{"id":55,"date":"2013-01-03T23:05:24","date_gmt":"2013-01-03T23:05:24","guid":{"rendered":"https:\/\/blog.flipbuilder.com\/?p=55"},"modified":"2018-10-29T06:24:52","modified_gmt":"2018-10-29T06:24:52","slug":"using-ebook-marketing-to-promote-new-ideas-in-the-new-year","status":"publish","type":"post","link":"https:\/\/blog.flipbuilder.com\/cs\/using-ebook-marketing-to-promote-new-ideas-in-the-new-year\/55\/","title":{"rendered":"Vyu\u017eit\u00ed eBook marketingu k podpo\u0159e nov\u00fdch n\u00e1pad\u016f v Nov\u00e9m roce"},"content":{"rendered":"

Pokud jste vlastn\u00edkem mal\u00e9ho podniku, poradcem pro jednu osobu nebo marketingov\u00fdm odd\u011blen\u00edm v\u011bt\u0161\u00ed spole\u010dnosti, za\u010d\u00e1tek ledna je \u010das na rozmy\u0161lenou. Je \u010das zhodnotit, co loni fungovalo a nefungovalo. \u010cas, jak s oblibou \u0159\u00edk\u00e1val Steve Covey, \u201enaost\u0159it pilu\u201c,<\/p>\n

Ale co to m\u00e1 spole\u010dn\u00e9ho s publikov\u00e1n\u00edm obsahu?<\/p>\n

Ka\u017ed\u00e1 dobr\u00e1 marketingov\u00e1 strategie by se m\u011bla vyv\u00edjet kolem \u00fast\u0159edn\u00edho t\u00e9matu. Prvn\u00ed obsah, kter\u00fd v nov\u00e9m roce zve\u0159ejn\u00edte, by m\u011bl b\u00fdt st\u0159edem v\u0161ech va\u0161ich zpr\u00e1v. J\u00edt jedn\u00edm sm\u011brem ale m\u016f\u017ee b\u00fdt riziko.<\/p>\n

Jak v\u00edte, co bude fungovat?<\/p>\n

P\u0159i hled\u00e1n\u00ed odpov\u011bd\u00ed na to, co d\u00e1l, je d\u016fle\u017eit\u00e9 pod\u00edvat se na to, co fungovalo v minulosti. To v \u017e\u00e1dn\u00e9m p\u0159\u00edpad\u011b neznamen\u00e1 recyklovat va\u0161e \u00fasp\u011b\u0161n\u00e9 kampan\u011b a spustit n\u011bco podobn\u00e9ho znovu. I kdy\u017e nejlep\u0161\u00edm \u0159e\u0161en\u00edm m\u016f\u017ee b\u00fdt pokra\u010dovat na cest\u011b, kter\u00e1 p\u0159inesla nov\u00e9 klienty a zv\u00fd\u0161ily p\u0159\u00edjmy, m\u016f\u017ee to b\u00fdt tak\u00e9 strop, kter\u00fd zp\u016fsob\u00ed, \u017ee va\u0161e podnik\u00e1n\u00ed stagnuje. Co chcete hledat v kampan\u00edch z p\u0159edchoz\u00edho roku, je n\u00e1sleduj\u00edc\u00ed:<\/p>\n

    \n
  1. Co rezonovalo? Hledejte t\u00e9mata nebo zpr\u00e1vy, kter\u00e9 l\u00e1kaly k interakci s potenci\u00e1ln\u00edmi z\u00e1kazn\u00edky a vedly je k n\u00e1kupu.<\/li>\n
  2. co ne? Pod\u00edvejte se, jak\u00e9 kampan\u011b nevy\u0161ly. Pod\u00edvejte se na marketingovou kopii a obsah, kter\u00fd nerezonoval.<\/li>\n
  3. Jakou zp\u011btnou vazbu jste na sv\u00e9 kampan\u011b dostali? Vnit\u0159n\u00ed, vn\u011bj\u0161\u00ed, to v\u0161e m\u00e1 hodnotu.<\/li>\n<\/ol>\n

    Jakmile shrom\u00e1\u017ed\u00edte tato data, m\u016f\u017eete za\u010d\u00edt hledat nov\u00fd n\u00e1pad na Nov\u00fd rok. M\u016f\u017eete se op\u0159\u00edt o my\u0161lenky, kter\u00e9 rezonovaly v minulosti, a p\u0159itom se vyhnout t\u011bm, kter\u00e9 zapadly. Sestavit s jistotou nov\u00e9 t\u00e9ma by m\u011blo b\u00fdt mnohem snaz\u0161\u00ed, pokud to zvl\u00e1dnete jako prvn\u00ed z minulosti.<\/p>\n

    Jedna posledn\u00ed my\u0161lenka, ne\u017e odb\u011bhnete a za\u010dnete vytv\u00e1\u0159et obsah:<\/p>\n

    Sna\u017ete se, aby byl v\u00e1\u0161 obsah a n\u00e1pady aktu\u00e1ln\u00ed. Elektronick\u00e9 knihy, kter\u00e9 rezonuj\u00ed v sou\u010dasnosti, maj\u00ed tendenci hr\u00e1t bezprost\u0159edn\u011bji ne\u017e ty, kter\u00e9 jsou zastaral\u00e9 nebo oslovuj\u00ed p\u0159\u00edli\u0161 velk\u00e9 mno\u017estv\u00ed lid\u00ed. V\u011bd\u011bt, co je pro va\u0161e publikum d\u016fle\u017eit\u00e9 a co rezonuje. Snadn\u00fd zp\u016fsob, jak to ud\u011blat, je sledovat je na twitteru nebo se s nimi spojit na jin\u00fdch soci\u00e1ln\u00edch s\u00edt\u00edch a sledovat, co sd\u00edlej\u00ed a komentuj\u00ed.<\/p>\n

    Hodn\u011b \u0161t\u011bst\u00ed a \u0161\u0165astn\u00fd a plodn\u00fd nov\u00fd rok od Flipbuilder.<\/p>\n

     <\/p>","protected":false},"excerpt":{"rendered":"

    Pokud jste vlastn\u00edkem mal\u00e9ho podniku, poradcem pro jednu osobu nebo marketingov\u00fdm odd\u011blen\u00edm v\u011bt\u0161\u00ed spole\u010dnosti, za\u010d\u00e1tek ledna je \u010das na rozmy\u0161lenou. Je \u010das zhodnotit, co loni fungovalo a nefungovalo. \u010cas, jak s oblibou \u0159\u00edkal Steve Covey, \u201enaost\u0159it pilu\u201c, ale co to [\u2026]<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,7],"tags":[],"class_list":["post-55","post","type-post","status-publish","format-standard","hentry","category-ebooks","category-marketing"],"yoast_head":"\nUsing eBook marketing to promote new ideas in the New Year - FlipBuilder Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.flipbuilder.com\/cs\/using-ebook-marketing-to-promote-new-ideas-in-the-new-year\/55\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Using eBook marketing to promote new ideas in the New Year - FlipBuilder Blog\" \/>\n<meta property=\"og:description\" content=\"If you are a small business owner, a one person?consultancy?or the marketing arm of a larger company, the early part of January is the time to reflect. 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