{"id":90,"date":"2013-02-12T17:28:00","date_gmt":"2013-02-12T17:28:00","guid":{"rendered":"https:\/\/blog.flipbuilder.com\/?p=90"},"modified":"2018-10-29T06:24:52","modified_gmt":"2018-10-29T06:24:52","slug":"using-a-great-flip-book-to-get-more-followers","status":"publish","type":"post","link":"https:\/\/blog.flipbuilder.com\/cs\/using-a-great-flip-book-to-get-more-followers\/90\/","title":{"rendered":"Pou\u017eijte skv\u011blou flip knihu, abyste z\u00edskali v\u00edce n\u00e1sledovn\u00edk\u016f"},"content":{"rendered":"<p>Od po\u010d\u00e1tku podivuhodn\u00e9ho sv\u011bta internetov\u00e9ho marketingu pr\u016fkopn\u00edci vytrubovali hodnotu sd\u00edlen\u00ed skv\u011bl\u00e9ho obsahu prost\u0159ednictv\u00edm elektronick\u00fdch knih. Jak sv\u011bt blog\u016f za\u010dal prosperovat, kvalita nab\u00edzen\u00e9ho obsahu, lekce se mus\u00ed zost\u0159it a zatraktivnit pro potenci\u00e1ln\u00ed \u010dten\u00e1\u0159e. Pak se v\u0161e postavilo na hlavu. Facebook, Twitter ? a LinkedIn p\u0159evzal a RSS feed byl nahrazen t\u00edm, kolik sleduj\u00edc\u00edch m\u016f\u017eete z\u00edskat pro svou str\u00e1nku, skupinu nebo twitter feed.<!--more--><\/p>\n<p>Soci\u00e1ln\u00ed s\u00edt\u011b zm\u011bnily internetov\u00fd marketing n\u011bkolika zp\u016fsoby, ale v\u0161echny jsou dobr\u00e9 pro ty, kte\u0159\u00ed d\u00e1vaj\u00ed pozor, zat\u00edmco ostatn\u00ed ne.<\/p>\n<ol>\n<li><span style=\"line-height: 13px;\">Sd\u00edlen\u00ed obsahu je jednodu\u0161\u0161\u00ed. M\u016f\u017eete jen n\u011bco napsat, n\u011bco p\u0159idat a copak, v\u00e1\u0161 obsah je k dispozici ke konzumaci komukoli a v\u0161em.<\/span><\/li>\n<li>Je snaz\u0161\u00ed komunikovat s n\u00e1sledovn\u00edky. Stejn\u011b jako retweety, @zm\u00ednky, aktualizace obr\u00e1zku a ?koment\u00e1\u0159e, skupinov\u00e9 diskuze...otev\u00edraj\u00ed dve\u0159e tam a zp\u011bt, \u010deho\u017e bylo mnohem t\u011b\u017e\u0161\u00ed dos\u00e1hnout, kdy\u017e jste byli jen vy a v\u00e1\u0161 blog.<\/li>\n<li>Schopnost z\u00edskat obrovsk\u00e9 mno\u017estv\u00ed fanou\u0161k\u016f vy\u017eaduje pouze spr\u00e1vnou kombinaci skv\u011bl\u00e9ho obsahu a spr\u00e1vn\u00fdch lid\u00ed, kte\u0159\u00ed jej budou sd\u00edlet.<\/li>\n<\/ol>\n<p>Prvn\u00edm krokem je zajistit, aby byl v\u00e1\u0161 obsah p\u0159esv\u011bd\u010div\u00fd. Mus\u00ed to lidi rezonovat a nadchnout. Bu\u010f proto, \u017ee je u\u010d\u00edte n\u011bco cenn\u00e9ho, nebo vytv\u00e1\u0159\u00edte z\u00e1bavu, kter\u00e1 m\u00e1 hodnotu pro p\u0159ehr\u00e1v\u00e1n\u00ed. Skv\u011bl\u00e1 flipov\u00e1 kniha um\u00ed oboj\u00ed. Ne\u017e jen p\u0159evedete PDF a budete sd\u00edlet n\u011bco, co je skv\u011bl\u00e9, proto\u017ee to obrac\u00ed str\u00e1nky, zeptejte se sami sebe, jak m\u016f\u017eete obsah je\u0161t\u011b vylep\u0161it.<\/p>\n<ul>\n<li>M\u016f\u017eete vlo\u017eit video, kter\u00e9 lidi nadchne nebo rozesm\u011bje?<\/li>\n<li>P\u0159im\u011blo by vypr\u00e1v\u011bn\u00ed v\u00edce lid\u00ed \u010d\u00edst\/poslouchat a\u017e do konce?<\/li>\n<li>Mohli byste odkazovat na dal\u0161\u00ed vzru\u0161uj\u00edc\u00ed obsah A v\u0161echny va\u0161e soci\u00e1ln\u00ed nemovitosti?<\/li>\n<li>M\u016f\u017eete p\u0159idat fotogalerii, kter\u00e1 pom\u016f\u017ee vypr\u00e1v\u011bt v\u00e1\u0161 p\u0159\u00edb\u011bh a p\u0159im\u011bje lidi, aby se zdr\u017eeli?<\/li>\n<\/ul>\n<p>Jakmile do sv\u00e9ho flipbooku p\u0159id\u00e1te \u00fa\u017easn\u00fd obsah a jste p\u0159ipraveni jej sd\u00edlet se sv\u011btem, ujist\u011bte se, \u017ee va\u0161e ozn\u00e1men\u00ed sd\u00edl\u00ed speci\u00e1ln\u00ed funkce, kter\u00e9 lidi nadchnou. Nepropagujte pouze sv\u016fj obsah, propagujte skv\u011bl\u00e9 video nebo \u00fa\u017easn\u00e9 obr\u00e1zky. Propagujte vzru\u0161uj\u00edc\u00ed \u010d\u00e1sti, v\u011bci, kter\u00e9 budou lid\u00e9 hledat a cht\u00edt je vid\u011bt, je p\u0159im\u011bje, aby v\u00e1s n\u00e1sledovali. To je skute\u010dn\u011b posledn\u00ed pozn\u00e1mka, ujist\u011bte se, \u017ee sv\u016fj obsah zp\u0159\u00edstupn\u00edte pouze lidem, kte\u0159\u00ed v\u00e1s sleduj\u00ed. Jinak, jak\u00fd to m\u00e1 smysl?<\/p>","protected":false},"excerpt":{"rendered":"<p>Od po\u010d\u00e1tku podivuhodn\u00e9ho sv\u011bta internetov\u00e9ho marketingu pr\u016fkopn\u00edci vytrubovali hodnotu sd\u00edlen\u00ed skv\u011bl\u00e9ho obsahu prost\u0159ednictv\u00edm elektronick\u00fdch knih. Jak sv\u011bt blog\u016f za\u010dal prosperovat, kvalita nab\u00edzen\u00e9ho obsahu, lekce se mus\u00ed zost\u0159it a zatraktivnit pro potenci\u00e1ln\u00ed \u010dten\u00e1\u0159e. Pak se v\u0161e obr\u00e1tilo na sv\u00e9 [\u2026]<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,8],"tags":[],"class_list":["post-90","post","type-post","status-publish","format-standard","hentry","category-marketing","category-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Using a great flip book to get more followers - FlipBuilder Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.flipbuilder.com\/cs\/using-a-great-flip-book-to-get-more-followers\/90\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Using a great flip book to get more followers - FlipBuilder Blog\" \/>\n<meta property=\"og:description\" content=\"From the beginning of the wondrous world of internet marketing the pioneers have trumpeted the value of sharing great content via eBooks. 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