{"id":39,"date":"2012-12-18T20:28:33","date_gmt":"2012-12-18T20:28:33","guid":{"rendered":"https:\/\/blog.flipbuilder.com\/?p=39"},"modified":"2022-07-25T01:33:11","modified_gmt":"2022-07-25T01:33:11","slug":"building-a-following-through-content-strategic-ebook-marketing","status":"publish","type":"post","link":"https:\/\/blog.flipbuilder.com\/cs\/building-a-following-through-content-strategic-ebook-marketing\/39\/","title":{"rendered":"Budov\u00e1n\u00ed n\u00e1sledovn\u00edk\u016f prost\u0159ednictv\u00edm obsahu \u2013 strategick\u00fd marketing e-knih"},"content":{"rendered":"

Kr\u00e1sa v\u00fdvoje dobr\u00e9ho obsahu a jeho balen\u00ed zp\u016fsobem, kter\u00fd je pro \u010dten\u00e1\u0159e p\u0159ita\u017eliv\u00fd, spo\u010d\u00edv\u00e1 v tom, \u017ee se st\u00e1v\u00e1 cenn\u00fdm aktivem p\u0159i budov\u00e1n\u00ed zna\u010dky. Zvl\u00e1\u0161t\u011b pokud se sna\u017e\u00edte vybudovat si sledovanost na soci\u00e1ln\u00edch s\u00edt\u00edch, jako je twitter a LinkedIn. Je mnohem snaz\u0161\u00ed zaujmout potenci\u00e1ln\u00ed z\u00e1kazn\u00edky nebo n\u00e1sledovn\u00edky t\u00edm, \u017ee jim d\u00e1te n\u011bco hodnotn\u00e9ho, ne\u017e se je sna\u017eit p\u0159esv\u011bd\u010dit, \u017ee nab\u00edz\u00edte hodnotu. Kdy\u017e se tedy pokou\u0161\u00edte zjistit svou strategii r\u016fstu pro rok 2013, bylo by moudr\u00e9 napl\u00e1novat si alespo\u0148 n\u011bkolik elektronick\u00fdch knih, kter\u00e9 budete sd\u00edlet.<\/p>\n

Ale shrom\u00e1\u017edit n\u011bjak\u00fd obsah a sd\u00edlet ho se soci\u00e1ln\u00ed komunitou nen\u00ed jen z\u00e1le\u017eitost napsat, zabalit a doru\u010dit. Pokud chcete vytvo\u0159it rozruch, kter\u00fd generuje v\u00fdnosy, vy\u017eaduje to strategii a pl\u00e1nov\u00e1n\u00ed. Mus\u00edte za\u010d\u00edt aktu\u00e1ln\u00edm a p\u016fsobiv\u00fdm t\u00e9matem, kter\u00e9 bude rezonovat s lidmi, na kter\u00fdch v\u00e1m z\u00e1le\u017e\u00ed. Pak to mus\u00edte dodat p\u0159ita\u017eliv\u00fdm zp\u016fsobem, kter\u00fd p\u0159im\u011bje lidi obracet str\u00e1nky. Zde je n\u011bkolik tip\u016f, jak u\u010dinit v\u00e1\u0161 eBook hitem:<\/p>\n

    \n
  1. Ujist\u011bte se, \u017ee sd\u00edl\u00edte n\u011bco cenn\u00e9ho. Vzd\u011bl\u00e1vejte lidi v tom, jak n\u011bco d\u011blat, a nenechat na nich nic navazovat. T\u00edm, \u017ee nab\u00edz\u00edte n\u011bco, co nevy\u017eaduje dal\u0161\u00ed zdroje k uplatn\u011bn\u00ed, budujete d\u016fv\u011bru. Lid\u00e9 ocen\u00ed to, co sd\u00edl\u00edte, a ti, kte\u0159\u00ed z toho budou m\u00edt prosp\u011bch, se stanou otev\u0159en\u00fdmi va\u0161im roz\u0161\u00ed\u0159en\u00fdm slu\u017eb\u00e1m nebo nab\u00eddk\u00e1m.<\/li>\n
  2. \u0158ekni p\u0159\u00edb\u011bh. P\u0159\u00edpady pou\u017eit\u00ed a p\u0159\u00edklady, kter\u00e9 jsou relevantn\u00ed a lze je citovat. Sou\u010d\u00e1st\u00ed jsou i cit\u00e1ty z\u00fa\u010dastn\u011bn\u00fdch osob. Lid\u00e9 cht\u011bj\u00ed sly\u0161et o \u00fasp\u011b\u0161n\u00fdch p\u0159\u00edb\u011bz\u00edch, se kter\u00fdmi se mohou ztoto\u017enit. \u010c\u00edm v\u00edce budete sd\u00edlet p\u0159\u00edklady ze skute\u010dn\u00e9ho \u017eivota, t\u00edm v\u00edce bude va\u0161e sd\u011blen\u00ed rezonovat.<\/li>\n
  3. Ujist\u011bte se, \u017ee v\u00e1\u0161 obsah je atraktivn\u00ed. V na\u0161\u00ed spole\u010dnosti pro okam\u017eit\u00e9 uspokojen\u00ed nem\u016f\u017eete sd\u00edlet skv\u011bl\u00fd obsah bez vizu\u00e1ln\u00edch pom\u016fcek. Sn\u00edmky, video, grafy, pracovn\u00ed postup. To v\u0161e je d\u016fle\u017eit\u00e9 pro prezentaci va\u0161ich znalost\u00ed chutn\u00fdm zp\u016fsobem.<\/li>\n<\/ol>\n

     <\/p>\n

    Pokud jde o \u010d\u00edslo 3, m\u016f\u017eeme v\u00e1m pomoci. Pomoc\u00ed Flip PDF professional k p\u0159ev\u00e9st PDF e-knihy na elegent flip knihy<\/a>, m\u016f\u017eete vkl\u00e1dat videa, fotogalerie a mnoho dal\u0161\u00edho do p\u0159ekl\u00e1p\u011bc\u00edch knih, kter\u00e9 jsou vizu\u00e1ln\u011b p\u0159ita\u017eliv\u00e9 a snadno \u010diteln\u00e9. Proto\u017ee v roce 2013 nad\u00e1le sd\u00edl\u00edme skv\u011bl\u00e9 tipy, jak l\u00e9pe propagovat sv\u016fj obsah, chceme se tak\u00e9 ujistit, \u017ee zn\u00e1te v\u0161echny v\u00fdhody toho, co Flipbuilder nab\u00edz\u00ed. O \u010dem se chcete v roce 2013 dozv\u011bd\u011bt v\u00edce? Koment\u00e1\u0159 zde a my se pokus\u00edme pomoci.<\/p>\n\n\n\n

    \n
    \n
    \n
    \n
    \n
    St\u00e1hnout pro Windows<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n
    \n
    \n
    St\u00e1hnout pro OS Mac<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

    Kr\u00e1sa v\u00fdvoje dobr\u00e9ho obsahu a jeho balen\u00ed zp\u016fsobem, kter\u00fd je pro \u010dten\u00e1\u0159e p\u0159ita\u017eliv\u00fd, spo\u010d\u00edv\u00e1 v tom, \u017ee se st\u00e1v\u00e1 cenn\u00fdm aktivem p\u0159i budov\u00e1n\u00ed zna\u010dky. Zvl\u00e1\u0161t\u011b pokud se sna\u017e\u00edte vybudovat si sledovanost na soci\u00e1ln\u00edch s\u00edt\u00edch, jako je twitter a LinkedIn. Je mnohem snaz\u0161\u00ed nav\u00e1zat kontakt s potenci\u00e1ln\u00edmi z\u00e1kazn\u00edky nebo n\u00e1sledovn\u00edky [\u2026]<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,7],"tags":[],"class_list":["post-39","post","type-post","status-publish","format-standard","hentry","category-ebooks","category-marketing"],"yoast_head":"\nBuilding a following through content - strategic eBook marketing - FlipBuilder Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.flipbuilder.com\/cs\/building-a-following-through-content-strategic-ebook-marketing\/39\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Building a following through content - strategic eBook marketing - FlipBuilder Blog\" \/>\n<meta property=\"og:description\" content=\"The beauty of developing good content and packaging it in a way that is appealing to readers is it becomes a valuable asset in building a brand. 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