{"id":30,"date":"2012-12-13T23:08:04","date_gmt":"2012-12-13T23:08:04","guid":{"rendered":"https:\/\/blog.flipbuilder.com\/?p=30"},"modified":"2022-07-25T01:31:04","modified_gmt":"2022-07-25T01:31:04","slug":"business-ebook-best-practices-not-the-easiest-thing-to-uncover","status":"publish","type":"post","link":"https:\/\/blog.flipbuilder.com\/cs\/business-ebook-best-practices-not-the-easiest-thing-to-uncover\/30\/","title":{"rendered":"Osv\u011bd\u010den\u00e9 postupy pro elektronickou knihu pro podnik\u00e1n\u00ed, kter\u00e9 nen\u00ed nejjednodu\u0161\u0161\u00ed odhalit"},"content":{"rendered":"

Kdy\u017e zad\u00e1te vyhled\u00e1v\u00e1n\u00ed na Googlu, z\u00edsk\u00e1te n\u011bkolik z\u00e1kladn\u00edch tip\u016f na dobr\u00e9 v\u011bci, kter\u00e9 by m\u011bl zn\u00e1t ka\u017ed\u00fd spisovatel. Nejlep\u0161\u00ed \u010dl\u00e1nky na toto t\u00e9ma nazna\u010duj\u00ed, \u017ee si vyberete poutav\u00e9 t\u00e9ma (duh), p\u00ed\u0161ete jasn\u011b (opravdu?) a \u017ee se ujist\u011bte, \u017ee zaujmete sv\u00e9 \u010dten\u00e1\u0159e (ok!). I kdy\u017e je to v\u0161echno dobr\u00e9, ne-li sna\u017eiv\u011b z\u0159ejm\u00e1 rada pro ka\u017ed\u00e9ho \u010dten\u00e1\u0159e, nepokr\u00fdv\u00e1 ve skute\u010dnosti t\u0159i z\u00e1kladn\u00ed principy toho, pro\u010d lid\u00e9 v\u016fbec publikuj\u00ed e-knihu.<\/p>\n

    \n
  1. Zvy\u0161te dosah.<\/li>\n
  2. Zlep\u0161it zna\u010dku.<\/li>\n
  3. Podporujte nov\u00e9 obchody.<\/li>\n<\/ol>\n

    Nyn\u00ed mi dovolte, abych byl jasn\u00fd. Podle m\u00e9ho n\u00e1zoru, a ano, je to pouze m\u016fj n\u00e1zor, e-kniha nen\u00ed digit\u00e1ln\u00ed verz\u00ed ti\u0161t\u011bn\u00e9ho svazku. E-kniha nen\u00ed d\u016fvod, pro\u010d pou\u017e\u00edv\u00e1me na\u0161e Kindles, i kdy\u017e je to \u0161ikovn\u00fd zp\u016fsob, jak si je prohl\u00e9dnout. Ne, e-kniha ve sv\u00e9 p\u016fvodn\u00ed podob\u011b je bezplatn\u00fd nebo t\u00e9m\u011b\u0159 bezplatn\u00fd pr\u016fvodce, kter\u00fd pom\u00e1h\u00e1 n\u011bkomu nau\u010dit se z\u00e1klady \u00fakolu\/projektu nebo z\u00edskat p\u0159edstavu o nov\u00e9m zp\u016fsobu my\u0161len\u00ed. M\u016f\u017ee se to zd\u00e1t jako \u00fazk\u00fd my\u0161lenkov\u00fd proces, ale pokud se skute\u010dn\u011b sna\u017e\u00edte poskytnout hodnotn\u00fd obsah sv\u00fdm potenci\u00e1ln\u00edm \u201ez\u00e1kazn\u00edk\u016fm\u201c \u010dten\u00e1\u0159\u016fm, d\u011bl\u00e1te jedno nebo druh\u00e9, pokud ne oboj\u00ed.<\/p>\n

    Tak\u017ee te\u010f, kdy\u017e jsem si st\u011b\u017eoval na to, jak ostatn\u00ed, tedy prvn\u00ed dv\u011b str\u00e1nky v\u00fdsledk\u016f Google, \u201ep\u0159istoupili ke koncept\u016fm sd\u00edlen\u00ed osv\u011bd\u010den\u00fdch postup\u016f, mi dovoluj\u00ed hodit svou radu do ringu. Podle m\u00e9ho n\u00e1zoru existuj\u00ed \u010dty\u0159i v\u011bci, kter\u00e9 skv\u011bl\u00fd eBook zvl\u00e1dne. Pokud se v\u00e1m poda\u0159\u00ed splnit tyto body, budete velmi zanepr\u00e1zdn\u011bni po\u017eadavky na va\u0161e slu\u017eby.<\/p>\n

      \n
    1. ?Materie \u2013 V\u00e1\u0161 eBook mus\u00ed z\u00e1le\u017eet na ostatn\u00edch. Pokud p\u0159\u00edli\u0161 dop\u0159edu p\u0159em\u00fd\u0161l\u00edte nebo opakujete znalosti druh\u00fdch, zjist\u00edte, \u017ee st\u00edr\u00e1te virtu\u00e1ln\u00ed prach na sv\u00e9 nep\u0159\u00edli\u0161 sta\u017een\u00e9 \u00fasil\u00ed. Pokud nem\u00e1te n\u011bco nov\u00e9ho, co byste mohli sd\u00edlet se sv\u011btem, nechte psan\u00ed na to, kdy to ud\u011bl\u00e1te. Pokud tak u\u010din\u00edte, pak se ujist\u011bte, \u017ee jej sd\u00edl\u00edte zp\u016fsobem, kter\u00fd je p\u0159\u00edstupn\u00fd a snadno straviteln\u00fd. Ulo\u017ete si skute\u010dn\u011b p\u016fsobiv\u00e9 my\u0161lenky pro svou t\u0159\u00eddu pro pokro\u010dil\u00e9 a v \u00favodu ke sv\u00fdm n\u00e1pad\u016fm namalujte obr\u00e1zek, d\u00edky kter\u00e9mu budou cht\u00edt v\u00edc. Pamatujte, \u017ee za tyto pokro\u010dil\u00e9 kurzy m\u016f\u017eete \u00fa\u010dtovat poplatky.<\/li>\n
    2. Jasnost \u2013 Te\u010f u\u017e v\u00edm, \u017ee d\u0159\u00edve \u0159e\u010deno, dob\u0159e \u0161k\u00e1dlen, \u017ee psan\u00ed jasn\u011b je samoz\u0159ejmost\u00ed. Clarity nep\u00ed\u0161e jasn\u011b, ale p\u0159ed\u00e1v\u00e1 va\u0161i zpr\u00e1vu zp\u016fsobem, kter\u00fd usnad\u0148uje tr\u00e1ven\u00ed va\u0161eho nov\u00e9ho konceptu. Jde o to postavit \u017eeb\u0159\u00edk od sv\u00fdch znalost\u00ed ke sv\u00fdm \u010dten\u00e1\u0159\u016fm a pomoci jim p\u0159ekonat propast jejich nev\u011bdomosti.<\/li>\n
    3. Na\u010dasov\u00e1n\u00ed \u2013 sou\u010d\u00e1st\u00ed rezonance s publikem je v\u011bd\u011bt, kdy je zapojit. Na\u010dasov\u00e1n\u00ed se t\u00fdk\u00e1 n\u011bkolika v\u011bc\u00ed; datum vyd\u00e1n\u00ed va\u0161\u00ed elektronick\u00e9 knihy, zp\u016fsob, jak\u00fdm ji propagujete, a p\u0159edev\u0161\u00edm na\u010dasov\u00e1n\u00ed t\u00e9mat, kter\u00e1 p\u0159edstavujete. Opravdu se sna\u017ete hr\u00e1t roli zam\u00fd\u0161len\u00e9ho \u010dten\u00e1\u0159e, kdy\u017e o t\u011bchto v\u011bcech p\u0159em\u00fd\u0161l\u00edte. Nevyd\u00e1vejte d\u00edlo, kdy\u017e jsou p\u0159\u00edli\u0161 zanepr\u00e1zdn\u011bni nebo se soust\u0159ed\u00ed na jin\u00e9 z\u00e1le\u017eitosti.<\/li>\n
    4. Styl \u2013 Lid\u00e9 jsou p\u0159itahov\u00e1ni v\u011bcmi, kter\u00e9 oslovuj\u00ed jejich smysly. Dob\u0159e napsan\u00e1 kniha se m\u016f\u017ee ztratit v oby\u010dejn\u00e9m b\u00edl\u00e9m kab\u00e1tku, stejn\u011b jako p\u0159\u00edli\u0161 mnoho obl\u00e9k\u00e1n\u00ed. Dbejte na to, aby byla va\u0161e eKniha vizu\u00e1ln\u011b p\u0159ita\u017eliv\u00e1 a lid\u00e9 si ji nejprve p\u0159e\u010dtou a pot\u00e9 doporu\u010d\u00ed.<\/li>\n<\/ol>\n

      ?<\/p>\n

      Tak to je ono. Pokud se v\u00e1m poda\u0159\u00ed odp\u00e1lit v\u0161echny \u010dty\u0159i tyto p\u00edsty, v\u00e1\u0161 eBook se stane v\u00edtan\u00fdm n\u00e1strojem ve va\u0161\u00ed sad\u011b pro vyhled\u00e1v\u00e1n\u00ed a p\u011bstov\u00e1n\u00ed olova. T\u011b\u0161\u00edme se, \u017ee v\u00e1m pom\u016f\u017eeme se stylovou \u010d\u00e1st\u00ed a \u010d\u00edmkoli dal\u0161\u00edm, co v\u00e1m m\u016f\u017ee pomoci z\u00edskat \u00fasp\u011bch.<\/p>\n\n\n\n

      \n
      \n
      \n
      \n
      \n
      St\u00e1hnout pro Windows<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n
      \n
      \n
      St\u00e1hnout pro OS Mac<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

      Kdy\u017e zad\u00e1te vyhled\u00e1v\u00e1n\u00ed na Googlu, z\u00edsk\u00e1te n\u011bkolik z\u00e1kladn\u00edch tip\u016f na dobr\u00e9 v\u011bci, kter\u00e9 by m\u011bl zn\u00e1t ka\u017ed\u00fd spisovatel. Nejlep\u0161\u00ed \u010dl\u00e1nky na toto t\u00e9ma nazna\u010duj\u00ed, \u017ee si vyberete poutav\u00e9 t\u00e9ma (duh), p\u00ed\u0161ete jasn\u011b (opravdu?) a \u017ee se ujist\u011bte, \u017ee zaujmete sv\u00e9 \u010dten\u00e1\u0159e (ok!). I kdy\u017e je to v\u0161echno dobr\u00e9, ne-li sna\u017eiv\u011b z\u0159ejm\u00e1 rada [\u2026]<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,7],"tags":[],"class_list":["post-30","post","type-post","status-publish","format-standard","hentry","category-ebooks","category-marketing"],"yoast_head":"\nBusiness eBook best practices, not the easiest thing to uncover - FlipBuilder Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.flipbuilder.com\/cs\/business-ebook-best-practices-not-the-easiest-thing-to-uncover\/30\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Business eBook best practices, not the easiest thing to uncover - FlipBuilder Blog\" \/>\n<meta property=\"og:description\" content=\"When you do a Google search, you get some basic tips on well things that any writer should know. 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