{"id":3811,"date":"2023-04-25T08:20:27","date_gmt":"2023-04-25T08:20:27","guid":{"rendered":"https:\/\/blog.flipbuilder.com\/?p=3811"},"modified":"2023-06-06T09:25:20","modified_gmt":"2023-06-06T09:25:20","slug":"how-to-create-visual-content","status":"publish","type":"post","link":"https:\/\/blog.flipbuilder.com\/cs\/how-to-create-visual-content\/3811\/","title":{"rendered":"Jak vytvo\u0159it vizu\u00e1ln\u00ed obsah pro v\u00e1\u0161 web s rozpo\u010dtem (pomoc\u00ed n\u00e1stroj\u016f)?"},"content":{"rendered":"

Tvorba vizu\u00e1ln\u00edho obsahu<\/a> je z\u00e1kladn\u00edm aspektem digit\u00e1ln\u00edho marketingu. Pom\u00e1h\u00e1 p\u0159il\u00e1kat a zaujmout n\u00e1v\u0161t\u011bvn\u00edky va\u0161eho webu, platforem soci\u00e1ln\u00edch m\u00e9di\u00ed a dal\u0161\u00edch online kan\u00e1l\u016f. Vytv\u00e1\u0159en\u00ed vizu\u00e1ln\u00edho obsahu v\u0161ak m\u016f\u017ee b\u00fdt drah\u00e9, zejm\u00e9na pro mal\u00e9 podniky a za\u010d\u00ednaj\u00edc\u00ed podniky. Na\u0161t\u011bst\u00ed je k dispozici n\u011bkolik n\u00e1stroj\u016f, kter\u00e9 v\u00e1m mohou pomoci vytvo\u0159it \u00fa\u017easn\u00fd vizu\u00e1ln\u00ed obsah s omezen\u00fdm rozpo\u010dtem. Tento blogov\u00fd p\u0159\u00edsp\u011bvek bude diskutovat o n\u011bkter\u00fdch z nejlep\u0161\u00edch vizu\u00e1l\u016f software pro tvorbu obsahu<\/a> pro tvorbu vizu\u00e1ln\u00edho obsahu a jak je efektivn\u011b pou\u017e\u00edvat.<\/p>\n\n\n\n

Why Visual Content is Important<\/h2>\n\n\n\n

Vizu\u00e1ln\u00ed obsah je efektivn\u00ed zp\u016fsob, jak sd\u011blit sv\u00e9 sd\u011blen\u00ed va\u0161\u00ed c\u00edlov\u00e9 skupin\u011b. Pom\u00e1h\u00e1 upoutat jejich pozornost a udr\u017eet je v kontaktu s va\u0161\u00ed zna\u010dkou. Podle studie HubSpot je u vizu\u00e1ln\u00edho obsahu 40kr\u00e1t vy\u0161\u0161\u00ed pravd\u011bpodobnost, \u017ee bude sd\u00edlen na soci\u00e1ln\u00edch s\u00edt\u00edch ne\u017e u jin\u00fdch typ\u016f obsahu. To znamen\u00e1, \u017ee vizu\u00e1ln\u00ed obsah v\u00e1m m\u016f\u017ee pomoci oslovit \u0161ir\u0161\u00ed publikum a zv\u00fd\u0161it pov\u011bdom\u00ed o va\u0161\u00ed zna\u010dce.<\/p>\n\n\n\n

3 Recommended Visual Content Creation Tools<\/h2>\n\n\n\n

1. Canva<\/a><\/h3>\n\n\n\n

Canva je obl\u00edben\u00fd n\u00e1stroj pro grafick\u00fd design, kter\u00fd v\u00e1m umo\u017e\u0148uje vytv\u00e1\u0159et \u00fa\u017easn\u00e9 vizu\u00e1ly pro v\u00e1\u0161 web a soci\u00e1ln\u00ed m\u00e9dia. Jeho u\u017eivatelsky p\u0159\u00edv\u011btiv\u00e9 rozhran\u00ed, \u0161irok\u00e1 \u0161k\u00e1la \u0161ablon, obr\u00e1zk\u016f a p\u00edsem a dal\u0161\u00ed funkce z n\u011bj \u010din\u00ed obl\u00edbenou volbu pro za\u010d\u00e1te\u010dn\u00edky i zku\u0161en\u00e9 n\u00e1vrh\u00e1\u0159e. Canva tak\u00e9 nab\u00edz\u00ed bezplatnou verzi s omezen\u00fdmi funkcemi a placenou verzi s pokro\u010dilej\u0161\u00edmi funkcemi. A\u0165 u\u017e vytv\u00e1\u0159\u00edte p\u0159\u00edsp\u011bvky na soci\u00e1ln\u00edch s\u00edt\u00edch, prezentace nebo jin\u00e9 typy n\u00e1vrh\u016f, Canva je skv\u011bl\u00fd n\u00e1stroj pro tvorbu vizu\u00e1ln\u00edho obsahu, kter\u00fd m\u00e1 v\u0161e, co pot\u0159ebujete k vytvo\u0159en\u00ed profesion\u00e1ln\u011b vypadaj\u00edc\u00edch vizu\u00e1l\u016f, kter\u00e9 m\u016f\u017eete na sv\u00e9m webu pou\u017e\u00edt k upout\u00e1n\u00ed publika.<\/p>\n\n\n\n

\"n\u00e1stroj<\/a><\/figure>\n\n\n\n

2. Piktochart<\/a><\/h3>\n\n\n\n

Piktochart nab\u00edz\u00ed \u0161irokou \u0161k\u00e1lu \u0161ablon pro r\u016fzn\u00e9 typy n\u00e1vrh\u016f, v\u010detn\u011b infografiky, prezentac\u00ed, zpr\u00e1v a dal\u0161\u00edch. Tyto \u0161ablony jsou pln\u011b p\u0159izp\u016fsobiteln\u00e9 a umo\u017e\u0148uj\u00ed v\u00e1m p\u0159id\u00e1vat vlastn\u00ed text, obr\u00e1zky a dal\u0161\u00ed prvky. Tento n\u00e1stroj pro vytv\u00e1\u0159en\u00ed vizu\u00e1ln\u00edho obsahu tak\u00e9 poskytuje pln\u011b p\u0159izp\u016fsobiteln\u00e9 tabulky a grafy, kter\u00e9 v\u00e1m umo\u017e\u0148uj\u00ed m\u011bnit jejich barvy, p\u00edsma a dal\u0161\u00ed vlastnosti. V jeho rozs\u00e1hl\u00e9 knihovn\u011b m\u016f\u017eete vyhled\u00e1vat ikony a obr\u00e1zky podle kl\u00ed\u010dov\u00fdch slov. Nebo nahrajte sv\u00e9 vlastn\u00ed ikony a obr\u00e1zky, kter\u00e9 pou\u017eijete ve sv\u00fdch n\u00e1vrz\u00edch. A\u0165 u\u017e vytv\u00e1\u0159\u00edte zpr\u00e1vu do pr\u00e1ce, prezentaci do \u0161koly nebo infografiku pro sv\u016fj blog, Piktochart v\u00e1m m\u016f\u017ee pomoci vytvo\u0159it profesion\u00e1ln\u011b vypadaj\u00edc\u00ed vizu\u00e1ly, kter\u00e9 spl\u0148uj\u00ed va\u0161e pot\u0159eby. <\/p>\n\n\n\n

\"n\u00e1stroj<\/a><\/figure>\n\n\n\n

3. FlipBuilder<\/h3>\n\n\n\n

Dal\u0161\u00ed je FlipBuilder, v\u00fdkonn\u00fd poskytovatel softwaru pro tvorbu vizu\u00e1ln\u00edho obsahu. Jeho c\u00edlem je pomoci v\u00e1m snadno vytv\u00e1\u0159et \u00fa\u017easn\u00e9 flipbooky, \u010dasopisy a dal\u0161\u00ed digit\u00e1ln\u00ed publikace. FlipBuilder vyv\u00edj\u00ed t\u0159i softwarov\u00e9 programy, kter\u00fdmi jsou Flip PDF Plus, Flip PDF Plus Pro a Flip PDF Plus Corporate; ka\u017ed\u00fd je dod\u00e1v\u00e1n s verzemi Windows a Mac. Pomoc\u00ed nich m\u016f\u017eete snadno p\u0159ev\u00e9st sv\u00e9 soubory PDF na interaktivn\u00ed flipbooky, kter\u00e9 lze prohl\u00ed\u017eet na jak\u00e9mkoli za\u0159\u00edzen\u00ed, v\u010detn\u011b stoln\u00edch po\u010d\u00edta\u010d\u016f, notebook\u016f, tablet\u016f a chytr\u00fdch telefon\u016f. Cenov\u011b nejefektivn\u011bj\u0161\u00ed je Flip PDF Plus Pro, skv\u011bl\u00fd n\u00e1stroj, kter\u00fd v\u00e1m pom\u016f\u017ee vytv\u00e1\u0159et, upravovat a publikovat v\u00e1\u0161 digit\u00e1ln\u00ed obsah. <\/p>\n\n\n\n

\"n\u00e1stroj<\/a><\/figure>\n\n\n\n

How to Use Flip PDF Plus Pro<\/h4>\n\n\n\n

Flip PDF Plus Pro je n\u00e1stroj pro vytv\u00e1\u0159en\u00ed vizu\u00e1ln\u00edho obsahu, kter\u00fd pom\u00e1h\u00e1 vytv\u00e1\u0159et \u017eiv\u00e9 flipbooky, kter\u00e9 lze vlo\u017eit na v\u00e1\u0161 web. Va\u0161e flipbooky mohou b\u00fdt hostov\u00e1ny na va\u0161em serveru nebo na FlipBuilder. Zde jsou n\u011bkter\u00e9 z funkc\u00ed Flip PDF Plus Pro:<\/p>\n\n\n\n

  1. U\u017eivatelsky p\u0159\u00edv\u011btiv\u00e9 rozhran\u00ed<\/strong>: Flip PDF Plus Pro m\u00e1 u\u017eivatelsky p\u0159\u00edv\u011btiv\u00e9 rozhran\u00ed, kter\u00e9 usnad\u0148uje pou\u017eit\u00ed i za\u010d\u00e1te\u010dn\u00edk\u016fm. Jeho vlastnosti jsou docela snadno pochopiteln\u00e9. <\/li>
  2. R\u016fzn\u00e9 \u0161ablony a motivy<\/strong>: Flip PDF Plus Pro nab\u00edz\u00ed \u0161irokou \u0161k\u00e1lu \u0161ablon a t\u00e9mat, ze kter\u00fdch si m\u016f\u017eete vybrat. M\u016f\u017eete je pou\u017e\u00edt ke zkr\u00e1\u0161len\u00ed va\u0161ich flipbook\u016f, aby ladily s barvami a stylem va\u0161\u00ed zna\u010dky.<\/li>
  3. Interaktivn\u00ed funkce<\/strong>: Flip PDF Plus Pro v\u00e1m umo\u017e\u0148uje p\u0159id\u00e1vat interaktivn\u00ed funkce do va\u0161ich flipbook\u016f, jako jsou videa, zvuk a odkazy. D\u00edky tomu jsou va\u0161e flipbooky pro va\u0161e publikum poutav\u011bj\u0161\u00ed a interaktivn\u011bj\u0161\u00ed.<\/li>
  4. V\u00edce zp\u016fsob\u016f publikov\u00e1n\u00ed<\/strong>: V\u00e1\u0161 flipbook vyroben\u00fd pomoc\u00ed Flip PDF Plus Pro lze publikovat offline v HTML. Nebo jej m\u016f\u017eete publikovat jako z\u00e1suvn\u00fd modul WordPress a vlo\u017eit jej do sv\u00fdch p\u0159\u00edsp\u011bvk\u016f. Podporuje tak\u00e9 online sd\u00edlen\u00ed, kter\u00e9 v\u00e1m umo\u017e\u0148uje sd\u00edlet va\u0161e knihy pomoc\u00ed jejich adres URL, abyste roz\u0161\u00ed\u0159ili okruh \u010dten\u00e1\u0159\u016f. <\/li>
  5. Analytics<\/strong>: Flip PDF Plus Pro poskytuje anal\u00fdzu, kter\u00e1 v\u00e1m umo\u017en\u00ed sledovat v\u00fdkon va\u0161ich flipbook\u016f. M\u016f\u017eete vid\u011bt, kolik lid\u00ed si prohl\u00e9dlo va\u0161e flipbooky, jak dlouho str\u00e1vili na ka\u017ed\u00e9 str\u00e1nce a dal\u0161\u00ed u\u017eite\u010dn\u00e9 metriky.<\/li><\/ol>\n\n\n\n
    \n\n\n\n
    \n
    St\u00e1hnout pro<\/strong> Windows<\/strong><\/a><\/div>\n\n\n\n
    St\u00e1hnout pro Mac<\/strong><\/a><\/div>\n<\/div>\n\n\n\n
    \n\n\n\n

    Chcete-li pou\u017e\u00edt Flip PDF Plus Pro, postupujte takto:<\/p>

    1. St\u00e1hn\u011bte a nainstalujte Flip PDF Plus Pro do po\u010d\u00edta\u010de.<\/strong>

      Zdarma ke sta\u017een\u00ed Flip PDF Plus Pro na webu FlipBuilder. Na v\u00fdb\u011br jsou verze Windows a Mac. Dol\u016f a nainstalujte jej pomoc\u00ed n\u011bkolika kliknut\u00ed.\"St\u00e1hn\u011bte<\/p> <\/li>

    2. Nahrajte sv\u00e9 st\u00e1vaj\u00edc\u00ed soubory PDF nebo obr\u00e1zky.<\/strong>

      Po spu\u0161t\u011bn\u00ed softwaru importujte nebo p\u0159et\u00e1hn\u011bte soubory PDF nebo obr\u00e1zky a po\u010dkejte na jejich p\u0159eveden\u00ed na flipbook. \"importovat<\/p> <\/li>

    3. Navrhn\u011bte si sv\u016fj flipbook rychle.<\/strong>

      Flip PDF Plus Pro v\u00e1m nab\u00edz\u00ed \u0159adu mo\u017enost\u00ed, jak zkr\u00e1\u0161lit va\u0161e flipbooky. Kliknut\u00edm pou\u017eijete design panelu n\u00e1stroj\u016f, kter\u00fd se v\u00e1m l\u00edb\u00ed, a pou\u017eijte p\u0159edem navr\u017een\u00fd motiv ke zm\u011bn\u011b pozad\u00ed, barev panelu n\u00e1stroj\u016f, barev vyskakovac\u00edch oken atd. Zde si m\u016f\u017eete sv\u016fj flipbook p\u0159izp\u016fsobit barv\u00e1m a stylu va\u0161\u00ed zna\u010dky. \"navrhujte<\/p> <\/li>

    4. P\u0159idejte interaktivn\u00ed obsah.<\/strong>

      V Flip PDF Plus Pro je multimedi\u00e1ln\u00ed editor. M\u016f\u017eete jej pou\u017e\u00edt k p\u0159epracov\u00e1n\u00ed a \u00faprav\u011b ka\u017ed\u00e9 str\u00e1nky va\u0161eho flipbooku. M\u016f\u017eete voln\u011b p\u0159id\u00e1vat videa, zvuk a hypertextov\u00e9 odkazy, abyste mohli sd\u011blit v\u00edce informac\u00ed a komunikovat se sv\u00fdmi \u010dten\u00e1\u0159i.\"n\u00e1stroj<\/p> <\/li>

    5. N\u00e1hled va\u0161eho flipbooku.<\/strong>

      Po dokon\u010den\u00ed v\u0161ech \u00faprav si m\u016f\u017eete zobrazit n\u00e1hled flipbooku, abyste se ujistili, \u017ee v\u0161e vypad\u00e1 na va\u0161em telefonu a po\u010d\u00edta\u010di dob\u0159e.\"tvorba<\/p> <\/li>

    6. Zve\u0159ejn\u011bte sv\u016fj flipbook nebo jej nahrajte online.<\/strong>

      Jakmile je obsah p\u0159ipraven, m\u016f\u017eete jej publikovat jako z\u00e1suvn\u00fd modul WordPress a vlo\u017eit jej na sv\u016fj web. T\u00edmto zp\u016fsobem m\u016f\u017eete na sv\u00fdch str\u00e1nk\u00e1ch nab\u00eddnout v\u00edce informac\u00ed. Umo\u017e\u0148uje v\u00e1m tak\u00e9 nahr\u00e1t flipbook online, abyste z\u00edskali v\u011bt\u0161\u00ed expozici sd\u00edlen\u00edm jeho adresy URL.\"Publikovat<\/p> <\/li><\/ol><\/div>\n\n\n\n

      Conclusion<\/h2>\n\n\n\n

      S tolika dostupn\u00fdmi n\u00e1stroji nen\u00ed vytv\u00e1\u0159en\u00ed vizu\u00e1ln\u00edho obsahu pro v\u00e1\u0161 web obt\u00ed\u017en\u00e9, pokud si vyberete ten spr\u00e1vn\u00fd. Flip PDF Plus Pro je vynikaj\u00edc\u00ed n\u00e1stroj pro vytv\u00e1\u0159en\u00ed interaktivn\u00edch flipbook\u016f, \u010dasopis\u016f a dal\u0161\u00edch digit\u00e1ln\u00edch publikac\u00ed a obohacov\u00e1n\u00ed va\u0161ich webov\u00fdch str\u00e1nek t\u00edm, \u017ee je m\u016f\u017eete prezentovat na sv\u00fdch webov\u00fdch str\u00e1nk\u00e1ch. Zkuste to je\u0161t\u011b dnes!<\/p>\n\n\n\n
      \n\n\n\n

      \n
      St\u00e1hnout pro<\/strong> Windows<\/strong><\/a><\/div>\n\n\n\n
      St\u00e1hnout pro Mac<\/strong><\/a><\/div>\n<\/div>\n\n\n\n
      ","protected":false},"excerpt":{"rendered":"

      Tvorba vizu\u00e1ln\u00edho obsahu je z\u00e1kladn\u00edm aspektem digit\u00e1ln\u00edho marketingu. Pom\u00e1h\u00e1 p\u0159il\u00e1kat a zaujmout n\u00e1v\u0161t\u011bvn\u00edky va\u0161ich webov\u00fdch str\u00e1nek, platforem soci\u00e1ln\u00edch m\u00e9di\u00ed a dal\u0161\u00edch online kan\u00e1l\u016f. Vytv\u00e1\u0159en\u00ed vizu\u00e1ln\u00edho obsahu v\u0161ak m\u016f\u017ee b\u00fdt n\u00e1kladn\u00e9, zejm\u00e9na pro mal\u00e9 firmy a startupy. Na\u0161t\u011bst\u00ed existuje n\u011bkolik n\u00e1stroj\u016f, kter\u00e9 v\u00e1m pomohou vytvo\u0159it ohromuj\u00edc\u00ed vizu\u00e1ln\u00ed obsah na [\u2026]<\/p>","protected":false},"author":11,"featured_media":3800,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,360,1,409],"tags":[],"class_list":["post-3811","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content","category-content-creation-software","category-digital-publishing","category-visual-content-creation"],"yoast_head":"\nHow to Create Visual Content for Your Site on a Budget (With Tools)? - FlipBuilder Blog<\/title>\n<meta name=\"description\" content=\"Whether you're a small business owner or an individual looking for visual content creation, here are some tips to help you get started.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.flipbuilder.com\/cs\/how-to-create-visual-content\/3811\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Create Visual Content for Your Site on a Budget (With Tools)? - FlipBuilder Blog\" \/>\n<meta property=\"og:description\" content=\"Whether you're a small business owner or an individual looking for visual content creation, here are some tips to help you get started.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.flipbuilder.com\/cs\/how-to-create-visual-content\/3811\/\" \/>\n<meta property=\"og:site_name\" content=\"FlipBuilder Blog\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-25T08:20:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-06T09:25:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2023\/04\/How-to-Create-Visual-Content-for-Your-Site-on-a-Budget-With-Tools.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"854\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Eva\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Eva\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.flipbuilder.com\/how-to-create-visual-content\/3811\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.flipbuilder.com\/how-to-create-visual-content\/3811\/\"},\"author\":{\"name\":\"Eva\",\"@id\":\"https:\/\/blog.flipbuilder.com\/tr\/#\/schema\/person\/1cbdda5d1e6dbdb7d319d5b12f94a79e\"},\"headline\":\"How to Create Visual Content for Your Site on a Budget (With Tools)?\",\"datePublished\":\"2023-04-25T08:20:27+00:00\",\"dateModified\":\"2023-06-06T09:25:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.flipbuilder.com\/how-to-create-visual-content\/3811\/\"},\"wordCount\":1031,\"publisher\":{\"@id\":\"https:\/\/blog.flipbuilder.com\/tr\/#organization\"},\"image\":{\"@id\":\"https:\/\/blog.flipbuilder.com\/how-to-create-visual-content\/3811\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2023\/04\/How-to-Create-Visual-Content-for-Your-Site-on-a-Budget-With-Tools.webp\",\"articleSection\":[\"Content\",\"content creation software\",\"Digital Publishing\",\"visual content creation\"],\"inLanguage\":\"cs\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.flipbuilder.com\/how-to-create-visual-content\/3811\/\",\"url\":\"https:\/\/blog.flipbuilder.com\/how-to-create-visual-content\/3811\/\",\"name\":\"How to Create Visual Content for Your Site on a Budget (With Tools)? 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