{"id":73,"date":"2013-01-23T17:36:09","date_gmt":"2013-01-23T17:36:09","guid":{"rendered":"https:\/\/blog.flipbuilder.com\/?p=73"},"modified":"2018-10-29T06:24:52","modified_gmt":"2018-10-29T06:24:52","slug":"guest-post-should-each-franchise-have-its-own-social-media-strategy","status":"publish","type":"post","link":"https:\/\/blog.flipbuilder.com\/da\/guest-post-should-each-franchise-have-its-own-social-media-strategy\/73\/","title":{"rendered":"G\u00e6steopslag: Skal hver franchise have sin egen strategi for sociale medier?"},"content":{"rendered":"<p><b>Skal hver franchise have sin egen strategi for sociale medier?<\/b><\/p>\n<p>Det kan v\u00e6re vanskeligt at eje franchises, fordi du har forskellige lokationer at administrere, flere forskellige teams af arbejdere at tr\u00e6ne og beholde<a href=\"https:\/\/blog.flipbuilder.com\/da\/2013\/01\/guest-post-should-each-franchise-have-its-own-social-media-strategy\/guestpost1image1\/\" rel=\"attachment wp-att-74\"><img decoding=\"async\" class=\"alignright size-full wp-image-74\" alt=\"G\u00e6stepost1billede1\" src=\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2013\/01\/Guestpost1image1.jpg\" width=\"232\" height=\"192\" \/><\/a>? oppe i fart, og mange ledere, der alle fors\u00f8ger at arbejde sammen og forbedre virksomheden. Sociale medier har dog tilf\u00f8jet et nyt niveau af fordybelse for dem, der ejer en virksomhed med flere forskellige grene. Du kan ikke lade v\u00e6re med at sp\u00f8rge dig selv: Skal jeg lave en social mediestrategi og administrere sociale medier for alle franchiserne, eller skal jeg l\u00e6gge dette i h\u00e6nderne p\u00e5 hver lokal virksomhed?<!--more--><\/p>\n<p>Sp\u00f8rgsm\u00e5let er sv\u00e6rt, fordi promovering p\u00e5 sociale medier g\u00e5r langt ud over blot at tweete indhold. N\u00e5r du arbejder med flere forskellige franchises, skal du bestemme, hvem der skal udvikle de sociale medieopslag, hvem der skal designe siderne, hvem der skal poste indholdet, og hvem der skal m\u00e5le succesen og analysere de data, der indsamles fra promovering af sociale medier. I sidste ende afh\u00e6nger det virkelig af, hvilken type franchise du ejer.<\/p>\n<p><b>N\u00e5r en centraliseret tilgang er bedst<\/b><\/p>\n<p>En centraliseret tilgang betyder simpelthen, at du vil have \u00e9n social konto p\u00e5 hver social kanal \u2013 Facebook, Twitter, Google+, LinkedIn \u2013 for hele franchisen. Det betyder, at den nationale filialleder er ansvarlig for enten at administrere eller ans\u00e6tte nogen til at administrere disse konti. Dette hj\u00e6lper med at holde tingene konsekvente og bevare brandets omd\u00f8mme. Nogle f\u00e5 tilf\u00e6lde, hvor dette er den bedste strategi, omfatter:<\/p>\n<ul>\n<li><b>Kunder bruger ikke sociale medier. <\/b>Du vil gerne analysere, hvor dine forbrugere finder information. Den bedste m\u00e5de at f\u00e5 dette til at ske er at sp\u00f8rge. F\u00e5 alle dine lokationer til at sp\u00f8rge kunderne, om de bruger sociale medier til at finde information (enhver information, ikke n\u00f8dvendigvis om din virksomhed). Hvis dine kunder tilsyneladende er ligeglade, er det nok nemmest og det mest omkostningseffektive at have en samlet tilgang frem for at m\u00e5lrette mod specifikke kunder inden for specifikke omr\u00e5der, som ikke bruger sociale medier i f\u00f8rste omgang.<\/li>\n<li><b>Hvis din virksomhed besk\u00e6ftiger sig med fortrolige oplysninger.<\/b> Det er vigtigt at overveje, hvad det er din virksomhed rent faktisk laver. Industrier som sundhedsindustrien skal v\u00e6re utroligt forsigtige, n\u00e5r det kommer til at dele information med offentligheden. Sociale medier er en form for markedsf\u00f8ring, der kommer ud til offentligheden med det samme og bliver set af tusinder, f\u00f8r du har en chance for at indse, at du har beg\u00e5et en fejl. Hvis der er nogen chance for, at du kan komme i juridiske problemer p\u00e5 grund af noget, du siger, er det vigtigt ikke at l\u00e6gge sociale medier i h\u00e6nderne p\u00e5 dine lokale afdelinger.<\/li>\n<li><b>Hvis du vil have noget mere omkostningseffektivt. <\/b>En del af at give franchiseledere kontrol over sociale medier er tr\u00e6ning, og det kan koste tid og penge. Det er vigtigt, at du laver en tr\u00e6ningsmanual for at sikre, at dit brand er repr\u00e6senteret korrekt, og i mange tilf\u00e6lde giver det mening at ans\u00e6tte en person til at l\u00e6re dit personale om, hvordan man analyserer sociale mediers data og forbedrer outreach. Alt dette koster en p\u00e6n krone, s\u00e5 hvis du \u00f8nsker at spare penge, kan det v\u00e6re bedst at have en centraliseret tilgang (i hvert fald i starten).<\/li>\n<\/ul>\n<p>Det er vigtigt at indse, at det at tage sociale medier i h\u00e6nderne p\u00e5 den nationale afdeling ikke betyder, at tingene bliver nemmere at administrere. Det kan v\u00e6re en mere sikker l\u00f8sning, men du skal muligvis stadig hyre et team for at holde orden i tingene.<\/p>\n<p><b>N\u00e5r sociale medier skal overlades i h\u00e6nderne p\u00e5 lokale afdelinger<\/b><\/p>\n<p>Denne tilgang kan v\u00e6re lidt mere risikabel i starten, men n\u00e5r du f\u00f8rst taler med alle dine lokationer og sikrer dig, at alle er p\u00e5 samme side, b\u00f8r et system begynde at dannes, og tingene skal k\u00f8re glat. Nogle f\u00e5 tilf\u00e6lde, hvor en decentral tilgang fungerer bedst, omfatter:<\/p>\n<ul>\n<li><b>Betydelige forskelle mellem sted og sted<\/b>. Du vil gerne analysere, hvor forskellige dine kunder er fra sted til sted. Det betyder at analysere alt fra den faktiske placering af franchisen (land, by, forstad osv.) til kundernes demografi. Hvis disse forskelle er nok til, at dine produkter og andre markedsf\u00f8ringstaktikker varierer fra sted til sted, b\u00f8r din sociale mediestrategi nok ogs\u00e5.<\/li>\n<li><b>Franchisekontrol med andre markedsf\u00f8ringstiltag<\/b>. Chancerne er, at sociale medier er den sidste form for markedsf\u00f8ring, der for alvor er p\u00e5 plads. Derfor er det vigtigt at se p\u00e5, hvilke marketingansvar du har givet alle dine franchisesteder indtil videre. Hvis du tidligere har f\u00f8lt dig tryg ved at give dine filialledere kontrol over brandets omd\u00f8mme, beh\u00f8ver sociale medier m\u00e5ske ikke v\u00e6re anderledes.<\/li>\n<\/ul>\n<p>Ejer du flere franchises og har besluttet, at \u00e9n tilgang er bedre end en anden? Fort\u00e6l os din historie og hvad der har virket for dig i kommentarerne nedenfor.<\/p>\n<p><i>Fotokredit: blog.hubspot.com<\/i><\/p>\n<p><i>Amanda DiSilvestro er uddannet fra Illinois State University. Selvom hun er uddannet med en engelsk uddannelse, fandt hun sig selv i arbejde som fuldtidsblogger i SEO\/sociale medier afdelingen p\u00e5 <\/i><a href=\"http:\/\/www.highervisibility.com\/\"><i>H\u00f8jere synlighed<\/i><\/a><i>.com<\/i><i>, en ledende <\/i><a href=\"http:\/\/www.highervisibility.com\/franchise-seo-services\/\"><i>SEO for franchising<\/i><\/a><i>.<\/i><\/p>\n<p><i>?<\/i><\/p>","protected":false},"excerpt":{"rendered":"<p>Skal hver franchise have sin egen strategi for sociale medier? Det kan v\u00e6re vanskeligt at eje franchises, fordi du har forskellige lokationer at administrere, flere forskellige teams af arbejdere at tr\u00e6ne og beholde? op i fart, og mange ledere, der alle fors\u00f8ger at arbejde sammen og forbedre virksomheden. Sociale medier har dog tilf\u00f8jet et nyt niveau af [\u2026]<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-73","post","type-post","status-publish","format-standard","hentry","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Guest post: Should Each Franchise Have Its Own Social Media Strategy? - FlipBuilder Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.flipbuilder.com\/da\/guest-post-should-each-franchise-have-its-own-social-media-strategy\/73\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Guest post: Should Each Franchise Have Its Own Social Media Strategy? - FlipBuilder Blog\" \/>\n<meta property=\"og:description\" content=\"Should Each Franchise Have Its Own Social Media Strategy? Owning franchises can be tricky because you have different locations to manage, several different teams of workers to train and keep? up to speed, and many managers who all try to work together and improve the company. 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