{"id":55,"date":"2013-01-03T23:05:24","date_gmt":"2013-01-03T23:05:24","guid":{"rendered":"https:\/\/blog.flipbuilder.com\/?p=55"},"modified":"2018-10-29T06:24:52","modified_gmt":"2018-10-29T06:24:52","slug":"using-ebook-marketing-to-promote-new-ideas-in-the-new-year","status":"publish","type":"post","link":"https:\/\/blog.flipbuilder.com\/da\/using-ebook-marketing-to-promote-new-ideas-in-the-new-year\/55\/","title":{"rendered":"Brug af e-bogsmarkedsf\u00f8ring til at fremme nye ideer i det nye \u00e5r"},"content":{"rendered":"

Hvis du er en lille virksomhedsejer, en enkeltpersons?konsulent?eller marketingsafdelingen i en st\u00f8rre virksomhed, er den tidlige del af januar tid til at reflektere. Det er tid til at gennemg\u00e5, hvad der virkede og ikke virkede sidste \u00e5r. Tid, som Steve Covey elskede at sige, "at slibe saven,"<\/p>\n

Men hvad har det med indholdsudgivelse at g\u00f8re?<\/p>\n

Enhver god marketingstrategi b\u00f8r udvikle sig omkring et centralt tema. Det f\u00f8rste indhold, du freml\u00e6gger i et nyt \u00e5r, b\u00f8r v\u00e6re i fokus for alle dine beskeder. Men at g\u00e5 i en enkelt retning kan v\u00e6re en risiko.<\/p>\n

Hvordan ved du, hvad der vil virke?<\/p>\n

N\u00e5r man leder efter svarene p\u00e5, hvad man s\u00e5 skal g\u00f8re, er det vigtigt at se p\u00e5, hvad der har virket tidligere. Dette betyder p\u00e5 ingen m\u00e5de, at du genbruger dine succesfulde kampagner og k\u00f8rer noget lignende igen. Selvom den bedste kurs kan v\u00e6re at forts\u00e6tte p\u00e5 en vej, der har bragt nye kunder og \u00f8get oms\u00e6tning, kan det ogs\u00e5 v\u00e6re loftet, der f\u00e5r din virksomhed til at stige. Det, du vil kigge efter i kampagnerne fra det foreg\u00e5ende \u00e5r, er som f\u00f8lger:<\/p>\n

    \n
  1. Hvad gav genklang? Se efter temaer eller budskaber, der lokkede interaktioner med kundeemner og fik dem til at k\u00f8be.<\/li>\n
  2. Hvad gjorde ikke? Se p\u00e5, hvilke kampagner der faldt pladask. Se p\u00e5 markedsf\u00f8ringstekst og indhold, der ikke gav genklang.<\/li>\n
  3. Hvilken feedback fik du p\u00e5 dine kampagner? Internt, eksternt, det er alt sammen af v\u00e6rdi.<\/li>\n<\/ol>\n

    N\u00e5r du har samlet disse data, kan du begynde at lede efter en ny id\u00e9 til det nye \u00e5r. Du kan l\u00e6ne dig op ad de ideer, der gav genlyd i fortiden, mens du undg\u00e5r dem, der faldt pladask. At sammens\u00e6tte et nyt tema med selvtillid burde v\u00e6re meget nemmere, hvis du f\u00f8rst klarer dig fra fortiden.<\/p>\n

    En sidste tanke, f\u00f8r du stikker af og begynder at udvikle indhold:<\/p>\n

    Pr\u00f8v at g\u00f8re dit indhold og dine ideer aktuelle. E-b\u00f8ger, der giver genlyd i nuet, har en tendens til at blive spillet mere \u00f8jeblikkeligt end dem, der f\u00f8les uaktuelle eller appellerer til en for stor r\u00e6kke af mennesker. Ved, hvad der er vigtigt for dit publikum, og hvad der giver genklang. En nem m\u00e5de at g\u00f8re dette p\u00e5 er at f\u00f8lge dem p\u00e5 twitter eller oprette forbindelse til dem p\u00e5 andre sociale netv\u00e6rk og se, hvad de deler og kommenterer.<\/p>\n

    Held og lykke og et godt og frugtbart nyt\u00e5r fra Flipbuilder.<\/p>\n

     <\/p>","protected":false},"excerpt":{"rendered":"

    Hvis du er en lille virksomhedsejer, en enkeltpersons?konsulent?eller marketingsafdelingen i en st\u00f8rre virksomhed, er den tidlige del af januar tid til at reflektere. Det er tid til at gennemg\u00e5, hvad der virkede og ikke virkede sidste \u00e5r. Tid, som Steve Covey elskede at sige, "at slibe saven," Men hvad betyder dette [\u2026]<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,7],"tags":[],"class_list":["post-55","post","type-post","status-publish","format-standard","hentry","category-ebooks","category-marketing"],"yoast_head":"\nUsing eBook marketing to promote new ideas in the New Year - FlipBuilder Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.flipbuilder.com\/da\/using-ebook-marketing-to-promote-new-ideas-in-the-new-year\/55\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Using eBook marketing to promote new ideas in the New Year - FlipBuilder Blog\" \/>\n<meta property=\"og:description\" content=\"If you are a small business owner, a one person?consultancy?or the marketing arm of a larger company, the early part of January is the time to reflect. 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