{"id":228,"date":"2013-05-22T21:00:16","date_gmt":"2013-05-22T21:00:16","guid":{"rendered":"https:\/\/blog.flipbuilder.com\/?p=228"},"modified":"2018-10-29T06:24:50","modified_gmt":"2018-10-29T06:24:50","slug":"using-youtube-to-drive-traffic-to-your-website","status":"publish","type":"post","link":"https:\/\/blog.flipbuilder.com\/cs\/using-youtube-to-drive-traffic-to-your-website\/228\/","title":{"rendered":"Pou\u017eit\u00ed YouTube ke zv\u00fd\u0161en\u00ed n\u00e1v\u0161t\u011bvnosti va\u0161ich webov\u00fdch str\u00e1nek"},"content":{"rendered":"

\u0158\u00edk\u00e1 se, \u017ee obr\u00e1zek vyd\u00e1 za tis\u00edc slov, tak\u017ee si p\u0159edstavte p\u0159\u00edb\u011bh, kter\u00fd video vypr\u00e1v\u00ed? M\u00edsto fragmentu, osamocen\u00e9ho v\u00fdseku \u017eivota, p\u0159edstavuje video cel\u00fd p\u0159\u00edb\u011bh. Pokud jde o marketing, videa p\u0159edstavuj\u00ed \u00fa\u010dinn\u00fd zp\u016fsob, jak intuitivn\u011b a \u017eiv\u011b zobrazovat va\u0161e produkty.<\/p>\n

Glob\u00e1ln\u00ed p\u0159ijet\u00ed YouTube a jeho p\u0159esun z roztomil\u00fdch ko\u010dek do obchodn\u00edho sv\u011bta d\u00e1v\u00e1 spole\u010dnostem mo\u017enost snadno pou\u017e\u00edvat videa ke zna\u010dkov\u00e1n\u00ed sv\u00e9ho podnik\u00e1n\u00ed a propagaci produkt\u016f. YouTube je druh\u00fd nejnav\u0161t\u011bvovan\u011bj\u0161\u00ed web na sv\u011bt\u011b; to je glob\u00e1ln\u00ed publikum, kter\u00e9 m\u016f\u017eete oslovit efektivn\u011b a efektivn\u011b. Na rozd\u00edl od online inzerce, kter\u00e1 m\u016f\u017ee b\u00fdt drah\u00e1, je YouTube neuv\u011b\u0159iteln\u011b levn\u00fd zp\u016fsob, jak propagovat va\u0161e n\u00e1pady, proto\u017ee v\u00e1m umo\u017e\u0148uje nahr\u00e1vat neomezen\u011b videa zdarma. Dostat sv\u00e9 reklamy p\u0159ed ve\u0159ejnost v\u00e1s nestoj\u00ed nic, jen trochu \u010dasu.<\/p>\n

Jak ale m\u016f\u017eete pln\u011b vyu\u017e\u00edt tuto v\u00fdkonnou a p\u0159itom bezplatnou platformu?\"flip_builder_blog_youtube\"<\/a><\/p>\n

Jak m\u016f\u017ee YouTube zv\u00fd\u0161it n\u00e1v\u0161t\u011bvnost va\u0161eho webu?<\/p>\n

Zde je n\u011bkolik tip\u016f, kter\u00e9 v\u00e1m pomohou zv\u00fd\u0161it n\u00e1v\u0161t\u011bvnost va\u0161eho webu pomoc\u00ed YouTube:<\/p>\n

    \n
  1. Vytv\u00e1\u0159ejte vysoce kvalitn\u00ed video<\/li>\n<\/ol>\n

    Vysok\u00e1 kvalita neznamen\u00e1 v\u017edy vysok\u00e9 rozli\u0161en\u00ed, ale t\u00fdk\u00e1 se tak\u00e9 kvality va\u0161eho obsahu. Mus\u00edte m\u00edt jasnou p\u0159edstavu o tom, co budete publiku prezentovat a jak to prezentovat. Jen se ujist\u011bte, \u017ee va\u0161e videa jsou sv\u011b\u017e\u00ed, atraktivn\u00ed a zaj\u00edmav\u00e1. Efektivn\u00ed nat\u00e1\u010den\u00ed videa m\u00e1 n\u011bkolik f\u00e1z\u00ed, a pokud je n\u00e1sleduje, vedou k lep\u0161\u00edmu obsahu.<\/p>\n

      \n
    • * Napi\u0161te co nejv\u00edce sc\u00e9n\u00e1\u0159 a sc\u00e9n\u00e1\u0159.<\/li>\n
    • *Nahrajte si video n\u011bkolikr\u00e1t pro procvi\u010den\u00ed.<\/li>\n
    • *Zaznamenejte kone\u010dn\u00fd hrub\u00fd \u0159ez.<\/li>\n
    • *Upravte video, nejprve se zam\u011b\u0159te na vizu\u00e1ln\u00ed prvky a pot\u00e9 v p\u0159\u00edpad\u011b pot\u0159eby vlo\u017ete animace, hlasov\u00fd dabing nebo hudbu na pozad\u00ed.<\/li>\n
    • *V\u017edy p\u0159idejte svou zna\u010dku s odkazem na webovou str\u00e1nku a vodoznakem a tak d\u00e1le.<\/li>\n
    • *Po \u00faprav\u011b byste m\u011bli m\u00edt video na v\u00fdstupu ve form\u00e1tu HD (1280\u00d7720), kter\u00fd se perfektn\u011b zobraz\u00ed na YouTube.<\/li>\n<\/ul>\n

       <\/p>\n

      2. ?Vytvo\u0159te si \u00fa\u010det YouTube pro svou firmu nam\u00edsto pou\u017eit\u00ed osobn\u00edho \u00fa\u010dtu<\/p>\n

      P\u0159i pou\u017e\u00edv\u00e1n\u00ed YouTube byste m\u011bli m\u00edt na pam\u011bti, \u017ee v\u00e1\u0161 \u00fa\u010det p\u0159edstavuje va\u0161i firmu, nikoli v\u00e1s, a v\u0161e, co zve\u0159ejn\u00edte, m\u00e1 dopad na va\u0161i firmu. Toto je ofici\u00e1ln\u00ed platforma va\u0161\u00ed spole\u010dnosti, tak\u017ee ji ud\u011blejte ofici\u00e1ln\u00ed: Pou\u017eijte n\u00e1zev va\u0161\u00ed spole\u010dnosti! Pamatujte, \u017ee n\u00e1zev \u00fa\u010dtu m\u016f\u017eete zm\u011bnit pouze jednou. Krom\u011b toho byste m\u011bli vyplnit co nejv\u011bt\u0161\u00ed \u010d\u00e1st sv\u00e9ho firemn\u00edho profilu, v\u010detn\u011b profilu, obr\u00e1zku a grafiky kan\u00e1lu. D\u00edky tomu v\u00e1s u\u017eivatel\u00e9 na YouTube najdou.<\/p>\n

      3. Definujte kategorie a seznamy vide\u00ed pro videa<\/p>\n

      Je dobr\u00e9 rozd\u011blit videa do r\u016fzn\u00fdch kategori\u00ed podle obsahu va\u0161ich vide\u00ed, zvl\u00e1\u0161t\u011b kdy\u017e m\u00e1te hodn\u011b vide\u00ed. Pokud sv\u00e1 videa um\u00edst\u00edte do r\u016fzn\u00fdch seznam\u016f vide\u00ed, umo\u017en\u00edte sv\u00fdm n\u00e1v\u0161t\u011bvn\u00edk\u016fm proch\u00e1zen\u00ed vide\u00ed snadn\u011bji. To pom\u00e1h\u00e1 zlep\u0161it z\u00e1\u017eitek a zv\u00fd\u0161it p\u0159\u00edle\u017eitost p\u0159iv\u00e9st n\u00e1v\u0161t\u011bvn\u00edky zp\u011bt.<\/p>\n

      4. Bu\u010fte aktivn\u00ed na YouTube<\/p>\n

      Soci\u00e1ln\u00ed m\u00e9dia vy\u017eaduj\u00ed \u00fasil\u00ed a pro YouTube neexistuje \u017e\u00e1dn\u00e1 v\u00fdjimka. Je moudr\u00e9 udr\u017eovat sv\u016fj \u00fa\u010det YouTube aktualizovan\u00fd, aby va\u0161i n\u00e1v\u0161t\u011bvn\u00edci byli neust\u00e1le informov\u00e1ni o nov\u00e9m obsahu, jinak na v\u00e1s ve videu pln\u00e9m mo\u017enost\u00ed zapomenou. Nahr\u00e1vejte sv\u00e1 videa na YouTube pravideln\u011b, nap\u0159\u00edklad jednou t\u00fddn\u011b. A pokud nem\u00e1te videa ke sd\u00edlen\u00ed, st\u00e1le m\u00e1te dal\u0161\u00ed zp\u016fsoby, jak z\u016fstat na YouTube aktivn\u00ed: p\u0159ihl\u00e1sit se k odb\u011bru vide\u00ed z jin\u00fdch kan\u00e1l\u016f; sledujte, komentujte a sd\u00edlejte jejich videa.<\/p>\n

      5. ?Optimalizujte pro sv\u00e9 video<\/p>\n

      Po dokon\u010den\u00ed nahr\u00e1v\u00e1n\u00ed videa m\u016f\u017eete usnadnit p\u0159\u00edstup k videu. Nastavte z\u00e1kladn\u00ed informace, jako je n\u00e1zev, popis a tagy pro video; d\u00edky tomu je vyhled\u00e1v\u00e1n\u00ed vide\u00ed p\u0159\u00e1telsk\u00e9. P\u0159idejte odkaz na sv\u016fj web do pole s popisem, abyste nasm\u011brovali provoz na sv\u016fj web. A co v\u00edc, sv\u016fj \u00fa\u010det YouTube m\u016f\u017eete propojit s dal\u0161\u00edmi soci\u00e1ln\u00edmi s\u00edt\u011bmi, jako je Facebook a Twitter. Tato multiplatformn\u00ed marketingov\u00e1 strategie pom\u00e1h\u00e1 oslovit v\u011bt\u0161\u00ed publikum a zv\u00fd\u0161it n\u00e1v\u0161t\u011bvnost va\u0161eho webu.<\/p>\n

      Nakonec nezapome\u0148te sv\u00e1 videa propagovat v\u0161ude. Va\u0161e webov\u00e9 str\u00e1nky, va\u0161e soci\u00e1ln\u00ed \u00fa\u010dty a na YouTube pravideln\u011b. Ne ka\u017ed\u00fd si toho v\u0161imne, kdy\u017e poprv\u00e9 zve\u0159ejn\u00edte p\u0159\u00edsp\u011bvek, a sta\u010d\u00ed jen jedna vlivn\u00e1 osoba, kter\u00e1 va\u0161e video sd\u00edl\u00ed, abyste z\u00edskali z\u00e1plavu n\u00e1v\u0161t\u011bvnosti. Vydr\u017ete a d\u0159\u00edve nebo pozd\u011bji z v\u00e1s bude oby\u010dejn\u00fd Rob Reiner.<\/p>\n

       <\/p>\n

       <\/p>","protected":false},"excerpt":{"rendered":"

      \u0158\u00edk\u00e1 se, \u017ee obr\u00e1zek vyd\u00e1 za tis\u00edc slov, tak\u017ee si p\u0159edstavte p\u0159\u00edb\u011bh, kter\u00fd video vypr\u00e1v\u00ed? M\u00edsto fragmentu, osamocen\u00e9ho v\u00fdseku \u017eivota, p\u0159edstavuje video cel\u00fd p\u0159\u00edb\u011bh. Pokud jde o marketing, videa p\u0159edstavuj\u00ed \u00fa\u010dinn\u00fd zp\u016fsob, jak intuitivn\u011b a \u017eiv\u011b zobrazovat va\u0161e produkty. Glob\u00e1ln\u00ed p\u0159ijet\u00ed [\u2026]<\/p>","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,8,15,14],"tags":[],"class_list":["post-228","post","type-post","status-publish","format-standard","hentry","category-marketing","category-social-media","category-video","category-website-marketing"],"yoast_head":"\nUsing YouTube to drive traffic to your website - FlipBuilder Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.flipbuilder.com\/cs\/using-youtube-to-drive-traffic-to-your-website\/228\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Using YouTube to drive traffic to your website - FlipBuilder Blog\" \/>\n<meta property=\"og:description\" content=\"They say an image is worth a thousand words, so just imagine the story a video tells? Instead of a fragment, a solitary slice of life, a video presents the whole story. When it comes to marketing, videos are a powerful way to display your products in an intuitive and lively way. The global acceptance […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.flipbuilder.com\/cs\/using-youtube-to-drive-traffic-to-your-website\/228\/\" \/>\n<meta property=\"og:site_name\" content=\"FlipBuilder Blog\" \/>\n<meta property=\"article:published_time\" content=\"2013-05-22T21:00:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-10-29T06:24:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2013\/05\/flip_builder_blog_youtube-300x156.jpg\" \/>\n<meta name=\"author\" content=\"Jake Tse\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Glennkan\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jake Tse\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.flipbuilder.com\/using-youtube-to-drive-traffic-to-your-website\/228\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.flipbuilder.com\/using-youtube-to-drive-traffic-to-your-website\/228\/\"},\"author\":{\"name\":\"Jake Tse\",\"@id\":\"https:\/\/blog.flipbuilder.com\/tr\/#\/schema\/person\/9684ad0a7d651c318a8052199ad64514\"},\"headline\":\"Using YouTube to drive traffic to your website\",\"datePublished\":\"2013-05-22T21:00:16+00:00\",\"dateModified\":\"2018-10-29T06:24:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.flipbuilder.com\/using-youtube-to-drive-traffic-to-your-website\/228\/\"},\"wordCount\":728,\"publisher\":{\"@id\":\"https:\/\/blog.flipbuilder.com\/tr\/#organization\"},\"image\":{\"@id\":\"https:\/\/blog.flipbuilder.com\/using-youtube-to-drive-traffic-to-your-website\/228\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2013\/05\/flip_builder_blog_youtube-300x156.jpg\",\"articleSection\":[\"Marketing\",\"Social MEdia\",\"Video\",\"Website marketing\"],\"inLanguage\":\"cs\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.flipbuilder.com\/using-youtube-to-drive-traffic-to-your-website\/228\/\",\"url\":\"https:\/\/blog.flipbuilder.com\/using-youtube-to-drive-traffic-to-your-website\/228\/\",\"name\":\"Using YouTube to drive traffic to your website - 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