{"id":2037,"date":"2022-07-21T10:18:19","date_gmt":"2022-07-21T10:18:19","guid":{"rendered":"https:\/\/blog.flipbuilder.com\/?p=2037"},"modified":"2022-07-27T03:33:11","modified_gmt":"2022-07-27T03:33:11","slug":"how-does-color-psychology-affect-our-flipbooks","status":"publish","type":"post","link":"https:\/\/blog.flipbuilder.com\/cs\/how-does-color-psychology-affect-our-flipbooks\/2037\/","title":{"rendered":"Jak ovliv\u0148uje psychologie barev na\u0161e flipbooky?"},"content":{"rendered":"<p>Barva hraje v\u00fdznamnou roli v ka\u017edodenn\u00edm \u017eivot\u011b, podnik\u00e1n\u00ed, um\u011bn\u00ed a tak d\u00e1le. Barva va\u0161eho oble\u010den\u00ed m\u016f\u017ee hodn\u011b prozradit o va\u0161\u00ed osobnosti a barva loga va\u0161\u00ed zna\u010dky m\u016f\u017ee n\u011bjak vyj\u00e1d\u0159it koncept va\u0161\u00ed spole\u010dnosti. S\u00edla barev by se nem\u011bla podce\u0148ovat.<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2022\/07\/StockSnap_VYSZEM4UWE-1024x684.jpg\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2022\/07\/StockSnap_VYSZEM4UWE-1024x684.jpg 1024w, https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2022\/07\/StockSnap_VYSZEM4UWE-300x200.jpg 300w, https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2022\/07\/StockSnap_VYSZEM4UWE-768x513.jpg 768w, https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2022\/07\/StockSnap_VYSZEM4UWE-1536x1025.jpg 1536w, https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2022\/07\/StockSnap_VYSZEM4UWE-2048x1367.jpg 2048w, https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2022\/07\/StockSnap_VYSZEM4UWE-18x12.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<p><strong>Jak bychom m\u011bli mluvit o barv\u00e1ch?<\/strong><\/p>\n<p>Modr\u00e1 je obloha, zelen\u00e1 je tr\u00e1va a \u010derven\u00e1 je jablko. Takto bychom mohli popsat barvu. Zamysleli jste se ale n\u011bkdy nad t\u00edm, z jak\u00fdch aspekt\u016f barev bychom m\u011bli vych\u00e1zet, pokud chceme barvu detailn\u011b popsat?<\/p>\n<p>Barva m\u00e1 <a href=\"https:\/\/www.sensationalcolor.com\/hue-value-chroma\/\">t\u0159i z\u00e1kladn\u00ed vlastnosti<\/a>: <strong>odst\u00edn<\/strong>, <strong>chroma (sytost)<\/strong>, a <strong>hodnota (lehkost)<\/strong>. Ve v\u011bd\u011b o barv\u00e1ch jsou tak\u00e9 zn\u00e1m\u00e9 jako t\u0159i prvky barvy nebo t\u0159i atributy barvy. Pokud chcete diskutovat o barv\u011b, m\u016f\u017eete za\u010d\u00edt s t\u011bmito t\u0159emi charakteristikami.<\/p>\n<p>Odst\u00edn: Odst\u00edn ozna\u010duje p\u016fvod barvy, kterou vid\u00edme.<\/p>\n<p>Chroma: Chroma je \u010distota barvy.<\/p>\n<p>Hodnota: Hodnota odkazuje na sv\u011btlost nebo tmavost barvy.<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"452\" src=\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2022\/07\/hatching-3373325_1920-1024x579.jpg\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2022\/07\/hatching-3373325_1920-1024x579.jpg 1024w, https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2022\/07\/hatching-3373325_1920-300x170.jpg 300w, https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2022\/07\/hatching-3373325_1920-768x434.jpg 768w, https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2022\/07\/hatching-3373325_1920-1536x869.jpg 1536w, https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2022\/07\/hatching-3373325_1920-18x10.jpg 18w, https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2022\/07\/hatching-3373325_1920.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<p><b>Co je psychologie barev a jak ovliv\u0148uje na\u0161e \u017eivoty?<\/b><\/p>\n<p><a href=\"https:\/\/en.wikipedia.org\/wiki\/Color_psychology\">Psychologie barev<\/a> je studium \u00fa\u010dink\u016f barev na lidsk\u00e9 emoce, chov\u00e1n\u00ed a pocity. \u201c<i>Barvy, stejn\u011b jako rysy, sleduj\u00ed zm\u011bny emoc\u00ed.<\/i>\u201c poznamenal kdysi um\u011blec Pablo Picasso. \u00dakolem barvy je nejen ozdobit p\u0159edm\u011bt, ale tak\u00e9 ovlivnit n\u00e1ladu \u010dlov\u011bka. Psychologie barev se po stalet\u00ed pou\u017e\u00edv\u00e1 v mnoha oblastech, v\u010detn\u011b marketingu a brandingu.<\/p>\n<p><b>Jak barva ovlivn\u00ed na\u0161e flipbooky?<\/b><\/p>\n<p>Barva flipbooku je prvn\u00ed v\u011bc\u00ed, kter\u00e9 si \u010dten\u00e1\u0159i v\u0161imnou, ne\u017e si p\u0159e\u010dtou obsah. Jedn\u00edm z nejd\u016fle\u017eit\u011bj\u0161\u00edch faktor\u016f p\u0159i upout\u00e1n\u00ed pozornosti \u010dten\u00e1\u0159\u016f je barva flipbooku. Pochopen\u00ed emocion\u00e1ln\u00edch kvalit r\u016fzn\u00fdch barev a zvl\u00e1dnut\u00ed jejich pou\u017eit\u00ed v designu flip book m\u016f\u017ee \u010dten\u00e1\u0159\u016fm pomoci, aby se v\u00edce zapojili.<\/p>\n<p>Zde jsou n\u011bkter\u00e9 z emocion\u00e1ln\u00edch vlastnost\u00ed barev:<\/p>\n<p><u>\u010cerven\u00e9<\/u>: \u010cerven\u00e1 je jednou ze t\u0159\u00ed z\u00e1kladn\u00edch barev. Je to nejn\u00e1padn\u011bj\u0161\u00ed a nejpozoruhodn\u011bj\u0161\u00ed barva, ale m\u016f\u017ee tak\u00e9 vyvolat napjatou a t\u00edsnivou n\u00e1ladu. \u010cerven\u00e1 barva vyjad\u0159uje pocit nal\u00e9havosti a rychlosti. V d\u016fsledku toho spole\u010dnosti rychl\u00e9ho ob\u010derstven\u00ed, jako je Burger King, McDonald&#039;s a KFC, \u010dasto pou\u017e\u00edvaj\u00ed \u010dervenou ve sv\u00e9 zna\u010dce. \u010cervenou barvu lze pou\u017e\u00edt ke zv\u00fdrazn\u011bn\u00ed obsahu, speci\u00e1ln\u00edch nab\u00eddek nebo tip\u016f a pozn\u00e1mek ve flipbooku. Nedoporu\u010duje se pou\u017e\u00edvat \u010dervenou na velk\u00fdch ploch\u00e1ch rozhran\u00ed PDF nebo flipbooku.<\/p>\n<p><u>Zelen\u00e1<\/u>: Zelen\u00e1 je v\u017edy pova\u017eov\u00e1na za pozitivn\u00ed barvu. B\u00fdv\u00e1 spojov\u00e1n s p\u0159\u00edrodou, m\u00edrem a ochranou \u017eivotn\u00edho prost\u0159ed\u00ed. Zelen\u00e1 je jedna ze sekund\u00e1rn\u00edch barev. Podle n\u011bkter\u00fdch studi\u00ed jsou lid\u00e9 nejv\u00edce uvoln\u011bni, kdy\u017e vid\u00ed zelenou barvu. Je to barva, kter\u00e1 se nikdy nepovede.<\/p>\n<p>*sekund\u00e1rn\u00ed barvy: jedn\u00e1 se o barevn\u00e9 kombinace vytvo\u0159en\u00e9 stejnou sm\u011bs\u00ed dvou z\u00e1kladn\u00edch barev.<\/p>\n<p><u>Oran\u017eov\u00fd:<\/u>? Oran\u017eov\u00e1 p\u0159edstavuje sebev\u011bdom\u00ed, energii a odvahu. Oran\u017eov\u00e1 je nejteplej\u0161\u00ed ze v\u0161ech barev. Vyza\u0159uje vitalitu a vitalitu. Oran\u017eov\u00e1 barva z\u00e1rove\u0148 m\u016f\u017ee zv\u00fd\u0161it chu\u0165 k j\u00eddlu. Pokud chcete vytvo\u0159it flipbook souvisej\u00edc\u00ed s j\u00eddlem, oran\u017eov\u00e1 je dobr\u00e1 barva.<\/p>\n<p style=\"color: #f0de46;\"><u>\u017dlut\u00e1<\/u>: \u017dlut\u00e1 je energick\u00e1. To tak\u00e9 znamen\u00e1 jas a sklize\u0148. P\u0159\u00edli\u0161 mnoho \u017elut\u00e9 na str\u00e1nce naopak zp\u016fsob\u00ed vizu\u00e1ln\u00ed \u00fanavu, a proto nedoporu\u010dujeme pou\u017e\u00edvat p\u0159\u00edli\u0161 mnoho \u017elut\u00e9 v designu flipbook\u016f.<\/p>\n<p><u>Modr\u00fd<\/u>: Modr\u00e1 p\u0159edstavuje logiku a kr\u00e1lovsk\u00e9 hodnosti. Je to velmi obl\u00edben\u00e1 barva, kterou vid\u00edme t\u00e9m\u011b\u0159 v\u0161ude. Vzbuzuje autoritu a d\u016fv\u011bru. Modr\u00e1 nebo b\u00edl\u00e1 se b\u011b\u017en\u011b pou\u017e\u00edv\u00e1 jako prim\u00e1rn\u00ed barva na mnoha \u00fa\u0159edn\u00edch dokumentech. Modr\u00e1 m\u016f\u017ee tak\u00e9 vyvolat pocity technologie. Mnoho technologick\u00fdch produkt\u016f a webov\u00fdch str\u00e1nek, jak jste si mo\u017en\u00e1 v\u0161imli, \u0161iroce vyu\u017e\u00edv\u00e1 modrou barvu.<\/p>\n<p style=\"color: #000000;\"><u>\u010cern\u00e1<\/u>: \u010cern\u00e1 barva je symbolem v\u00e1\u017enosti, tajemstv\u00ed, s\u00edly a smutku. Je to opa\u010dn\u00e1 barva b\u00edl\u00e9 a je tak\u00e9 zn\u00e1m\u00e1 jako absence barvy. \u010cernou barvu m\u016f\u017eete pou\u017e\u00edt, pokud p\u0159ipravujete materi\u00e1ly k v\u00e1\u017en\u00fdm t\u00e9mat\u016fm.<\/p>\n<p><u>B\u00edl\u00fd<\/u>: B\u00edl\u00e1 je \u010dist\u00e1, nevinn\u00e1 a \u010dist\u00e1. N\u011bkte\u0159\u00ed mohou pova\u017eovat b\u00edlou za nesmyslnou, ale b\u00edl\u00e1 m\u016f\u017ee b\u00fdt mocn\u00e1. GK Chesterton, anglick\u00fd spisovatel, jednou \u0159ekl <i>b\u00edl\u00e1 nen\u00ed pouh\u00e1 absence barvy; je to z\u00e1\u0159\u00edc\u00ed a potvrzuj\u00edc\u00ed v\u011bc, divok\u00e1 jako \u010derven\u00e1, jasn\u00e1 jako \u010dern\u00e1. B\u016fh maluje mnoha barvami, ale nikdy nemaluje tak n\u00e1dhern\u011b. <\/i>B\u00edl\u00e1 je barva, kter\u00e1 se ned\u00e1 pokazit. B\u00edl\u00e1 m\u016f\u017ee pomoci vyniknout ostatn\u00edm barv\u00e1m, ale je tak\u00e9 dobrou volbou pro hlavn\u00ed barvu.<\/p>\n<p><u>Nachov\u00fd<\/u>: Fialov\u00e1 barva je spojena s kr\u00e1lovskou hodnost\u00ed a ambicemi. Jasn\u011b fialov\u00e1 p\u016fsob\u00ed sv\u011btl\u00fdm a klidn\u00fdm dojmem, zat\u00edmco tmav\u011b fialov\u00e1 ve v\u00e1s m\u016f\u017ee p\u016fsobit tajemn\u011b.<\/p>\n<p><u>\u0160ed\u00e1<\/u>: Je to st\u0159edn\u00ed barva mezi \u010dernou a b\u00edlou. \u0160ed\u00e1 je barva, kter\u00e1 je neutr\u00e1ln\u00ed, ale stabiln\u00ed a lze ji snadno kombinovat s jin\u00fdmi barvami. \u0160ed\u00e1 je tak\u00e9 obl\u00edben\u00e1 barva v mnoha designov\u00fdch kataloz\u00edch, proto\u017ee je modern\u00ed i klasick\u00e1. Dob\u0159e kontrastuje se spoustou barev.<\/p>\n<p><b>Jak m\u016f\u017eeme vybarvit na\u0161e flipbooky?<\/b><\/p>\n<p>Krom\u011b designu p\u016fvodn\u00edho PDF jsou v programu n\u011bkter\u00e9 souvisej\u00edc\u00ed funkce, kter\u00e9 by n\u00e1m mohly pomoci s barvami flipbook\u016f.<\/p>\n<p>Zde jsou n\u011bkter\u00e1 b\u011b\u017en\u00e1 nastaven\u00ed barev v programu:<\/p>\n<ul>\n<li><u>Barva panelu n\u00e1stroj\u016f<\/u><\/li>\n<li><u>Barva tla\u010d\u00edtka<\/u><\/li>\n<\/ul>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"323\" height=\"303\" src=\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2022\/07\/toolbar-colorbutton-color.png\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2022\/07\/toolbar-colorbutton-color.png 323w, https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2022\/07\/toolbar-colorbutton-color-300x281.png 300w, https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2022\/07\/toolbar-colorbutton-color-13x12.png 13w\" sizes=\"(max-width: 323px) 100vw, 323px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<ul>\n<li><u>barva pozad\u00ed<\/u><\/li>\n<\/ul>\n<p>Krom\u011b jedn\u00e9 barvy pro pozad\u00ed m\u016f\u017eeme vytvo\u0159it p\u0159echodov\u00fd efekt v\u00fdb\u011brem dvou barev. Nastaven\u00edm barev p\u0159echodu vytvo\u0159\u00edte trojrozm\u011brnou barvu, d\u00edky kter\u00e9 bude na\u0161e kniha vypadat v\u0161estrann\u011bji a \u017eiv\u011bji.<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"308\" height=\"102\" src=\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2022\/07\/gradient-color.png\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2022\/07\/gradient-color.png 308w, https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2022\/07\/gradient-color-300x99.png 300w, https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2022\/07\/gradient-color-18x6.png 18w\" sizes=\"(max-width: 308px) 100vw, 308px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<ul>\n<li><u>Nepr\u016fhlednost panelu n\u00e1stroj\u016f<\/u><\/li>\n<li><u>nepr\u016fhlednost pozad\u00ed<\/u><\/li>\n<\/ul>\n<p>Jsme schopni zm\u011bnit hodnotu kryt\u00ed panelu n\u00e1stroj\u016f nebo pozad\u00ed (0,1-1), abychom dos\u00e1hli c\u00edle zv\u00fdrazn\u011bn\u00ed nebo zeslaben\u00ed barvy v rozlo\u017een\u00ed va\u0161eho flipbooku.<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"333\" height=\"379\" src=\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2022\/07\/color-opacity.png\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2022\/07\/color-opacity.png 333w, https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2022\/07\/color-opacity-264x300.png 264w, https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2022\/07\/color-opacity-11x12.png 11w\" sizes=\"(max-width: 333px) 100vw, 333px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<p>Krom\u011b t\u011bchto z\u00e1kladn\u00edch nastaven\u00ed, in <a href=\"https:\/\/cs.flipbuilder.com\/flip-pdf-corp\/\"><b>Flip PDF Plus Corporate<\/b><\/a>, bylo by dobr\u00e9, kdybychom k vylep\u0161en\u00ed obsahu a barev flipbooku pou\u017eili vestav\u011bn\u00e9 materi\u00e1ly v editoru multim\u00e9di\u00ed.<\/p>\n<ul>\n<li><u>Barva textu<\/u><\/li>\n<\/ul>\n<p>M\u016f\u017eeme p\u0159idat text pomoc\u00ed multimedi\u00e1ln\u00edho editoru a barva textu je m\u011bniteln\u00e1. Vyberte barvu textu podle t\u00e9matu obsahu nebo barvy obr\u00e1zku.<\/p>\n<ul>\n<li><u>Barva tla\u010d\u00edtka<\/u><\/li>\n<\/ul>\n<p>V Flip PDF Plus Corporate je k dispozici p\u0159id\u00e1v\u00e1n\u00ed tla\u010d\u00edtek do flipbooku. Odkaz na web v tla\u010d\u00edtku a zm\u011b\u0148te barvu\/ikonu.<\/p>\n<ul>\n<li><u>Barva aktivn\u00edho bodu<\/u><\/li>\n<\/ul>\n<p>Jak bylo uvedeno v\u00fd\u0161e, \u010derven\u00e1 barva m\u016f\u017ee vyjad\u0159ovat varov\u00e1n\u00ed nebo p\u0159ipom\u00ednku. Aktivn\u00ed body v editoru si lid\u00e9 snadno v\u0161imnou, proto\u017ee maj\u00ed dynamick\u00fd efekt. Jsme schopni kombinovat funkci hotspot s v\u00fdrazn\u00fdmi barvami, abychom dos\u00e1hli optim\u00e1ln\u00edho vizu\u00e1ln\u00edho efektu.<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"676\" height=\"935\" src=\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2022\/07\/GIF-2022-7-21-17-33-22.gif\" alt=\"\" loading=\"lazy\" \/><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/elementor\/thumbs\/button-ps33ui6h8rzh466det1qydryg3q319kw8418vgl250.png\" title=\"knofl\u00edk\" alt=\"knofl\u00edk\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<p><b>Najd\u011bte nejlep\u0161\u00ed barvu a vytvo\u0159te si flipbooky!<\/b><\/p>\n<p>Vyberte si nejvhodn\u011bj\u0161\u00ed barvy pro sv\u016fj obsah a pou\u017eijte je k vybarven\u00ed va\u0161eho flipbooku. Douf\u00e1me, \u017ee v\u00e1s v\u00fd\u0161e uveden\u00e9 informace trochu inspirovaly p\u0159i vytv\u00e1\u0159en\u00ed va\u0161ich flipbook\u016f.<\/p>\n<p>\t\t\t <iframe style=\"width:100%;height:720px\" src=\"https:\/\/online.flipbuilder.com\/lynntl\/snmx\/#p=18\" seamless=\"seamless\" scrolling=\"no\" frameborder=\"0\" allowtransparency=\"true\" allowfullscreen=\"true\" ><\/iframe><br \/>\n\t\t\t<a href=\"https:\/\/cs.flipbuilder.com\/purchase.html\" target=\"_blank\" role=\"button\" rel=\"noopener\"><br \/>\n\t\t\t\t\t\tZKUS ZADARMO<br \/>\n\t\t\t\t\t<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Barva hraje v\u00fdznamnou roli v ka\u017edodenn\u00edm \u017eivot\u011b, podnik\u00e1n\u00ed, um\u011bn\u00ed a tak d\u00e1le. Barva va\u0161eho oble\u010den\u00ed m\u016f\u017ee hodn\u011b prozradit o va\u0161\u00ed osobnosti a barva loga va\u0161\u00ed zna\u010dky m\u016f\u017ee n\u011bjak vyj\u00e1d\u0159it koncept va\u0161\u00ed spole\u010dnosti. S\u00edla barev by se nem\u011bla podce\u0148ovat. Jak bychom m\u011bli mluvit o barv\u00e1ch? Modr\u00e1 je obloha, [\u2026]<\/p>","protected":false},"author":10,"featured_media":2229,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2037","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-publishing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Does Color Psychology Affect Our Flipbooks? - FlipBuilder Blog<\/title>\n<meta name=\"description\" content=\"Colors play an important role in branding and marketing. 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