosas que un gran libro electr\u00f3nico logra lograr. Si cumple con \u00e9xito estos puntos, se encontrar\u00e1 extremadamente ocupado con las solicitudes de sus servicios.<\/p>\n<ol>\n<li>?Importante: su libro electr\u00f3nico tiene que ser importante para los dem\u00e1s. Si piensa demasiado en el futuro o repite el conocimiento de otros, se encontrar\u00e1 limpiando el polvo virtual de su esfuerzo no tan descargado. Si no tiene algo nuevo para compartir con el mundo, deje la escritura para cuando lo tenga. Si lo hace, aseg\u00farese de compartirlo de una manera que sea accesible y f\u00e1cil de digerir. Guarde los pensamientos realmente impresionantes para su clase avanzada y en la introducci\u00f3n a sus ideas, simplemente pinte una imagen que los haga querer m\u00e1s. Recuerda, puedes cobrar por esas clases avanzadas.<\/li>\n<li>Claridad: ahora s\u00e9 lo dicho anteriormente, bien bromeado, que escribir con claridad es un hecho. La claridad no es escribir con claridad, sino entregar su mensaje de una manera que facilita la digesti\u00f3n de su nuevo concepto. Se trata de construir una escalera de mano desde su conocimiento hasta sus lectores y ayudarlos a cruzar el abismo de su desconocimiento.<\/li>\n<li>Tiempo: parte de resonar con su audiencia es saber cu\u00e1ndo involucrarlos. El tiempo pertenece a varias cosas; la fecha de lanzamiento de su libro electr\u00f3nico, la forma en que lo promociona y, sobre todo, el momento de los temas que est\u00e1 introduciendo. Realmente intente y desempe\u00f1e el papel de su lector previsto mientras piensa en estas cosas. No publiques un trabajo cuando est\u00e9n demasiado ocupados o concentrados en otros asuntos.<\/li>\n<li>Estilo: las personas se sienten atra\u00eddas por las cosas que atraen sus sentidos. Un libro bien escrito se puede perder en una chaqueta blanca sencilla, as\u00ed como demasiado aderezo. Tenga cuidado de hacer que su libro electr\u00f3nico sea visualmente atractivo y la gente primero lo leer\u00e1 y luego lo recomendar\u00e1.<\/li>\n<\/ol>\n<p>?<\/p>\n<p>Bueno, eso es todo. Si puede hacer que estos cuatro pistones se enciendan, su libro electr\u00f3nico se convertir\u00e1 en una herramienta de bienvenida en su kit de prospecci\u00f3n y cultivo de clientes potenciales. Esperamos poder ayudarlo con la parte del estilo y cualquier otra cosa que pueda ayudarlo a obtener el \u00e9xito.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-background\" style=\"background-color: #5db73c;\" href=\"https:\/\/download.flipbuilder.com\/index.php?platform=win&amp;product=pro\">Descargar para Windows<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background\" style=\"background-color: #3c96b7;\" href=\"https:\/\/download.flipbuilder.com\/index.php?platform=mac&amp;product=pro\">Descargar para el sistema operativo Mac<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Cuando haces una b\u00fasqueda en Google, obtienes algunos consejos b\u00e1sicos sobre cosas buenas que cualquier escritor deber\u00eda saber. Los principales art\u00edculos sobre el tema sugieren que elijas un tema convincente (obviamente), escribas con claridad (\u00bfen serio?) y te asegures de atraer a tus lectores (\u00a1de acuerdo!). Si bien todo esto es bueno, si no un consejo minuciosamente obvio [\u2026]<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,7],"tags":[],"class_list":["post-30","post","type-post","status-publish","format-standard","hentry","category-ebooks","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Business eBook best practices, not the easiest thing to uncover - FlipBuilder Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.flipbuilder.com\/es\/business-ebook-best-practices-not-the-easiest-thing-to-uncover\/30\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Business eBook best practices, not the easiest thing to uncover - FlipBuilder Blog\" \/>\n<meta property=\"og:description\" content=\"When you do a Google search, you get some basic tips on well things that any writer should know. 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