{"id":7346,"date":"2024-03-15T02:19:30","date_gmt":"2024-03-15T02:19:30","guid":{"rendered":"https:\/\/blog.flipbuilder.com\/?p=7346"},"modified":"2024-03-20T09:36:06","modified_gmt":"2024-03-20T09:36:06","slug":"brand-playbook","status":"publish","type":"post","link":"https:\/\/blog.flipbuilder.com\/cs\/brand-playbook\/7346\/","title":{"rendered":"Style Guide: Brand&#039;s Playbook Explain for Dummy"},"content":{"rendered":"<p>Playbook je p\u0159\u00edru\u010dka, kter\u00e1 popisuje hry fotbalov\u00e9ho t\u00fdmu a strategie, jak vyhr\u00e1t z\u00e1pas. Pokud jde o brandingovou kampa\u0148, pr\u016fvodce stylem zna\u010dky slou\u017e\u00ed jako p\u0159\u00edru\u010dka pro zna\u010dku, kter\u00e1 definuje pozici va\u0161\u00ed zna\u010dky a stanov\u00ed soubor pravidel pro vybudov\u00e1n\u00ed siln\u00e9 identity zna\u010dky. Hraje kl\u00ed\u010dovou roli p\u0159i udr\u017eov\u00e1n\u00ed va\u0161eho t\u00fdmu na stejn\u00e9 str\u00e1nce a p\u0159i rozd\u011blov\u00e1n\u00ed va\u0161\u00ed strategie zna\u010dky na akceschopn\u00e9 kroky. V tomto \u010dl\u00e1nku se na to pe\u010dliv\u011b pod\u00edv\u00e1me <a href=\"https:\/\/blog.flipbuilder.com\/cs\/brand-playbook\/7346\/\" target=\"_blank\" rel=\"noreferrer noopener\">playbook zna\u010dky<\/a>, kter\u00e9 v\u00e1m poskytnou to nejnutn\u011bj\u0161\u00ed k zah\u00e1jen\u00ed va\u0161\u00ed cesty pr\u016fvodce stylem.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" data-no-translation=\"\">What is a brand style guide?<\/h2>\n\n\n\n<p>Pr\u016fvodce stylem zna\u010dky je dokument, kter\u00fd m\u011bn\u00ed hru a uv\u00e1d\u00ed ka\u017ed\u00fd aspekt va\u0161\u00ed zna\u010dky. Funguje jako pl\u00e1n a zaji\u0161\u0165uje jednotnou image zna\u010dky a jednotn\u00e9 sd\u011blen\u00ed zna\u010dky nap\u0159\u00ed\u010d v\u0161emi kontaktn\u00edmi body. P\u0159\u00edru\u010dka zna\u010dky shrnuje p\u0159\u00edb\u011bh zna\u010dky, prohl\u00e1\u0161en\u00ed o posl\u00e1n\u00ed, hodnoty, hlasovou a vizu\u00e1ln\u00ed identitu spolu s p\u0159\u00edklady aplikac\u00ed zna\u010dky. Podobn\u011b jako referen\u010dn\u00ed p\u0159\u00edru\u010dka a cestovn\u00ed mapa vybav\u00ed v\u00e1\u0161 t\u00fdm p\u0159esn\u00fdmi pokyny, jak zachovat konzistenci zna\u010dky a zachovat identitu zna\u010dky.<\/p>\n\n\n\n<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }<\/style><div class='embed-container'><iframe src='https:\/\/online.flipbuilder.com\/Yvette\/lmji\/' frameborder='0' allowfullscreen><\/iframe><\/div>\n\n\n\n<br>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-1 wp-block-buttons-is-layout-flex\" style=\"margin-top:35px;margin-bottom:35px\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" href=\"https:\/\/download.flipbuilder.com\/index.php?platform=win&amp;product=pro&amp;utm_source=blog&amp;utm_medium=post&amp;utm_campaign=cta\" style=\"background:linear-gradient(90deg,rgb(76,196,82) 0%,rgb(53,187,153) 100%)\"><strong>St\u00e1hnout pro<\/strong> <strong>Windows<\/strong><\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-outline is-style-outline--c65d4663930f6b941455f951dbe9e0bd\"><a class=\"wp-block-button__link has-white-color has-black-background-color has-text-color has-background wp-element-button\" href=\"https:\/\/download.flipbuilder.com\/index.php?platform=mac&amp;product=pro&amp;utm_source=blog&amp;utm_medium=post&amp;utm_campaign=cta\"><strong>St\u00e1hnout pro Mac<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" data-no-translation=\"\">Why do you need a brand style guide?<\/h2>\n\n\n\n<p>Sna\u017e\u00edte se udr\u017eet v\u0161echny uvnit\u0159 nebo mimo v\u00e1\u0161 t\u00fdm v souladu? To je d\u016fvod, pro\u010d je nutn\u00e9 vytvo\u0159it pr\u016fvodce stylem zna\u010dky. Je navr\u017een tak, aby utv\u00e1\u0159el a udr\u017eoval z\u00e1kladn\u00ed prvky spole\u010dnosti, kter\u00e9 mohou vyj\u00e1d\u0159it va\u0161i zna\u010dku. Vzhledem k tomu, \u017ee \u010dlenov\u00e9 va\u0161eho t\u00fdmu \u010dtou stejnou p\u0159\u00edru\u010dku a maj\u00ed p\u0159\u00edstup ke stejn\u00fdm informac\u00edm, je mnohem snaz\u0161\u00ed zajistit konzistentnost a efektivitu ve zp\u016fsobu, jak\u00fdm t\u00fdm funguje, aby bylo v\u0161e na \u00farovni. Nejen, \u017ee poskytuje bezkonkuren\u010dn\u00ed pohodl\u00ed, ale prosp\u00edv\u00e1 va\u0161\u00ed zna\u010dce v\u00edce zp\u016fsoby.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Zlep\u0161en\u00ed porozum\u011bn\u00ed:<\/strong> Pr\u016fvodce stylem zna\u010dky se pou\u017e\u00edv\u00e1 jako instrukt\u00e1\u017en\u00ed kniha, kter\u00e1 shrnuje, o \u010dem va\u0161e zna\u010dka je a jak se projevuje ve sv\u011bt\u011b. D\u00edky jasn\u00e9mu seznamu standard\u016f a pravidel, kter\u00e9 je t\u0159eba dodr\u017eovat, je p\u0159\u00edru\u010dka zna\u010dky \u00fa\u010dinn\u00fdm zp\u016fsobem, jak sn\u00ed\u017eit pravd\u011bpodobnost z\u00e1m\u011bny a \u0161patn\u00e9 komunikace mezi va\u0161\u00edm t\u00fdmem.<\/li>\n\n\n\n<li><strong>Zjednodu\u0161te pracovn\u00ed postup:<\/strong> Jak vid\u00edte, p\u0159\u00edru\u010dka zna\u010dky m\u016f\u017ee podpo\u0159it soulad se sd\u011blen\u00edm zna\u010dky a pos\u00edlit z\u00e1kladn\u00ed hodnoty spole\u010dnosti. To zjednodu\u0161uje intern\u00ed komunikaci a urychluje pracovn\u00ed tok, \u010d\u00edm\u017e zvy\u0161uje celkovou produktivitu.<\/li>\n\n\n\n<li><strong>Zvy\u0161te pov\u011bdom\u00ed o zna\u010dce:<\/strong> Prezentac\u00ed konzistentn\u00ed identity zna\u010dky se va\u0161e zna\u010dka stane dob\u0159e rozpoznatelnou a zajist\u00ed si prominentn\u00ed pozici v mysl\u00edch z\u00e1kazn\u00edk\u016f. To zase efektivn\u011b podporuje dlouhodob\u00fd obchodn\u00ed \u00fasp\u011bch.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" data-no-translation=\"\">What should a brand style guide include?<\/h2>\n\n\n\n<p>Chcete-li vytvo\u0159it informativn\u00ed p\u0159\u00edru\u010dku zna\u010dky, m\u011bli byste integrovat z\u00e1sadn\u00ed prvky vizu\u00e1ln\u00ed a p\u00edsemn\u00e9 identity va\u0161\u00ed zna\u010dky do jedin\u00e9ho pr\u016fvodce stylem zna\u010dky. Za\u010d\u00edn\u00e1 prohl\u00e1\u0161en\u00edm o posl\u00e1n\u00ed va\u0161\u00ed zna\u010dky, hodnotami a p\u0159\u00edb\u011bhem a pokra\u010duje za\u010dlen\u011bn\u00edm aktiv zna\u010dky k definov\u00e1n\u00ed celkov\u00e9ho vzhledu a dojmu zna\u010dky. P\u0159\u00edru\u010dka zna\u010dky obvykle obsahuje n\u00e1sleduj\u00edc\u00ed prvky:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" data-no-translation=\"\">1. Logo<\/h3>\n\n\n\n<p>Logo p\u0159ipravuje cestu k identit\u011b va\u0161\u00ed zna\u010dky a je z\u00e1kladn\u00edm prvkem, kter\u00fd u va\u0161ich z\u00e1kazn\u00edk\u016f zanech\u00e1 siln\u00fd prvn\u00ed dojem. P\u0159edve\u010fte n\u00e1pady na n\u00e1vrh loga, abyste p\u0159edvedli jedine\u010dn\u00fd styl sv\u00e9 zna\u010dky a odd\u011blili ji od konkurence. Pokud m\u00e1 va\u0161e zna\u010dka r\u016fzn\u00e9 varianty loga, nezapome\u0148te je zahrnout do p\u0159\u00edru\u010dky zna\u010dky, abyste sv\u00e9 zna\u010dce poskytli flexibilitu pro zobrazen\u00ed v r\u016fzn\u00fdch p\u0159\u00edpadech pou\u017eit\u00ed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" data-no-translation=\"\">2. Color Palette<\/h3>\n\n\n\n<p>Barva je jedn\u00edm z nejv\u00fdrazn\u011bj\u0161\u00edch a nezapomenuteln\u00fdch aspekt\u016f zna\u010dky. Uka\u017ete barevnou paletu sv\u00e9 zna\u010dky pomoc\u00ed sn\u00edmk\u016f ve vysok\u00e9m rozli\u0161en\u00ed a p\u0159esn\u00fdch barevn\u00fdch k\u00f3d\u016f, jako jsou barevn\u00e9 k\u00f3dy Hex, RGB, HSL a Pantone. Toto \u017eiv\u00e9 zobrazen\u00ed ukazuje estetiku va\u0161\u00ed zna\u010dky a kultivuje v\u00fdznamn\u00e9 asociace s publikem.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" data-no-translation=\"\">3. Typography<\/h3>\n\n\n\n<p>Typografie je v\u00edc ne\u017e jen p\u00edsma; jde o uspo\u0159\u00e1d\u00e1n\u00ed p\u00edsma tak, aby psan\u00e1 slova byla \u010diteln\u011bj\u0161\u00ed a vizu\u00e1ln\u011b p\u0159\u00edjemn\u011bj\u0161\u00ed. Uve\u010fte \u00fapln\u00e9 vysv\u011btlen\u00ed typ\u016f p\u00edsma, velikost\u00ed bod\u016f, um\u00edst\u011bn\u00ed p\u00edsmen a mezer ve va\u0161\u00ed p\u0159\u00edru\u010dce zna\u010dky, abyste sv\u016fj n\u00e1vrh prezentovali co nejjasn\u011bji.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" data-no-translation=\"\">4. Imagery and Iconography<\/h3>\n\n\n\n<p>Obr\u00e1zek vyd\u00e1 za tis\u00edc slov. Pokud byste cht\u011bli vytvo\u0159it komplexn\u00edho pr\u016fvodce stylem zna\u010dky, zva\u017ete poskytnut\u00ed knihovny obr\u00e1zk\u016f, symbol\u016f a ikon schv\u00e1len\u00fdch zna\u010dkou, kter\u00e9 by v\u00e1\u0161 t\u00fdm mohl pou\u017e\u00edt na va\u0161ich webov\u00fdch str\u00e1nk\u00e1ch a v marketingov\u00fdch materi\u00e1lech. Tyto vizu\u00e1ln\u00ed prvky jsou skv\u011bl\u00fdm zp\u016fsobem, jak reprezentovat osobnost zna\u010dky a jsou sou\u010d\u00e1st\u00ed vizu\u00e1ln\u00ed komunikace zna\u010dky.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" data-no-translation=\"\">5. Usage examples<\/h3>\n\n\n\n<p>Na\u010drtn\u011bte seznam, co d\u011blat a co ne, a nab\u00eddnout jasn\u00e9 pokyny, jak zach\u00e1zet s vizu\u00e1ln\u00edmi prvky zna\u010dky. Je d\u016fle\u017eit\u00e9 p\u0159edv\u00e9st spr\u00e1vn\u00e9 i nespr\u00e1vn\u00e9 p\u0159\u00edklady pou\u017eit\u00ed spolu s obr\u00e1zky. To m\u016f\u017ee d\u00e1le zlep\u0161it porozum\u011bn\u00ed a p\u0159im\u011bt \u010dleny t\u00fdmu, aby se \u0159\u00eddili p\u0159\u00edru\u010dkou va\u0161\u00ed zna\u010dky, \u010d\u00edm\u017e se zabr\u00e1n\u00ed zneu\u017eit\u00ed prvk\u016f a oslaben\u00ed identity zna\u010dky.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" data-no-translation=\"\">6. Brand voice<\/h3>\n\n\n\n<p>Hlas zna\u010dky je o tom, jak va\u0161i zna\u010dku vn\u00edmaj\u00ed ostatn\u00ed. Je hlas va\u0161\u00ed zna\u010dky pozitivn\u00ed, vtipn\u00fd nebo profesion\u00e1ln\u00ed? Definov\u00e1n\u00ed hlasu va\u0161\u00ed zna\u010dky z\u00e1vis\u00ed na tom, jak va\u0161e zna\u010dka komunikuje se z\u00e1kazn\u00edky. Nav\u00edc mus\u00ed b\u011b\u017eet konzistentn\u011b ve v\u0161ech kan\u00e1lech, v\u010detn\u011b va\u0161\u00ed p\u0159\u00edru\u010dky zna\u010dky.<\/p>\n\n\n\n<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }<\/style><div class='embed-container'><iframe src='https:\/\/online.flipbuilder.com\/Yvette\/umez\/' frameborder='0' allowfullscreen><\/iframe><\/div>\n\n\n\n<br>\n\n\n\n<h2 class=\"wp-block-heading\" data-no-translation=\"\">How to create a brand style guide in 4 steps?<\/h2>\n\n\n\n<p>Jak tedy efektivn\u011b generovat p\u0159\u00edru\u010dku zna\u010dky? Jako v\u017edy v\u00e1m dr\u017e\u00edme z\u00e1da. Jednodu\u0161e postupujte podle na\u0161eho podrobn\u00e9ho pr\u016fvodce a vytvo\u0159\u00edte profesion\u00e1ln\u00edho pr\u016fvodce stylem zna\u010dky, kter\u00fd bude fungovat pro va\u0161i zna\u010dku.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" data-no-translation=\"\">1. Define the brand<\/h3>\n\n\n\n<p>Prvn\u00edm krokem je zjistit \u00fa\u010del, hodnoty a pozici va\u0161\u00ed zna\u010dky a polo\u017eit z\u00e1klad pro vytvo\u0159en\u00ed p\u0159\u00edru\u010dky zna\u010dky. Pouze pokud zna\u010dce hluboce porozum\u00edte, m\u016f\u017eete vytvo\u0159it jej\u00ed jedine\u010dnou identitu. Krom\u011b toho dob\u0159e definovan\u00e1 zna\u010dka \u00fa\u010dinn\u011b rezonuje se z\u00e1kazn\u00edky a podporuje hlub\u0161\u00ed spojen\u00ed a loajalitu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" data-no-translation=\"\">2. Write a brand overview<\/h3>\n\n\n\n<p>P\u0159ehled zna\u010dky obsahuje v\u0161echny d\u016fle\u017eit\u00e9 informace o tom, co va\u0161e zna\u010dka je a co nen\u00ed. Nasti\u0148uje prohl\u00e1\u0161en\u00ed o posl\u00e1n\u00ed, hodnoty, p\u0159\u00edb\u011bh a strategii zna\u010dky. Napi\u0161te stru\u010dn\u00fd p\u0159ehled zna\u010dky, abyste na publikum ud\u011blali trval\u00fd dojem.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" data-no-translation=\"\">3. Integrate brand assets<\/h3>\n\n\n\n<p>Aktiva zna\u010dky jsou ned\u00edlnou sou\u010d\u00e1st\u00ed p\u0159\u00edru\u010dky zna\u010dky, kter\u00e1 zt\u011bles\u0148uje identitu zna\u010dky, co\u017e usnad\u0148uje poskytov\u00e1n\u00ed soudr\u017en\u00e9 a jednotn\u00e9 image zna\u010dky ve\u0159ejnosti. Zahr\u0148te do pr\u016fvodce stylem zna\u010dky logo, barevnou paletu, typografii, hlas, sn\u00edmky, ikonografii a dal\u0161\u00ed prvky, aby va\u0161e zna\u010dka vynikla.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" data-no-translation=\"\">4. Choose a format<\/h3>\n\n\n\n<p>Pro zobrazen\u00ed pr\u016fvodce stylem zna\u010dky existuj\u00ed 3 hlavn\u00ed form\u00e1ty. Vyberte si jeden z nich podle sv\u00fdch preferenc\u00ed.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Tisk<\/strong> <strong>form\u00e1t<\/strong>: Ti\u0161t\u011bn\u00fd pr\u016fvodce stylem zna\u010dky je klasick\u00fd form\u00e1t, kter\u00fd si mohou div\u00e1ci p\u0159e\u010d\u00edst. Ale nen\u00ed to ekologick\u00e9 a snadno se sd\u00edl\u00ed. <\/li>\n\n\n\n<li><strong>PDF soubor<\/strong>: Tento form\u00e1t je obl\u00edben\u00fd pro svou snadnou dostupnost. Sd\u00edlen\u00ed dokumentu PDF s ostatn\u00edmi je snadn\u00e9. Jeho \u00faprava a aktualizace je v\u0161ak n\u00e1ro\u010dn\u00e1. Form\u00e1t PDF nen\u00ed vhodn\u00fd pro mobiln\u00ed za\u0159\u00edzen\u00ed. Jeho statick\u00e1 povaha zt\u011b\u017euje udr\u017een\u00ed pozornosti publika.<\/li>\n\n\n\n<li><strong>Digit\u00e1ln\u00ed stylov\u00fd pr\u016fvodce<\/strong>: St\u00e1le v\u00edce t\u00fdm\u016f zna\u010dek vol\u00ed tento interaktivn\u00ed form\u00e1t, kter\u00fd je dynamick\u00fd a snadno se v n\u011bm orientuje. Aktualizovat pr\u016fvodce digit\u00e1ln\u00edm stylem je hra\u010dka, kdykoli budete cht\u00edt. Digit\u00e1ln\u00ed stylov\u00e9 pr\u016fvodce se perfektn\u011b zobrazuj\u00ed na r\u016fzn\u00fdch za\u0159\u00edzen\u00edch, jako jsou mobiln\u00ed telefony, tablety a po\u010d\u00edta\u010de.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" data-no-translation=\"\">How to use your brand style guide?<\/h2>\n\n\n\n<p>Pokud styl zna\u010dky po jej\u00edm vzniku pln\u011b nevyu\u017eijete stranou, podkopete potenci\u00e1l pro budov\u00e1n\u00ed robustn\u00ed zna\u010dky. Berte to jako dynamick\u00fd n\u00e1stroj, kter\u00fd se vyv\u00edj\u00ed spole\u010dn\u011b s va\u0161\u00ed zna\u010dkou.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" data-no-translation=\"\">1. Make it accessible<\/h3>\n\n\n\n<p>Umo\u017en\u011bte sv\u00e9mu t\u00fdmu snadn\u00fd p\u0159\u00edstup k p\u0159\u00edru\u010dce zna\u010dky. Bez jejich zapojen\u00ed je obt\u00ed\u017en\u00e9 udr\u017eet je na stejn\u00e9 str\u00e1nce a zajistit, aby sm\u011b\u0159ovali ke stejn\u00e9mu c\u00edli a udr\u017eeli konzistenci zna\u010dky.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" data-no-translation=\"\">2. Update it strategically<\/h3>\n\n\n\n<p>Jak se v pr\u016fb\u011bhu \u010dasu vyv\u00edj\u00ed strategie va\u0161\u00ed zna\u010dky, m\u011bla by se vyv\u00edjet i va\u0161e p\u0159\u00edru\u010dka o zna\u010dce. Je to \u017eiv\u00fd dokument, kter\u00fd vy\u017eaduje aktualizace, aby odr\u00e1\u017eel jak\u00e9koli aktualizace zna\u010dky. Podle toho upravte vizu\u00e1ln\u00ed prvky, hlas zna\u010dky a sd\u011blen\u00ed, aby byl pr\u016fvodce stylem zna\u010dky aktu\u00e1ln\u00ed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" data-no-translation=\"\">5 Inspiring brand style guide examples<\/h2>\n\n\n\n<p>P\u0159esto\u017ee se stylov\u00e1 p\u0159\u00edru\u010dka ka\u017ed\u00e9 zna\u010dky li\u0161\u00ed od ostatn\u00edch, v\u0161echny sd\u00edlej\u00ed spole\u010dn\u00fd c\u00edl: zprost\u0159edkovat podstatu sv\u00e9 zna\u010dky zp\u016fsobem, kter\u00fd je snadno srozumiteln\u00fd a straviteln\u00fd. Poj\u010fme prozkoumat n\u011bkolik p\u0159\u00edklad\u016f pr\u016fvodce stylem zna\u010dky, abychom odhalili, co p\u0159isp\u00edv\u00e1 k efektivn\u00edmu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" data-no-translation=\"\">1. <a href=\"https:\/\/www.walmart.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Walmart<\/a><\/h3>\n\n\n\n<p>Jako jedna z nejv\u011bt\u0161\u00edch sv\u011btov\u00fdch maloobchodn\u00edch korporac\u00ed se Walmart sna\u017e\u00ed vytvo\u0159it konzistentn\u00ed image, kter\u00e1 je p\u0159\u00edv\u011btiv\u00e1 a poutav\u00e1. Jeho pr\u016fvodce stylem zna\u010dky je mimo\u0159\u00e1dn\u011b d\u016fkladn\u00fd, v\u010detn\u011b \u00fa\u010delu spole\u010dnosti, um\u00edst\u011bn\u00ed zna\u010dky, z\u00e1kladn\u00edch prvk\u016f designu a mnoha p\u0159\u00edklad\u016f zpracov\u00e1n\u00ed typu. Logo Walmart a barevn\u00e1 paleta z n\u011bj \u010din\u00ed rozpoznatelnou zna\u010dku.<\/p>\n\n\n\n<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }<\/style><div class='embed-container'><iframe src='https:\/\/online.flipbuilder.com\/Yvette\/znqv\/' frameborder='0' allowfullscreen><\/iframe><\/div>\n\n\n\n<br>\n\n\n\n<h3 class=\"wp-block-heading\" data-no-translation=\"\">2. <a href=\"https:\/\/www.iwgplc.com\/en-gb\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">IWG<\/a><\/h3>\n\n\n\n<p>IWG (International Workplace Group) je p\u0159edn\u00ed sv\u011btov\u00fd poskytovatel pracovn\u00edch prostor, kter\u00fd se v\u011bnuje pomoci podnik\u016fm p\u0159i vytv\u00e1\u0159en\u00ed fantastick\u00e9ho pracovn\u00edho prost\u0159ed\u00ed a produktivn\u011bj\u0161\u00ed pr\u00e1ci. Jej\u00ed p\u0159\u00edru\u010dka o zna\u010dce pokr\u00fdv\u00e1 v\u0161echna kl\u00ed\u010dov\u00e1 sd\u011blen\u00ed zna\u010dky a funguje jako p\u0159\u00edru\u010dka pro navigaci spole\u010dnosti v\u0161emi interakcemi zna\u010dky. Zam\u011b\u0159uje se p\u0159edev\u0161\u00edm na logo zna\u010dky, barvy a druhy p\u00edsma.<\/p>\n\n\n\n<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }<\/style><div class='embed-container'><iframe src='https:\/\/online.flipbuilder.com\/Yvette\/vfqp\/' frameborder='0' allowfullscreen><\/iframe><\/div>\n\n\n\n<br>\n\n\n\n<h3 class=\"wp-block-heading\" data-no-translation=\"\">3. <a href=\"https:\/\/www.spacesworks.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Spaces<\/a><\/h3>\n\n\n\n<p>Spaces je sou\u010d\u00e1st\u00ed s\u00edt\u011b IWG, kter\u00e1 se specializuje na budov\u00e1n\u00ed prosperuj\u00edc\u00ed komunity a coworkingov\u00fdch prostor pro firmy. P\u0159\u00edru\u010dka zna\u010dky podrobn\u011b popisuje vizu\u00e1ln\u00ed prvky Spaces, kter\u00e9 tvo\u0159\u00ed identitu zna\u010dky, jako je logo, barevn\u00e1 paleta, typy p\u00edsma a sn\u00edmky. Integruje tak\u00e9 p\u0159\u00edklady zneu\u017eit\u00ed loga, aby zabr\u00e1nil ostatn\u00edm v pou\u017e\u00edv\u00e1n\u00ed jeho loga nespr\u00e1vn\u00fdm zp\u016fsobem. Spaces poskytuje kolekci obr\u00e1zk\u016f, kter\u00e9 p\u0159edv\u00e1d\u011bj\u00ed inspirativn\u00ed pracovn\u00ed prostor a reprezentuj\u00ed identitu jeho zna\u010dky.<\/p>\n\n\n\n<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }<\/style><div class='embed-container'><iframe src='https:\/\/online.flipbuilder.com\/Yvette\/vteo\/' frameborder='0' allowfullscreen><\/iframe><\/div>\n\n\n\n<br>\n\n\n\n<h3 class=\"wp-block-heading\" data-no-translation=\"\">4. <a href=\"https:\/\/www.lenovo.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Lenovo<\/a><\/h3>\n\n\n\n<p>Tato p\u0159\u00edru\u010dka o zna\u010dce je navr\u017eena tak, aby poskytla n\u00e1vod, jak zajistit konzistenci zna\u010dky v nov\u00e9 kampani zna\u010dky. Odch\u00e1z\u00ed od sv\u00e9ho d\u0159\u00edve slo\u017eit\u00e9ho syst\u00e9mu designu zna\u010dky a zav\u00e1d\u00ed nov\u00e9 prvky designu zna\u010dky, kter\u00e9 jsou zjednodu\u0161en\u00e9 a okam\u017eit\u011b rozpoznateln\u00e9. Logo je nejuzn\u00e1van\u011bj\u0161\u00edm aktivem zna\u010dky, tak\u017ee nen\u00ed divu, \u017ee Lenovo zd\u016fraz\u0148uje ka\u017ed\u00fd aspekt sv\u00e9ho loga.<\/p>\n\n\n\n<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }<\/style><div class='embed-container'><iframe src='https:\/\/online.flipbuilder.com\/Yvette\/fnpg\/' frameborder='0' allowfullscreen><\/iframe><\/div>\n\n\n\n<br>\n\n\n\n<h3 class=\"wp-block-heading\" data-no-translation=\"\">5. <a href=\"https:\/\/www.zara.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Zara<\/a><\/h3>\n\n\n\n<p>Zara je jedn\u00edm z nejv\u011bt\u0161\u00edch mezin\u00e1rodn\u00edch maloobchodn\u00edch prodejc\u016f rychl\u00e9 m\u00f3dy, kter\u00fd si z\u00edskal pozornost mezi miliony lid\u00ed. Jeho p\u0159\u00edru\u010dka pro zna\u010dku demonstruje p\u0159\u00edb\u011bh zna\u010dky, pozad\u00ed pojmenov\u00e1n\u00ed, vizi a hodnoty. Krom\u011b prvk\u016f vizu\u00e1ln\u00ed identity obsahuje pr\u016fvodce stylem zna\u010dky p\u0159\u00edklady jejich pou\u017eit\u00ed v r\u016fzn\u00fdch kan\u00e1lech, jako jsou ofici\u00e1ln\u00ed webov\u00e9 str\u00e1nky, platformy soci\u00e1ln\u00edch m\u00e9di\u00ed a od\u011bvn\u00ed \u0161t\u00edtky. Vynikaj\u00edc\u00edm rysem tohoto pr\u016fvodce stylem zna\u010dky je knihovna sn\u00edmk\u016f, kter\u00e1 zobrazuje interpretaci m\u00f3dy Zara a jej\u00ed jedine\u010dn\u00fd styl.<\/p>\n\n\n\n<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }<\/style><div class='embed-container'><iframe src='https:\/\/online.flipbuilder.com\/Yvette\/jyml\/' frameborder='0' allowfullscreen><\/iframe><\/div>\n\n\n\n<br>\n\n\n\n<h2 class=\"wp-block-heading\" data-no-translation=\"\">Create an interactive style guide for your brand<\/h2>\n\n\n\n<p>P\u0159\u00edru\u010dky zna\u010dek nejen zaji\u0161\u0165uj\u00ed konzistenci zna\u010dky, ale tak\u00e9 zvy\u0161uj\u00ed produktivitu va\u0161eho t\u00fdmu. Vytvo\u0159en\u00ed pr\u016fvodce stylem zna\u010dky m\u016f\u017ee zn\u00edt jako \u010dasov\u011b n\u00e1ro\u010dn\u00fd \u00fakol, ale se spr\u00e1vn\u00fdm n\u00e1strojem ho budete m\u00edt b\u011bhem chvilky profesion\u00e1ln\u00ed. <a href=\"https:\/\/www.flipbuilder.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Flip PDF Plus Pro<\/a> je software nejvy\u0161\u0161\u00ed \u00farovn\u011b pro transformaci PDF do interaktivn\u00ed digit\u00e1ln\u00ed p\u0159\u00edru\u010dky zna\u010dky. Tento n\u00e1stroj v\u00e1m umo\u017e\u0148uje v p\u0159\u00edpad\u011b pot\u0159eby aktualizovat pr\u016fvodce styly a vlo\u017eit jej na v\u00e1\u0161 web, aby k n\u011bmu m\u011bli v\u0161ichni snadn\u00fd p\u0159\u00edstup. Vyzkou\u0161ejte to a uvid\u00edte, jak to funguje pro va\u0161i zna\u010dku!<\/p>\n\n\n\n<div class=\"wp-block-columns dash-block-pro is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-group pro has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<br>\n\n\n\n<p class=\"has-text-align-center\" style=\"font-size:clamp(15.747px, 0.984rem + ((1vw - 3.2px) * 0.86), 24px);font-style:normal;font-weight:700\">P\u0159eve\u010fte sv\u00e9 PDF na Flipbook snadno<\/p>\n\n\n\n<br>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-2 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-font-size\" style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.417), 18px);\"><a class=\"wp-block-button__link has-white-color has-light-green-cyan-to-vivid-green-cyan-gradient-background has-text-color has-background wp-element-button\" href=\"https:\/\/download.flipbuilder.com\/index.php?platform=win&amp;product=pro\"><strong>St\u00e1hnout pro Windows<\/strong><\/a><\/div>\n\n\n\n<div class=\"wp-block-button has-custom-font-size\" style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.417), 18px);\"><a class=\"wp-block-button__link has-white-color has-black-background-color has-text-color has-background wp-element-button\" href=\"https:\/\/download.flipbuilder.com\/index.php?platform=mac&amp;product=pro\"><strong>St\u00e1hnout pro Mac<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<br>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Playbook je p\u0159\u00edru\u010dka, kter\u00e1 popisuje hry fotbalov\u00e9ho t\u00fdmu a strategie, jak vyhr\u00e1t z\u00e1pas. Pokud jde o brandingovou kampa\u0148, pr\u016fvodce stylem zna\u010dky slou\u017e\u00ed jako p\u0159\u00edru\u010dka pro zna\u010dku, kter\u00e1 definuje pozici va\u0161\u00ed zna\u010dky a stanov\u00ed soubor pravidel pro budov\u00e1n\u00ed siln\u00e9 identity zna\u010dky. Hraje kl\u00ed\u010dovou roli [\u2026]<\/p>","protected":false},"author":17,"featured_media":7349,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1070,1079,1095,1094],"tags":[],"class_list":["post-7346","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-book","category-brand-guideline","category-brand-playbook","category-brand-style-guide"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Style Guide: Brand&#039;s Playbook Explain for Dummy<\/title>\n<meta name=\"description\" content=\"Drive your brand success with an interactive brand playbook. Dive into this article for a comprehensive guide and stunning examples.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.flipbuilder.com\/cs\/brand-playbook\/7346\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Style Guide: Brand&#039;s Playbook Explain for Dummy\" \/>\n<meta property=\"og:description\" content=\"Drive your brand success with an interactive brand playbook. 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