{"id":55,"date":"2013-01-03T23:05:24","date_gmt":"2013-01-03T23:05:24","guid":{"rendered":"https:\/\/blog.flipbuilder.com\/?p=55"},"modified":"2018-10-29T06:24:52","modified_gmt":"2018-10-29T06:24:52","slug":"using-ebook-marketing-to-promote-new-ideas-in-the-new-year","status":"publish","type":"post","link":"https:\/\/blog.flipbuilder.com\/de\/using-ebook-marketing-to-promote-new-ideas-in-the-new-year\/55\/","title":{"rendered":"Verwenden Sie eBook-Marketing, um neue Ideen im neuen Jahr zu f\u00f6rdern"},"content":{"rendered":"

Wenn Sie ein Kleinunternehmer, eine Ein-Personen-Beratung oder der Marketingzweig eines gr\u00f6\u00dferen Unternehmens sind, ist Anfang Januar die Zeit zum Nachdenken. Es ist an der Zeit zu \u00fcberpr\u00fcfen, was im letzten Jahr funktioniert hat und was nicht. Zeit, wie Steve Covey gerne sagte, \u201eum die S\u00e4ge zu sch\u00e4rfen\u201c,<\/p>\n

Aber was hat das mit Content Publishing zu tun?<\/p>\n

Jede gute Marketingstrategie sollte sich um ein zentrales Thema entwickeln. Der erste Inhalt, den Sie in einem neuen Jahr ver\u00f6ffentlichen, sollte im Mittelpunkt all Ihrer Botschaften stehen. Aber in eine Richtung zu gehen, kann ein Risiko sein.<\/p>\n

Woher wissen Sie, was funktionieren wird?<\/p>\n

Bei der Suche nach Antworten darauf, was als n\u00e4chstes zu tun ist, ist es wichtig, sich anzusehen, was in der Vergangenheit funktioniert hat. Dies bedeutet keineswegs, dass Sie Ihre erfolgreichen Kampagnen recyceln und etwas \u00c4hnliches erneut durchf\u00fchren. W\u00e4hrend der beste Kurs vielleicht darin besteht, einen Weg fortzusetzen, der neue Kunden und h\u00f6here Einnahmen gebracht hat, k\u00f6nnte es auch die Obergrenze sein, die Ihr Unternehmen auf ein Plateau bringt. Was Sie in den Kampagnen des Vorjahres suchen m\u00f6chten, ist wie folgt:<\/p>\n

    \n
  1. Was hat gewirkt? Suchen Sie nach Themen oder Botschaften, die zu Interaktionen mit potenziellen Kunden gef\u00fchrt und sie zum Kauf veranlasst haben.<\/li>\n
  2. Was nicht? Sehen Sie sich an, welche Kampagnen durchgefallen sind. Schauen Sie sich Marketingtexte und Inhalte an, die nicht auf Resonanz gesto\u00dfen sind.<\/li>\n
  3. Welches Feedback haben Sie zu Ihren Kampagnen erhalten? Intern, extern, es ist alles von Wert.<\/li>\n<\/ol>\n

    Sobald Sie diese Daten gesammelt haben, k\u00f6nnen Sie beginnen, nach einer neuen Idee f\u00fcr das neue Jahr zu suchen. Sie k\u00f6nnen sich auf die Ideen st\u00fctzen, die in der Vergangenheit Resonanz fanden, w\u00e4hrend Sie diejenigen vermeiden, die ins Stocken geraten sind. Die Zusammenstellung eines neuen Themas mit Zuversicht sollte viel einfacher sein, wenn Sie zuerst mit der Vergangenheit umgehen.<\/p>\n

    Ein letzter Gedanke, bevor Sie losrennen und mit der Entwicklung von Inhalten beginnen:<\/p>\n

    Versuchen Sie, Ihre Inhalte und Ideen aktuell zu halten. eBooks, die im Jetzt ankommen, werden in der Regel schneller abgespielt als solche, die sich veraltet anf\u00fchlen oder eine zu gro\u00dfe Anzahl von Menschen ansprechen. Wissen, was f\u00fcr Ihr Publikum wichtig ist und was ankommt. Eine einfache M\u00f6glichkeit, dies zu tun, besteht darin, ihnen auf Twitter zu folgen oder sich mit ihnen in anderen sozialen Netzwerken zu verbinden und zu sehen, was sie teilen und kommentieren.<\/p>\n

    Viel Gl\u00fcck und ein gl\u00fcckliches und fruchtbares neues Jahr von Flipbuilder.<\/p>\n

     <\/p>","protected":false},"excerpt":{"rendered":"

    Wenn Sie ein Kleinunternehmer, eine Ein-Personen-Beratung oder der Marketingzweig eines gr\u00f6\u00dferen Unternehmens sind, ist Anfang Januar die Zeit zum Nachdenken. Es ist an der Zeit zu \u00fcberpr\u00fcfen, was im letzten Jahr funktioniert hat und was nicht. Zeit, wie Steve Covey gerne sagte, \u201eum die S\u00e4ge zu sch\u00e4rfen\u201c, aber was bedeutet das [\u2026]<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,7],"tags":[],"class_list":["post-55","post","type-post","status-publish","format-standard","hentry","category-ebooks","category-marketing"],"yoast_head":"\nUsing eBook marketing to promote new ideas in the New Year - FlipBuilder Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.flipbuilder.com\/de\/using-ebook-marketing-to-promote-new-ideas-in-the-new-year\/55\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Using eBook marketing to promote new ideas in the New Year - FlipBuilder Blog\" \/>\n<meta property=\"og:description\" content=\"If you are a small business owner, a one person?consultancy?or the marketing arm of a larger company, the early part of January is the time to reflect. 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