{"id":206,"date":"2013-05-16T13:00:30","date_gmt":"2013-05-16T13:00:30","guid":{"rendered":"https:\/\/blog.flipbuilder.com\/?p=206"},"modified":"2018-10-29T06:24:50","modified_gmt":"2018-10-29T06:24:50","slug":"easy-ways-to-deliver-your-content-on-mobile-devices","status":"publish","type":"post","link":"https:\/\/blog.flipbuilder.com\/cs\/easy-ways-to-deliver-your-content-on-mobile-devices\/206\/","title":{"rendered":"Snadn\u00e9 zp\u016fsoby, jak doru\u010dit obsah na mobiln\u00ed za\u0159\u00edzen\u00ed"},"content":{"rendered":"

Co v\u00e1s jako prvn\u00ed napadne, kdy\u017e uvid\u00edte fr\u00e1zi \u201emobiln\u00ed sv\u011bt\u201c? Mo\u017en\u00e1 u\u017e nemysl\u00edte na planetu, na kter\u00e9 \u017eijeme, a m\u00edsto toho p\u0159em\u00fd\u0161l\u00edte o sv\u011bt\u011b informac\u00ed p\u0159\u00edstupn\u00fdch mobiln\u00edmi za\u0159\u00edzen\u00edmi. Na\u0161e technologie se st\u00e1v\u00e1 na\u0161\u00edm sv\u011btem.<\/p>\n

\u201eSv\u011bt bude mobiln\u00edm sv\u011btem\u201c u\u017e nen\u00ed jen r\u010den\u00ed a ve skute\u010dnosti byl sv\u011bt mobiln\u00edm sv\u011btem a st\u00e1v\u00e1 se st\u00e1le mobiln\u011bj\u0161\u00edm. P\u0159ehledy (Webov\u00fd semin\u00e1\u0159 Optimalizace pro mobily Google<\/a>)? ukazuj\u00ed, \u017ee do konce roku 2013 bude k p\u0159ipojen\u00ed k internetu pou\u017e\u00edvat v\u00edce lid\u00ed mobiln\u00ed za\u0159\u00edzen\u00ed ne\u017e po\u010d\u00edta\u010de.<\/p>\n

Vid\u00edte obchodn\u00ed p\u0159\u00edle\u017eitost pro ty, kdo stoj\u00ed v pop\u0159ed\u00ed mobiln\u00edho marketingu?<\/p>\n

\"doru\u010dovat<\/a><\/p>\n

Rozumn\u00e9 a proz\u00edrav\u00e9 spole\u010dnosti spustily mobiln\u00ed marketingov\u00e9 kampan\u011b s c\u00edlem p\u0159em\u011bnit mobiln\u00ed u\u017eivatele na z\u00e1kazn\u00edky. Google ned\u00e1vno vytvo\u0159il nov\u00e9 vyhled\u00e1vac\u00ed seznamy nazvan\u00e9 mserps a zabudoval mobiln\u00ed prvky do Google Analytics, aby tyto nov\u00e9 vzorce vyhled\u00e1v\u00e1n\u00ed sledoval. Pokud jste zah\u00e1jili strategii digit\u00e1ln\u00edho marketingu, abyste oslovili sv\u00e9 potenci\u00e1ln\u00ed z\u00e1kazn\u00edky, ale nezam\u011b\u0159ili jste se na mobiln\u00ed u\u017eivatele, nech\u00e1te na stole spoustu p\u0159\u00edle\u017eitost\u00ed.<\/p>\n

Jak tedy doru\u010dit sv\u016fj obsah do mobiln\u00edch za\u0159\u00edzen\u00ed?<\/p>\n

Zde je n\u011bkolik zp\u016fsob\u016f:<\/p>\n

1. Ud\u011blejte sv\u016fj web vhodn\u00fd pro mobily<\/p>\n

Str\u00e1v\u00edte nespo\u010det hodin optimalizac\u00ed obsahu sv\u00fdch webov\u00fdch str\u00e1nek, aby se um\u00edstily na nejvy\u0161\u0161\u00edch m\u00edstech na Googlu, ale v\u00edte, zda je obsah va\u0161ich webov\u00fdch str\u00e1nek dostate\u010dn\u011b vhodn\u00fd pro mobily?<\/p>\n

Google po\u017eaduje, aby webmaste\u0159i vylep\u0161ili mobiln\u00ed prost\u0159ed\u00ed sv\u00fdch str\u00e1nek, aby n\u00e1v\u0161t\u011bvn\u00edci mohli snadno p\u0159istupovat k obsahu webov\u00fdch str\u00e1nek na sv\u00fdch mobiln\u00edch za\u0159\u00edzen\u00edch.<\/p>\n

2. Dod\u00e1vejte sv\u016fj obsah prost\u0159ednictv\u00edm mobiln\u00edch \u010dte\u010dek elektronick\u00fdch knih<\/p>\n

Pokud chcete sd\u00edlet hodn\u011b obsahu, elektronick\u00e9 knihy nab\u00edzej\u00ed \u010dist\u00fd zp\u016fsob, jak p\u0159en\u00e9st data do mobiln\u00edch za\u0159\u00edzen\u00ed. Mnoho lid\u00ed, zejm\u00e9na spisovatel\u016f a vydavatel\u016f, miluje publikovat sv\u016fj obsah v elektronick\u00fdch knih\u00e1ch kv\u016fli v\u00fdhod\u00e1m, kter\u00e9 nab\u00edzej\u00ed: mal\u00e9 n\u00e1roky na \u00falo\u017ei\u0161t\u011b, snadn\u00e9 ukl\u00e1d\u00e1n\u00ed, snadn\u00fd p\u0159\u00edstup\u2026. A jakmile vygenerujete eKnihu, m\u016f\u017eete ji povolit \u010dten\u00ed na mobiln\u00edch za\u0159\u00edzen\u00edch prost\u0159ednictv\u00edm \u010dte\u010dek elektronick\u00fdch knih, jako jsou Kindle, Anyview, GGbook.<\/p>\n

3. V\u00fdstup APP pro mobiln\u00ed za\u0159\u00edzen\u00ed<\/p>\n

I kdy\u017e jsou elektronick\u00e9 knihy dobrou metodou doru\u010dov\u00e1n\u00ed obsahu, je je\u0161t\u011b pohodln\u011bj\u0161\u00ed doru\u010dovat obsah na mobiln\u00ed za\u0159\u00edzen\u00ed, ani\u017e by va\u0161i \u010dten\u00e1\u0159i museli pou\u017e\u00edvat aplikaci t\u0159et\u00ed strany. M\u00edsto toho m\u016f\u017eete sv\u016fj obsah doru\u010dit jako aplikaci. M\u016f\u017eete nap\u0159\u00edklad vydat sv\u016fj obsah jako soubor APK, co\u017e je aplikace pro OS Android. \u010cten\u00e1\u0159i si mohou st\u00e1hnout aplikaci a pot\u00e9 ji p\u0159\u00edmo spustit na sv\u00fdch mobiln\u00edch za\u0159\u00edzen\u00edch.<\/p>\n

4. Vydejte mobiln\u00ed verzi flip booku<\/p>\n

P\u0159ekl\u00e1p\u011bc\u00ed kniha je elektronick\u00e1 kniha, kter\u00e1 se objev\u00ed a je atraktivn\u011bj\u0161\u00ed a interaktivn\u011bj\u0161\u00ed d\u00edky efektu virtu\u00e1ln\u00edho p\u0159ekl\u00e1p\u011bn\u00ed str\u00e1nek. A zde na FlipBuilder v\u00e1m m\u016f\u017eeme pomoci publikovat \u00fa\u017easn\u00e9 flipov\u00e9 knihy, kter\u00e9 nelze prohl\u00ed\u017eet pouze na PC, ale tak\u00e9 na mobiln\u00edch za\u0159\u00edzen\u00edch, jako je iPad, iPhone a telefon s Androidem. Flip book m\u016f\u017ee nav\u00edc obsahovat funkce soci\u00e1ln\u00edho sd\u00edlen\u00ed, kter\u00e9 v\u00e1m a va\u0161im \u010dten\u00e1\u0159\u016fm umo\u017en\u00ed sd\u00edlet v\u00e1\u0161 obsah prost\u0159ednictv\u00edm soci\u00e1ln\u00edch s\u00edt\u00ed na mobiln\u00edch za\u0159\u00edzen\u00edch.<\/p>\n

Nen\u00ed nejvy\u0161\u0161\u00ed \u010das spustit mobiln\u00ed marketingovou kampa\u0148, abyste mohli oslovit mobiln\u00ed u\u017eivatele?<\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

Co v\u00e1s jako prvn\u00ed napadne, kdy\u017e uvid\u00edte fr\u00e1zi \u201emobiln\u00ed sv\u011bt\u201c? Mo\u017en\u00e1 u\u017e nemysl\u00edte na planetu, na kter\u00e9 \u017eijeme, a m\u00edsto toho p\u0159em\u00fd\u0161l\u00edte o sv\u011bt\u011b informac\u00ed p\u0159\u00edstupn\u00fdch mobiln\u00edmi za\u0159\u00edzen\u00edmi. Na\u0161e technologie se st\u00e1v\u00e1 na\u0161\u00edm sv\u011btem. \u201eSv\u011bt bude mobiln\u00ed sv\u011bt\u201c nen\u00ed jen r\u010den\u00ed jak\u00e9koli [\u2026]<\/p>","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,6,19,7],"tags":[],"class_list":["post-206","post","type-post","status-publish","format-standard","hentry","category-content","category-ebooks","category-flipbooks","category-marketing"],"yoast_head":"\nEasy ways to deliver your content on mobile devices - FlipBuilder Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.flipbuilder.com\/cs\/easy-ways-to-deliver-your-content-on-mobile-devices\/206\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Easy ways to deliver your content on mobile devices - FlipBuilder Blog\" \/>\n<meta property=\"og:description\" content=\"What’s your first thought when you see the phrase “mobile world”? Perhaps you no longer think of the planet we are living on and instead, you think of a world of information accessible by mobile devices. Our technology is becoming our world. “The world will be a mobile world” is not just a saying any […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.flipbuilder.com\/cs\/easy-ways-to-deliver-your-content-on-mobile-devices\/206\/\" \/>\n<meta property=\"og:site_name\" content=\"FlipBuilder Blog\" \/>\n<meta property=\"article:published_time\" content=\"2013-05-16T13:00:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-10-29T06:24:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2013\/05\/mobile-device.jpg\" \/>\n<meta name=\"author\" content=\"Jake Tse\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Glennkan\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jake Tse\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.flipbuilder.com\/easy-ways-to-deliver-your-content-on-mobile-devices\/206\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.flipbuilder.com\/easy-ways-to-deliver-your-content-on-mobile-devices\/206\/\"},\"author\":{\"name\":\"Jake Tse\",\"@id\":\"https:\/\/blog.flipbuilder.com\/tr\/#\/schema\/person\/9684ad0a7d651c318a8052199ad64514\"},\"headline\":\"Easy ways to deliver your content on mobile devices\",\"datePublished\":\"2013-05-16T13:00:30+00:00\",\"dateModified\":\"2018-10-29T06:24:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.flipbuilder.com\/easy-ways-to-deliver-your-content-on-mobile-devices\/206\/\"},\"wordCount\":508,\"publisher\":{\"@id\":\"https:\/\/blog.flipbuilder.com\/tr\/#organization\"},\"image\":{\"@id\":\"https:\/\/blog.flipbuilder.com\/easy-ways-to-deliver-your-content-on-mobile-devices\/206\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2013\/05\/mobile-device.jpg\",\"articleSection\":[\"Content\",\"eBooks\",\"Flipbooks\",\"Marketing\"],\"inLanguage\":\"cs\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.flipbuilder.com\/easy-ways-to-deliver-your-content-on-mobile-devices\/206\/\",\"url\":\"https:\/\/blog.flipbuilder.com\/easy-ways-to-deliver-your-content-on-mobile-devices\/206\/\",\"name\":\"Easy ways to deliver your content on mobile devices - 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