{"id":39,"date":"2012-12-18T20:28:33","date_gmt":"2012-12-18T20:28:33","guid":{"rendered":"https:\/\/blog.flipbuilder.com\/?p=39"},"modified":"2022-07-25T01:33:11","modified_gmt":"2022-07-25T01:33:11","slug":"building-a-following-through-content-strategic-ebook-marketing","status":"publish","type":"post","link":"https:\/\/blog.flipbuilder.com\/da\/building-a-following-through-content-strategic-ebook-marketing\/39\/","title":{"rendered":"Opbygning af f\u00f8lger gennem indhold \u2013 strategisk e-bogsmarkedsf\u00f8ring"},"content":{"rendered":"

Sk\u00f8nheden ved at udvikle godt indhold og pakke det p\u00e5 en m\u00e5de, der appellerer til l\u00e6serne, er, at det bliver et v\u00e6rdifuldt aktiv i opbygningen af et brand. Is\u00e6r hvis du fors\u00f8ger at opbygge en tilh\u00e6ngerskare p\u00e5 tv\u00e6rs af sociale netv\u00e6rk som twitter og LinkedIn. Det er meget nemmere at engagere sig med potentielle kunder eller f\u00f8lgere ved at give noget af v\u00e6rdi, end det er at pr\u00f8ve at overbevise dem om, at du tilbyder v\u00e6rdi. S\u00e5 n\u00e5r du pr\u00f8ver at finde ud af din v\u00e6kststrategi for 2013, ville det v\u00e6re klogt at planl\u00e6gge mindst et par e-b\u00f8ger at dele.<\/p>\n

Men at samle noget indhold og dele det med det sociale f\u00e6llesskab er ikke kun et sp\u00f8rgsm\u00e5l om at skrive, pakke og levere. Det kr\u00e6ver strategi og planl\u00e6gning, hvis du vil skabe et buzz, der genererer afkast. Du skal starte med aktuelt og overbevisende emne, der vil give genlyd hos mennesker, der betyder noget for dig. S\u00e5 skal du levere det p\u00e5 en tiltalende m\u00e5de, der f\u00e5r folk til at bladre rundt. Her er et par tips til at g\u00f8re din e-bog til et hit:<\/p>\n

    \n
  1. S\u00f8rg for, at du deler noget af v\u00e6rdi. L\u00e6r folk om, hvordan man g\u00f8r noget, og lad intet f\u00f8lge op. Ved at tilbyde noget, der ikke kr\u00e6ver yderligere ressourcer at anvende, opbygger du tillid. Folk vil s\u00e6tte pris p\u00e5, hvad du deler, og dem, der nyder godt af det, vil blive \u00e5bne for dine udvidede tjenester eller tilbud.<\/li>\n
  2. Fort\u00e6l en historie. Brug cases og eksempler, der er relevante og kan citeres. Citater fra involverede personer er en del af det. Folk vil gerne h\u00f8re om succeshistorier, som de kan relatere til. Jo mere du deler om eksempler fra det virkelige liv, jo mere vil dit budskab v\u00e6kke genklang.<\/li>\n
  3. S\u00f8rg for, at dit indhold er attraktivt. I vores samfund med \u00f8jeblikkelig tilfredsstillelse kan du ikke dele fantastisk indhold uden visuelle hj\u00e6lpemidler. Billedmateriale, video, diagrammer, arbejdsgang. Det er alt sammen afg\u00f8rende for at pr\u00e6sentere din viden p\u00e5 en velsmagende m\u00e5de.<\/li>\n<\/ol>\n

     <\/p>\n

    N\u00e5r det kommer til nummer 3, kan vi hj\u00e6lpe. Brug af Flip PDF professionel til konverter PDF e-b\u00f8ger til elegante flip-b\u00f8ger<\/a>, kan du indlejre videoer, fotogallerier og meget mere i flip-b\u00f8ger, der er visuelt tiltalende og lette at l\u00e6se. Da vi forts\u00e6tter med at dele gode tips om, hvordan du bedre kan markedsf\u00f8re dit indhold i 2013, vil vi ogs\u00e5 gerne sikre os, at du kender alle fordelene ved, hvad Flipbuilder tilbyder. Hvad vil du l\u00e6re mere om i 2013? Kommenter her, s\u00e5 vil vi g\u00f8re vores bedste for at hj\u00e6lpe.<\/p>\n\n\n\n

    \n
    \n
    \n
    \n
    \n
    Download til Windows<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n
    \n
    \n
    Download til Mac OS<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

    Sk\u00f8nheden ved at udvikle godt indhold og pakke det p\u00e5 en m\u00e5de, der appellerer til l\u00e6serne, er, at det bliver et v\u00e6rdifuldt aktiv i opbygningen af et brand. Is\u00e6r hvis du fors\u00f8ger at opbygge en tilh\u00e6ngerskare p\u00e5 tv\u00e6rs af sociale netv\u00e6rk som twitter og LinkedIn. Det er meget nemmere at engagere sig med potentielle kunder eller f\u00f8lgere af [\u2026]<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[6,7],"tags":[],"yoast_head":"\nBuilding a following through content - strategic eBook marketing - FlipBuilder Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.flipbuilder.com\/da\/building-a-following-through-content-strategic-ebook-marketing\/39\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Building a following through content - strategic eBook marketing - FlipBuilder Blog\" \/>\n<meta property=\"og:description\" content=\"The beauty of developing good content and packaging it in a way that is appealing to readers is it becomes a valuable asset in building a brand. Especially if you are trying to build a following across social networks like twitter and LinkedIn. It is much easier to engage with potential customers or followers by […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.flipbuilder.com\/da\/building-a-following-through-content-strategic-ebook-marketing\/39\/\" \/>\n<meta property=\"og:site_name\" content=\"FlipBuilder Blog\" \/>\n<meta property=\"article:published_time\" content=\"2012-12-18T20:28:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-25T01:33:11+00:00\" \/>\n<meta name=\"author\" content=\"karl\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Skrevet af\" \/>\n\t<meta name=\"twitter:data1\" content=\"karl\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimeret l\u00e6setid\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.flipbuilder.com\/es\/building-a-following-through-content-strategic-ebook-marketing\/39\/\",\"url\":\"https:\/\/blog.flipbuilder.com\/es\/building-a-following-through-content-strategic-ebook-marketing\/39\/\",\"name\":\"Building a following through content - strategic eBook marketing - FlipBuilder Blog\",\"isPartOf\":{\"@id\":\"https:\/\/blog.flipbuilder.com\/#website\"},\"datePublished\":\"2012-12-18T20:28:33+00:00\",\"dateModified\":\"2022-07-25T01:33:11+00:00\",\"author\":{\"@id\":\"https:\/\/blog.flipbuilder.com\/#\/schema\/person\/89e42bd82f895e7fd231b29104a08ff8\"},\"breadcrumb\":{\"@id\":\"https:\/\/blog.flipbuilder.com\/es\/building-a-following-through-content-strategic-ebook-marketing\/39\/#breadcrumb\"},\"inLanguage\":\"da-DK\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blog.flipbuilder.com\/es\/building-a-following-through-content-strategic-ebook-marketing\/39\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blog.flipbuilder.com\/es\/building-a-following-through-content-strategic-ebook-marketing\/39\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/blog.flipbuilder.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Building a following through content – strategic eBook marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blog.flipbuilder.com\/#website\",\"url\":\"https:\/\/blog.flipbuilder.com\/\",\"name\":\"FlipBuilder Blog\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blog.flipbuilder.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"da-DK\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/blog.flipbuilder.com\/#\/schema\/person\/89e42bd82f895e7fd231b29104a08ff8\",\"name\":\"karl\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"da-DK\",\"@id\":\"https:\/\/blog.flipbuilder.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/3253ba77d48efdf0a76fcd8787e58d9d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/3253ba77d48efdf0a76fcd8787e58d9d?s=96&d=mm&r=g\",\"caption\":\"karl\"},\"url\":\"https:\/\/blog.flipbuilder.com\/da\/author\/karl\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Building a following through content - strategic eBook marketing - FlipBuilder Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.flipbuilder.com\/da\/building-a-following-through-content-strategic-ebook-marketing\/39\/","og_locale":"da_DK","og_type":"article","og_title":"Building a following through content - strategic eBook marketing - FlipBuilder Blog","og_description":"The beauty of developing good content and packaging it in a way that is appealing to readers is it becomes a valuable asset in building a brand. Especially if you are trying to build a following across social networks like twitter and LinkedIn. It is much easier to engage with potential customers or followers by […]","og_url":"https:\/\/blog.flipbuilder.com\/da\/building-a-following-through-content-strategic-ebook-marketing\/39\/","og_site_name":"FlipBuilder Blog","article_published_time":"2012-12-18T20:28:33+00:00","article_modified_time":"2022-07-25T01:33:11+00:00","author":"karl","twitter_card":"summary_large_image","twitter_misc":{"Skrevet af":"karl","Estimeret l\u00e6setid":"2 minutter"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/blog.flipbuilder.com\/es\/building-a-following-through-content-strategic-ebook-marketing\/39\/","url":"https:\/\/blog.flipbuilder.com\/es\/building-a-following-through-content-strategic-ebook-marketing\/39\/","name":"Building a following through content - strategic eBook marketing - FlipBuilder Blog","isPartOf":{"@id":"https:\/\/blog.flipbuilder.com\/#website"},"datePublished":"2012-12-18T20:28:33+00:00","dateModified":"2022-07-25T01:33:11+00:00","author":{"@id":"https:\/\/blog.flipbuilder.com\/#\/schema\/person\/89e42bd82f895e7fd231b29104a08ff8"},"breadcrumb":{"@id":"https:\/\/blog.flipbuilder.com\/es\/building-a-following-through-content-strategic-ebook-marketing\/39\/#breadcrumb"},"inLanguage":"da-DK","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.flipbuilder.com\/es\/building-a-following-through-content-strategic-ebook-marketing\/39\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/blog.flipbuilder.com\/es\/building-a-following-through-content-strategic-ebook-marketing\/39\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blog.flipbuilder.com\/"},{"@type":"ListItem","position":2,"name":"Building a following through content – strategic eBook marketing"}]},{"@type":"WebSite","@id":"https:\/\/blog.flipbuilder.com\/#website","url":"https:\/\/blog.flipbuilder.com\/","name":"FlipBuilder Blog","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.flipbuilder.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"da-DK"},{"@type":"Person","@id":"https:\/\/blog.flipbuilder.com\/#\/schema\/person\/89e42bd82f895e7fd231b29104a08ff8","name":"karl","image":{"@type":"ImageObject","inLanguage":"da-DK","@id":"https:\/\/blog.flipbuilder.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/3253ba77d48efdf0a76fcd8787e58d9d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3253ba77d48efdf0a76fcd8787e58d9d?s=96&d=mm&r=g","caption":"karl"},"url":"https:\/\/blog.flipbuilder.com\/da\/author\/karl\/"}]}},"_links":{"self":[{"href":"https:\/\/blog.flipbuilder.com\/da\/wp-json\/wp\/v2\/posts\/39"}],"collection":[{"href":"https:\/\/blog.flipbuilder.com\/da\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.flipbuilder.com\/da\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.flipbuilder.com\/da\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.flipbuilder.com\/da\/wp-json\/wp\/v2\/comments?post=39"}],"version-history":[{"count":3,"href":"https:\/\/blog.flipbuilder.com\/da\/wp-json\/wp\/v2\/posts\/39\/revisions"}],"predecessor-version":[{"id":2225,"href":"https:\/\/blog.flipbuilder.com\/da\/wp-json\/wp\/v2\/posts\/39\/revisions\/2225"}],"wp:attachment":[{"href":"https:\/\/blog.flipbuilder.com\/da\/wp-json\/wp\/v2\/media?parent=39"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.flipbuilder.com\/da\/wp-json\/wp\/v2\/categories?post=39"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.flipbuilder.com\/da\/wp-json\/wp\/v2\/tags?post=39"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}