{"id":252,"date":"2019-06-06T13:00:00","date_gmt":"2019-06-06T13:00:00","guid":{"rendered":"https:\/\/blog.flipbuilder.com\/?p=252"},"modified":"2025-06-16T01:34:58","modified_gmt":"2025-06-16T01:34:58","slug":"using-time-relevant-holiday-content-in-your-e-catalog","status":"publish","type":"post","link":"https:\/\/blog.flipbuilder.com\/cs\/using-time-relevant-holiday-content-in-your-e-catalog\/252\/","title":{"rendered":"Pou\u017eit\u00ed \u010dasov\u011b relevantn\u00edho obsahu dovolen\u00e9 ve va\u0161em e-katalogu"},"content":{"rendered":"

Podle zpr\u00e1vy (4 hlavn\u00ed trendy digit\u00e1ln\u00edho marketingu pro rok 2013<\/a>), 4 nejv\u00fdznamn\u011bj\u0161\u00ed trendy digit\u00e1ln\u00edho marketingu pro rok 2013 jsou mobiln\u00ed marketing, soci\u00e1ln\u00ed m\u00e9dia, obsahov\u00fd marketing a hodnocen\u00ed autor\u016f. Nen\u00ed divu, \u017ee obsahov\u00fd marketing je ozna\u010den za nejv\u00fdznamn\u011bj\u0161\u00ed. Pokud se chcete odli\u0161it od ostatn\u00edch, je velmi d\u016fle\u017eit\u00e9 zam\u011b\u0159it se na sv\u016fj obsah.<\/p>\n

\"4430_hezke-pr\u00e1zdniny\"<\/a><\/p>\n

Digit\u00e1ln\u00ed market\u00e9\u0159i ji\u017e dlouhou dobu propaguj\u00ed sv\u00e9 zna\u010dky a produkty pomoc\u00ed otev\u0159en\u00e9ho prodejn\u00edho h\u0159i\u0161t\u011b. Pro velk\u00e9 spole\u010dnosti to m\u016f\u017ee b\u00fdt efektivn\u00ed zp\u016fsob, proto\u017ee jsou dob\u0159e zn\u00e1m\u00e9, lid\u00e9 dokonce tou\u017e\u00ed po jejich nov\u00fdch produktech. Drobn\u00ed podnikatel\u00e9 to v\u0161ak takto p\u0159elo\u017e\u00ed jen st\u011b\u017e\u00ed. Na\u0161t\u011bst\u00ed to nen\u00ed jedin\u00fd zp\u016fsob, jak se setkat s \u00fasp\u011bchem. Skv\u011bl\u00e9 mozky, jako jste vy, spojuj\u00ed sv\u00e9 zna\u010dky s nesmrteln\u00fdm t\u00e9matem: Pr\u00e1zdniny. Sv\u00e1tky jsou v\u0161eobecn\u011b zn\u00e1m\u00e9 a oslavovan\u00e9, a kdy\u017e se tyto sv\u00e1tky p\u0159ibl\u00ed\u017e\u00ed, stanou se t\u00e9matem z\u00e1jmu. Marketing s dob\u0159e navr\u017een\u00fdm e-katalogem s vyu\u017eit\u00edm \u010dasov\u011b relevantn\u00edho obsahu dovolen\u00e9 m\u016f\u017ee maximalizovat va\u0161e \u00fasil\u00ed oslovit v\u011bt\u0161\u00ed publikum a zv\u00fd\u0161it v\u00e1\u0161 prodej.<\/p>\n

Jak m\u016f\u017eete navrhnout \u00fa\u017easn\u00fd a atraktivn\u00ed e-katalog s efektivn\u00edm a n\u00e1padn\u00fdm obsahem? Zde je n\u011bkolik tip\u016f, kter\u00e9 v\u00e1m s t\u00edm pomohou:<\/p>\n

1. Spojte sv\u00e9 produkty se sv\u00e1tky<\/p>\n

Pro\u010d lid\u00e9 kupuj\u00ed va\u0161e produkty? Mus\u00edte je p\u0159esv\u011bd\u010dit. Nesoust\u0159e\u010fte se pouze na prezentaci sv\u00fdch produkt\u016f, nap\u0159\u00edklad na to, jak skv\u011bl\u00e9 jsou va\u0161e produkty nebo jak\u00e9 funkce obsahuj\u00ed. M\u00edsto toho, kdy\u017e jim uk\u00e1\u017eete, co mohou t\u011b\u017eit z va\u0161ich produkt\u016f, z\u00edsk\u00e1te dvojn\u00e1sobn\u00fd v\u00fdsledek s polovi\u010dn\u00edm \u00fasil\u00edm. \u0158ekn\u011bte jim nap\u0159\u00edklad, \u017ee v\u00e1\u0161 produkt je dobrou volbou jako d\u00e1rek ke Dni matek. Lid\u00e9 budou p\u0159esm\u011brov\u00e1ni na v\u00e1\u0161 katalog, i kdy\u017e v\u00e1\u0161 produkt nikdy nevyhled\u00e1vaj\u00ed, ale prezentuj\u00ed se ke Dni matek na Googlu.<\/p>\n

2. Napl\u0148te to slavnostn\u00ed atmosf\u00e9rou<\/p>\n

\"Vesel\u00e9<\/a><\/p>\n

P\u0159id\u00e1n\u00edm doporu\u010den\u00fdch sv\u00e1te\u010dn\u00edch materi\u00e1l\u016f do va\u0161eho e-katalogu m\u016f\u017eete pos\u00edlit atmosf\u00e9ru dovolen\u00e9 a poskytnout va\u0161im \u010dten\u00e1\u0159\u016fm sv\u011b\u017e\u00ed a h\u0159ejiv\u00fd z\u00e1\u017eitek. Do katalogu m\u016f\u017eete vlo\u017eit video, audio, flash nebo obr\u00e1zek. P\u0159edstavte si, \u017ee jakmile va\u0161i \u010dten\u00e1\u0159i otev\u0159ou v\u00e1\u0161 katalog, mohou poslouchat \u201eJingle Bell\u201c. P\u0159edstavte si, jak se c\u00edt\u00ed, kdy\u017e vid\u00ed sn\u011bhov\u00e9 vlo\u010dky plovouc\u00ed ve va\u0161em katalogu. To jim p\u0159ipom\u00edn\u00e1 bl\u00ed\u017e\u00edc\u00ed se V\u00e1noce.<\/p>\n

3. Poskytn\u011bte sv\u00fdm \u010dten\u00e1\u0159\u016fm slevu<\/p>\n

Pr\u00e1zdniny jsou skv\u011bl\u00fdm \u010dasem pro propagaci. Nab\u00eddka slevy v\u00e1m m\u016f\u017ee pomoci vzbudit pozornost va\u0161eho publika, kter\u00e9 bude pravd\u011bpodobn\u011b va\u0161imi spot\u0159ebiteli. P\u0159i navrhov\u00e1n\u00ed katalogu p\u0159idejte odkazy na sv\u00e9 webov\u00e9 str\u00e1nky, aby se va\u0161i \u010dten\u00e1\u0159i snadno dostali ke zlevn\u011bn\u00fdm polo\u017ek\u00e1m. A ujist\u011bte se, \u017ee jste aktualizovali sv\u016fj web o pr\u00e1zdninov\u00e9 prvky. Krom\u011b toho m\u016f\u017eete nastavit tisknutelnou \u010d\u00e1st, kterou lze vytisknout jako kup\u00f3n.<\/p>\n

Pokud v\u00e1s zaj\u00edm\u00e1, jak vytvo\u0159it vizu\u00e1ln\u011b ohromuj\u00edc\u00ed a interaktivn\u00ed elektronick\u00fd katalog bez profesion\u00e1ln\u00edch grafick\u00fdch dovednost\u00ed, FlipHTML5<\/a> je u\u017eivatelsky p\u0159\u00edv\u011btiv\u00fd n\u00e1stroj, kter\u00fd v\u00e1m pom\u016f\u017ee za\u010d\u00edt. Nab\u00edz\u00ed \u0161irokou \u0161k\u00e1lu \u0161ablony katalog\u016f<\/a>, co\u017e usnad\u0148uje vytv\u00e1\u0159en\u00ed poutav\u00fdch elektronick\u00fdch katalog\u016f. FlipHTML5 Excel do katalogu<\/a> umo\u017e\u0148uje snadno p\u0159ev\u00e9st soubory Excel nebo CSV do interaktivn\u00edch form\u00e1t\u016f <\/span>online katalogy<\/span><\/a>D\u00edky vestav\u011bn\u00e9 multimedi\u00e1ln\u00ed podpo\u0159e m\u016f\u017eete sv\u016fj katalog obohatit p\u0159id\u00e1n\u00edm zvuku, videa, animac\u00ed a odkaz\u016f. Nav\u00edc m\u016f\u017eete tak\u00e9 pou\u017e\u00edt FlipHTML5. <\/span>Tv\u016frce katalog\u016f s um\u011blou inteligenc\u00ed<\/span><\/a> pro zefektivn\u011bn\u00ed tvorby katalogu. Jednodu\u0161e zadejte pokyny a n\u00e1stroj s um\u011blou inteligenc\u00ed automaticky vygeneruje dob\u0159e navr\u017een\u00e9 katalogy b\u011bhem n\u011bkolika minut.<\/span><\/p>\n

\u0160\u00edlenstv\u00ed ke Dni matek pr\u00e1v\u011b pominulo, ale Den otc\u016f se bl\u00ed\u017e\u00ed. Jak\u00fd m\u00e1te pl\u00e1n na nadch\u00e1zej\u00edc\u00ed pr\u00e1zdniny?<\/p>","protected":false},"excerpt":{"rendered":"

Podle zpr\u00e1vy (Top 4 Digital Marketing Trends for 2013) jsou 4 nejv\u00fdznamn\u011bj\u0161\u00edmi trendy digit\u00e1ln\u00edho marketingu pro rok 2013 mobiln\u00ed marketing, soci\u00e1ln\u00ed m\u00e9dia, obsahov\u00fd marketing a autorsk\u00e9 hodnocen\u00ed. Nen\u00ed divu, \u017ee obsahov\u00fd marketing je ozna\u010den za nejv\u00fdznamn\u011bj\u0161\u00ed. Pokud se chcete odli\u0161it od ostatn\u00edch, je velmi d\u016fle\u017eit\u00e9 [\u2026]<\/p>","protected":false},"author":4,"featured_media":9723,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,6,19,7,14],"tags":[],"class_list":["post-252","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content","category-ebooks","category-flipbooks","category-marketing","category-website-marketing"],"yoast_head":"\nUsing time relevant holiday content in your e-Catalog - FlipBuilder Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.flipbuilder.com\/cs\/using-time-relevant-holiday-content-in-your-e-catalog\/252\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Using time relevant holiday content in your e-Catalog - FlipBuilder Blog\" \/>\n<meta property=\"og:description\" content=\"According to a report (Top 4 Digital Marketing Trends for 2013), the top 4 digital marketing trends for 2013 are mobile marketing, social media, content marketing, and author rank. Not surprisingly, content marketing is marked as the most significant one. 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