{"id":66,"date":"2013-01-17T16:18:56","date_gmt":"2013-01-17T16:18:56","guid":{"rendered":"https:\/\/blog.flipbuilder.com\/?p=66"},"modified":"2018-10-29T06:24:52","modified_gmt":"2018-10-29T06:24:52","slug":"evangelism-cutting-through-the-noise-getting-eyeballs-on-your-digital-publications","status":"publish","type":"post","link":"https:\/\/blog.flipbuilder.com\/cs\/evangelism-cutting-through-the-noise-getting-eyeballs-on-your-digital-publications\/66\/","title":{"rendered":"Evangelizace \u2013 P\u0159ekon\u00e1n\u00ed hluku: up\u0159ete pozornost na va\u0161e digit\u00e1ln\u00ed publikace."},"content":{"rendered":"

Pracujete na sv\u00fdch konceptech, obsahu a designu. M\u00e1te dobr\u00fd rozum, abyste svou publikaci p\u0159evedli do \u017eiv\u00e9 a medi\u00e1ln\u011b bohat\u00e9 knihy.<\/p>\n

Ale co te\u010f?<\/p>\n

Kdo uvid\u00ed va\u0161e mistrovsk\u00e9 d\u00edlo?<\/p>\n

To jsou ot\u00e1zky, na kter\u00e9 se v\u011bt\u0161ina autor\u016f sna\u017e\u00ed odpov\u011bd\u011bt, proto\u017ee se zam\u011b\u0159uj\u00ed bu\u010f na obsah, nebo na pr\u00e1ci, kterou jim jejich obsah m\u00e1 p\u0159in\u00e9st. Na tuto ot\u00e1zku jsou z\u0159ejm\u00e9 odpov\u011bdi:<\/p>\n

    \n
  1. Zalo\u017ete si facebookovou str\u00e1nku<\/li>\n
  2. Vytvo\u0159te skupinu LinkedIn<\/li>\n
  3. Zalo\u017ete si twitterov\u00fd \u00fa\u010det<\/li>\n
  4. Vytvo\u0159te si \u00fa\u010det Quora<\/li>\n
  5. Zalo\u017ete si \u00fa\u010det na Pinterestu<\/li>\n
  6. Z\u00edskejte seznam adres\u00e1t\u016f<\/li>\n
  7. A d\u00e1l a d\u00e1l a d\u00e1l a d\u00e1l\u2026<\/li>\n<\/ol>\n

    ALE CO TAK!!! M\u00e1te v\u0161echna tato skv\u011bl\u00e1 m\u00edsta, kam mohou lid\u00e9 j\u00edt, A NIKDO tam nechod\u00ed. Jak z\u00edsk\u00e1 publikum n\u011bkdo, kdo nen\u00ed zapojen do prodeje a budov\u00e1n\u00ed publika?<\/p>\n

    Odpov\u011b\u010f je jednoduch\u00e1 v teorii a n\u00e1ro\u010dn\u00e1 v aplikaci. Zvl\u00e1dne to ka\u017ed\u00fd, ale mus\u00ed se to d\u011blat s jemnost\u00ed. Co mus\u00edte ud\u011blat, abyste se dostali na cestu dob\u0159e \u010dten\u00fdch a dob\u0159e p\u0159ijat\u00fdch, je... Najd\u011bte evangelisty.<\/p>\n

    Evangelist\u00e9 jsou modern\u00edmi d\u00edly online marketingu. S t\u00edm, jak sv\u011bt spole\u010dnosti astronomicky roste a hlasy mnoh\u00fdch jsou st\u00e1le v\u011bt\u0161\u00ed a siln\u011bj\u0161\u00ed, jsou to evangelist\u00e9, kdo nad\u00e1le vl\u00e1dne svrchovan\u011b. Guy Kawasakis a Robert Scobles z technologick\u00e9ho sv\u011bta, Elsie Larsons a Katie Bowers ve sv\u011bt\u011b DIY; tyto hlasy nejen \u017ee mnoz\u00ed sly\u0161\u00ed, ale jejich p\u0159\u00edsp\u011bvky a my\u0161lenky sd\u00edl\u00ed mnoz\u00ed a vid\u00ed je mnoho a mnoho dal\u0161\u00edch.<\/p>\n

    Dostat se ke slovu na vlastn\u00ed p\u011bst m\u016f\u017ee b\u00fdt drah\u00e9 a\/nebo brut\u00e1ln\u011b \u010dasov\u011b n\u00e1ro\u010dn\u00e9. Chcete-li p\u0159im\u011bt n\u011bkolik nejplodn\u011bj\u0161\u00edch evangelist\u016f ve va\u0161em sektoru, aby nejprve ocenili va\u0161i pr\u00e1ci a pot\u00e9 ji sd\u00edleli, je to velk\u00e1 v\u00fdhra, kter\u00e1 v\u00e1m p\u0159inese v\u00edce o\u010d\u00ed, ne\u017e v\u00edte, co d\u011blat.<\/p>\n

    Kdo jsou tedy velk\u00e9 hlasy ve va\u0161\u00ed komunit\u011b? V\u00ed\u0161? M\u011bli byste a m\u011bli by se st\u00e1t va\u0161imi nejlep\u0161\u00edmi cestami k mnoha pohled\u016fm. B\u011b\u017ete je naj\u00edt, pokud jste je\u0161t\u011b nep\u0159estali \u010d\u00edst a neza\u010dali hledat.<\/p>","protected":false},"excerpt":{"rendered":"

    Pracujete na sv\u00fdch konceptech, obsahu a designu. M\u00e1te dobr\u00fd rozum, abyste svou publikaci p\u0159evedli do \u017eiv\u00e9 a medi\u00e1ln\u011b bohat\u00e9 knihy. Ale co te\u010f? Kdo uvid\u00ed va\u0161e mistrovsk\u00e9 d\u00edlo?<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,7,8],"tags":[],"class_list":["post-66","post","type-post","status-publish","format-standard","hentry","category-ebooks","category-marketing","category-social-media"],"yoast_head":"\nEvangelism - Cutting through the noise: getting eyeballs on your digital publications. - FlipBuilder Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.flipbuilder.com\/cs\/evangelism-cutting-through-the-noise-getting-eyeballs-on-your-digital-publications\/66\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Evangelism - Cutting through the noise: getting eyeballs on your digital publications. - FlipBuilder Blog\" \/>\n<meta property=\"og:description\" content=\"You labor on your concepts, your content and design. 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