{"id":796,"date":"2024-03-17T09:37:00","date_gmt":"2024-03-17T09:37:00","guid":{"rendered":"https:\/\/blog.flipbuilder.com\/?p=796"},"modified":"2024-05-11T08:59:31","modified_gmt":"2024-05-11T08:59:31","slug":"how-to-make-a-brochure","status":"publish","type":"post","link":"https:\/\/blog.flipbuilder.com\/cs\/how-to-make-a-brochure\/796\/","title":{"rendered":"Jak vyrobit bro\u017euru"},"content":{"rendered":"<p>Bro\u017eury, na rozd\u00edl od plak\u00e1t\u016f, bro\u017eur nebo let\u00e1k\u016f, v sob\u011b nesou velk\u00e9 mno\u017estv\u00ed informac\u00ed. Profesion\u00e1ln\u00ed bro\u017eura, navr\u017een\u00e1 tak, aby p\u016fsobila jako tv\u00e1\u0159 spole\u010dnosti, vytv\u00e1\u0159\u00ed na spole\u010dnost prvn\u00ed dojem a nech\u00e1v\u00e1 zna\u010dku odli\u0161it se od ostatn\u00edch. Pokud je va\u0161\u00edm dal\u0161\u00edm ak\u010dn\u00edm pl\u00e1nem informovat va\u0161i c\u00edlovou skupinu o nab\u00edzen\u00fdch produktech\/slu\u017eb\u00e1ch, postupujte podle jednoduch\u00fdch krok\u016f <a href=\"https:\/\/blog.flipbuilder.com\/cs\/how-to-make-a-brochure\/796\/\" target=\"_blank\" rel=\"noopener\">ud\u011blat bro\u017euru<\/a>, bohat\u00fd na vizu\u00e1ln\u00ed prvky.<\/p>\n\n\n<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }<\/style><div class='embed-container'><iframe src='https:\/\/static.flipbuilder.com\/demo\/brochure\/design-factor-homes-brochure\/mobile\/index.html' frameborder='0' allowfullscreen><\/iframe><\/div>\n\n\n\n<br>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-1 wp-block-buttons-is-layout-flex\" style=\"margin-top:35px;margin-bottom:35px\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" href=\"https:\/\/download.flipbuilder.com\/index.php?platform=win&amp;product=pro&amp;utm_source=blog&amp;utm_medium=post&amp;utm_campaign=cta\" style=\"background:linear-gradient(90deg,rgb(76,196,82) 0%,rgb(53,187,153) 100%)\"><strong>St\u00e1hnout pro<\/strong> <strong>Windows<\/strong><\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-outline is-style-outline--c65d4663930f6b941455f951dbe9e0bd\"><a class=\"wp-block-button__link has-white-color has-black-background-color has-text-color has-background wp-element-button\" href=\"https:\/\/download.flipbuilder.com\/index.php?platform=mac&amp;product=pro&amp;utm_source=blog&amp;utm_medium=post&amp;utm_campaign=cta\"><strong>St\u00e1hnout pro Mac<\/strong><\/a><\/div>\n<\/div>\n\n\n<h2>Mal\u00fd v\u00fdzkum a v\u00fdvoj na bro\u017eur\u00e1ch<\/h2>\n<p>Z\u00e1kladn\u00edm pravidlem p\u0159ed zah\u00e1jen\u00edm jak\u00e9koli tv\u016fr\u010d\u00ed \u010dinnosti by bylo za\u010d\u00edt s obecnou v\u00fdzkumnou prac\u00ed. Poj\u010fme se pod\u00edvat na n\u011bkolik bod\u016f, kter\u00e9 by za\u010d\u00e1te\u010dn\u00edk m\u011bl m\u00edt na pam\u011bti p\u0159i prozkoum\u00e1v\u00e1n\u00ed bro\u017eur.<\/p>\n<ul>\n<li style=\"padding-left: 16px;\">Zahrajte si nejprve na z\u00e1kazn\u00edka a prohl\u00ed\u017eejte si vzorky, abyste analyzovali, kter\u00fd z nich v\u00e1s nejv\u00edce oslov\u00ed, a hlavn\u00ed d\u016fvod, kter\u00fd za t\u00edm stoj\u00ed. Ty vysledovan\u00e9 online by nem\u011bly b\u00fdt va\u0161\u00edm jedin\u00fdm zdrojem. Hledejte ty p\u0159ed\u00e1van\u00e9 na obchodn\u00edch konferenc\u00edch.<\/li>\n<li style=\"padding-left: 16px;\">Pro n\u00e1vrh bro\u017eury se rozhodn\u011bte mezi pr\u00e9miov\u00fdm softwarov\u00fdm programem nebo webov\u00fdm programem. A\u010dkoli Adobe InDesign a QuarkXPress jsou dva z nejv\u00fdznamn\u011bj\u0161\u00edch, ti, kte\u0159\u00ed hledaj\u00ed n\u011bco levn\u00e9ho, by mohli skon\u010dit s PagePlus. Ti, kte\u0159\u00ed maj\u00ed r\u00e1di web, se mohou uch\u00fdlit k MyCreativeShop, webov\u00e9mu softwaru. <a href=\"https:\/\/www.flipbuilder.com\/\" target=\"_blank\" rel=\"noopener\">Flip PDF Plus Pro<\/a> Je dal\u0161\u00ed <a href=\"http:\/\/www.flipbuilder.com\/convert-pdf-to-brochure.html\" target=\"_blank\" rel=\"noopener\">tv\u016frce digit\u00e1ln\u00edch bro\u017eur<\/a> software, levn\u00e1, ale profesion\u00e1ln\u00ed volba pro v\u0161echny.<\/li>\n<li style=\"padding-left: 16px;\">Vyhledejte pouze nejvhodn\u011bj\u0161\u00ed a nejlep\u0161\u00ed \u0161ablonu pro va\u0161i bro\u017euru. Podobn\u011b jako forma rozkl\u00e1d\u00e1 obsah a vizu\u00e1l p\u0159ita\u017eliv\u00fdm zp\u016fsobem, aby aran\u017em\u00e1 z\u00edskal profesion\u00e1ln\u00ed vzhled.<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p><a href=\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2018\/12\/make-a-brochure-online.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-7980\" src=\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2018\/12\/make-a-brochure-online.jpg\" alt=\"vytvo\u0159it bro\u017euru online\" width=\"839\" height=\"559\" srcset=\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2018\/12\/make-a-brochure-online.jpg 839w, https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2018\/12\/make-a-brochure-online-300x200.jpg 300w, https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2018\/12\/make-a-brochure-online-768x512.jpg 768w, https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2018\/12\/make-a-brochure-online-18x12.jpg 18w\" sizes=\"(max-width: 839px) 100vw, 839px\" \/><\/a><\/p>\n<h2>Vytvo\u0159te profesion\u00e1ln\u00ed bro\u017euru, kter\u00e1 okouzl\u00ed publikum<\/h2>\n<p>Nyn\u00ed p\u0159ich\u00e1z\u00ed nejo\u010dek\u00e1van\u011bj\u0161\u00ed sekce a abyste byli na spr\u00e1vn\u00e9 cest\u011b, zde je postup krok za krokem, kter\u00fd je t\u0159eba dodr\u017eovat.<\/p>\n<h3>Krok 1. Brainstorm<\/h3>\n<p>Projd\u011bte si brainstorming a napl\u00e1nujte si v\u011bci, kter\u00e9 byste m\u011bli zahrnout. Je vhodn\u00e9 dr\u017eet se rychl\u00fdch fakt\u016f, vyh\u00fdbat se \u017eargonu, zv\u00fdraznit exkluzivn\u00ed slevu a tu\u010dn\u011b uv\u00e9st v\u0161echny mo\u017en\u00e9 v\u00fdhody vyu\u017e\u00edv\u00e1n\u00ed produktu\/slu\u017eby od v\u00e1s.<\/p>\n<h3>Krok 2. Dr\u017ete se pravidla<\/h3>\n<p>P\u0159i navrhov\u00e1n\u00ed dodr\u017eujte pravidlo t\u0159etin. Je tomu tak proto, \u017ee n\u00e1\u0161 mozek zachyt\u00ed v\u0161e, co se objev\u00ed t\u0159ikr\u00e1t, l\u00e9pe. Kdy\u017e ji tedy rozd\u011bl\u00edte na \u010d\u00e1sti, a\u0165 u\u017e svisle nebo vodorovn\u011b, v\u017edy se dr\u017ete t\u0159\u00ed, abyste div\u00e1ky zaujali.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-800\" src=\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2018\/12\/Picture1.png\" alt=\"\" width=\"839\" height=\"571\" srcset=\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2018\/12\/Picture1.png 697w, https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2018\/12\/Picture1-300x204.png 300w, https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2018\/12\/Picture1-1x1.png 1w\" sizes=\"(max-width: 839px) 100vw, 839px\" \/><\/p>\n<h3>Krok 3. P\u0159idejte stru\u010dn\u00fd text<\/h3>\n<p>Pou\u017e\u00edvejte \u010diteln\u00fd text a srozumiteln\u00fd jazyk. Standardn\u00ed velikost p\u00edsma pro bro\u017euru je 14 a vy\u0161\u0161\u00ed, tak\u017ee v\u017edy zajist\u011bte stejnou velikost. Pokud jde o jazyk, vyvarujte se vycp\u00e1v\u00e1n\u00ed slov, sp\u00ed\u0161e bu\u010fte srozumiteln\u00ed a informativn\u00ed, aby se bro\u017eura p\u0159em\u011bnila na u\u017eivatelsky p\u0159\u00edv\u011btivou.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-801\" src=\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2018\/12\/Picture2.png\" alt=\"\" width=\"839\" height=\"612\" srcset=\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2018\/12\/Picture2.png 717w, https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2018\/12\/Picture2-300x219.png 300w, https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2018\/12\/Picture2-1x1.png 1w\" sizes=\"(max-width: 839px) 100vw, 839px\" \/><\/p>\n<h3>Krok 4. Udr\u017eujte modern\u00ed design<\/h3>\n<p>Vsa\u010fte na modernizovan\u00fd vzhled bez p\u0159\u00edli\u0161n\u00e9ho mno\u017estv\u00ed text\u016f a obr\u00e1zk\u016f. Z\u00e1kladn\u00ed z\u00e1sadou je vyhnout se vzorovan\u00e9mu pozad\u00ed.<\/p>\n<h3>Krok 5. Pou\u017eijte m\u00e9n\u011b barev<\/h3>\n<p>K sestaven\u00ed pou\u017eijte \u010dty\u0159i nebo m\u00e9n\u011b barev. Vezm\u011bte odst\u00edny ze sv\u00e9ho loga a p\u0159esko\u010dte detailn\u00ed obr\u00e1zky, kter\u00e9 mohou b\u00fdt pro n\u011b\u010d\u00ed o\u010di opravdu drsn\u00e9. Udr\u017eujte sv\u011btl\u00e9 pozad\u00ed ve st\u00ednu, zat\u00edmco text vypad\u00e1 vyleptan\u00fd v jasn\u00e9m t\u00f3nu.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-802\" src=\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2018\/12\/Picture3.jpg\" alt=\"\" width=\"839\" height=\"607\" srcset=\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2018\/12\/Picture3.jpg 750w, https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2018\/12\/Picture3-300x217.jpg 300w, https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2018\/12\/Picture3-1x1.jpg 1w\" sizes=\"(max-width: 839px) 100vw, 839px\" \/><\/p>\n<h2>Tisk<\/h2>\n<p>Nyn\u00ed p\u0159ich\u00e1z\u00ed nejd\u016fle\u017eit\u011bj\u0161\u00ed f\u00e1ze tvorby bro\u017eury profesion\u00e1ln\u00edho v\u00fdhledu. Poj\u010fme prozkoumat kroky k ti\u0161t\u011bn\u00e9 kopii.<\/p>\n<h3>Krok 1. Obra\u0165te se na m\u00edstn\u00ed tisk\u00e1rnu<\/h3>\n<p>Nam\u00edsto dom\u00e1c\u00edho pou\u017e\u00edv\u00e1n\u00ed tisk\u00e1rny p\u0159ejd\u011bte na profesion\u00e1ln\u00ed pou\u017eit\u00ed vysoce kvalitn\u00edch pap\u00edr\u016f a tisk\u00e1ren.<\/p>\n<h3>Krok 2: Hledejte mo\u017enosti v m\u00edstn\u00ed tisk\u00e1rn\u011b<\/h3>\n<p>Zeptejte se na to, co se tam pod\u00e1v\u00e1. Ide\u00e1ln\u00ed by bylo z\u00fa\u017eit ho na leskl\u00fd povrch, aby m\u011bl prvot\u0159\u00eddn\u00ed vzhled. Prozkoumejte sou\u010dasn\u00e9 styly, jako jsou tri-fold, bi-fold a zaoblen\u00e1 zadn\u00ed strana.<\/p>\n<h3>Krok 3: Sd\u011blte svou vizi<\/h3>\n<p>Z\u016fsta\u0148te v kontaktu s tisk\u00e1rnou a dos\u00e1hn\u011bte \u00fa\u017easn\u00e9ho v\u00fdsledku, v\u0161e p\u0159ipraveno vzbudit z\u00e1jem publika.<\/p>\n<h2>Z\u00e1v\u011br<\/h2>\n<p>Ide\u00e1ln\u00ed bro\u017eura rozvine p\u0159\u00edb\u011bh, zobraz\u00ed se jako informativn\u00ed pap\u00edrov\u00fd dokument a vryje se do pam\u011bti. Za\u010d\u00e1te\u010dn\u00edk m\u016f\u017ee za\u010d\u00edt s v\u00fd\u0161e uveden\u00fdmi kroky nebo p\u0159ej\u00edt na <a href=\"http:\/\/www.flipbuilder.com\/brochure.html\" target=\"_blank\" rel=\"noopener\">interaktivn\u00ed digit\u00e1ln\u00ed bro\u017eury<\/a> s efektem p\u0159evr\u00e1cen\u00ed pomoc\u00ed Flip PDF Plus Pro. Prom\u011bn\u00ed va\u0161e soubory PDF v poutav\u00e9 bro\u017eury spojen\u00e9 s elegantn\u00edm designem, interaktivn\u00edmi prvky a skv\u011blou \u010ditelnost\u00ed na jak\u00e9mkoli za\u0159\u00edzen\u00ed. M\u016f\u017eete si to zdarma vyzkou\u0161et, abyste mohli bez probl\u00e9m\u016f vytvo\u0159it bro\u017euru.<\/p>\n\n\n<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }<\/style><div class='embed-container'><iframe src='https:\/\/static.flipbuilder.com\/demo\/brochure\/thrive-process-brochure\/mobile\/index.html' frameborder='0' allowfullscreen><\/iframe><\/div>\n\n\n\n<div class=\"wp-block-columns dash-block-pro is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-group pro has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<br>\n\n\n\n<p class=\"has-text-align-center\" style=\"font-size:clamp(15.747px, 0.984rem + ((1vw - 3.2px) * 0.86), 24px);font-style:normal;font-weight:700\">P\u0159eve\u010fte sv\u00e9 PDF na Flipbook snadno<\/p>\n\n\n\n<br>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-2 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-font-size\" style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.417), 18px);\"><a class=\"wp-block-button__link has-white-color has-light-green-cyan-to-vivid-green-cyan-gradient-background has-text-color has-background wp-element-button\" href=\"https:\/\/download.flipbuilder.com\/index.php?platform=win&amp;product=pro\"><strong>St\u00e1hnout pro Windows<\/strong><\/a><\/div>\n\n\n\n<div class=\"wp-block-button has-custom-font-size\" style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.417), 18px);\"><a class=\"wp-block-button__link has-white-color has-black-background-color has-text-color has-background wp-element-button\" href=\"https:\/\/download.flipbuilder.com\/index.php?platform=mac&amp;product=pro\"><strong>St\u00e1hnout pro Mac<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<br>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Bro\u017eury, na rozd\u00edl od plak\u00e1t\u016f, bro\u017eur nebo let\u00e1k\u016f, v sob\u011b nesou velk\u00e9 mno\u017estv\u00ed informac\u00ed. Profesion\u00e1ln\u00ed bro\u017eura, navr\u017een\u00e1 tak, aby p\u016fsobila jako tv\u00e1\u0159 spole\u010dnosti, vytv\u00e1\u0159\u00ed na spole\u010dnost prvn\u00ed dojem a d\u00e1v\u00e1 jej\u00ed zna\u010dce vyniknout od ostatn\u00edch. Pokud je va\u0161\u00edm dal\u0161\u00edm ak\u010dn\u00edm pl\u00e1nem informovat va\u0161i c\u00edlovou skupinu o [\u2026]<\/p>","protected":false},"author":5,"featured_media":7981,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[135],"tags":[],"class_list":["post-796","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brochure-publish"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Make A Brochure<\/title>\n<meta name=\"description\" content=\"If your next plan of action is to intimate your target audience about the products\/services offered, then follow the simple steps to come up with an outstanding brochure, rich in visual elements.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.flipbuilder.com\/cs\/how-to-make-a-brochure\/796\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Make A Brochure\" \/>\n<meta property=\"og:description\" content=\"If your next plan of action is to intimate your target audience about the products\/services offered, then follow the simple steps to come up with an outstanding brochure, rich in visual elements.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.flipbuilder.com\/cs\/how-to-make-a-brochure\/796\/\" \/>\n<meta property=\"og:site_name\" content=\"FlipBuilder Blog\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-17T09:37:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-11T08:59:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2018\/12\/make-a-brochure-1.jpg\" 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