{"id":169,"date":"2013-04-18T22:28:52","date_gmt":"2013-04-18T22:28:52","guid":{"rendered":"https:\/\/blog.flipbuilder.com\/?p=169"},"modified":"2018-10-29T06:24:51","modified_gmt":"2018-10-29T06:24:51","slug":"social-broadcasting-building-a-following-with-content","status":"publish","type":"post","link":"https:\/\/blog.flipbuilder.com\/cs\/social-broadcasting-building-a-following-with-content\/169\/","title":{"rendered":"Vys\u00edl\u00e1n\u00ed na soci\u00e1ln\u00edch s\u00edt\u00edch, budov\u00e1n\u00ed fanou\u0161k\u016f pomoc\u00ed obsahu"},"content":{"rendered":"

Dne\u0161n\u00ed marketingov\u00fd t\u00fdm m\u00e1 zcela novou sadu n\u00e1stroj\u016f, kter\u00e9 znamenaj\u00ed zcela nov\u00fd soubor pravidel p\u0159i snaze z\u00edskat o\u010dn\u00ed bulvy. Jedn\u00edm z nej\u00fa\u010dinn\u011bj\u0161\u00edch a nejlevn\u011bj\u0161\u00edch zp\u016fsob\u016f, jak z\u00edskat pozornost pro sv\u016fj obsah, jsou soci\u00e1ln\u00ed m\u00e9dia. Soci\u00e1ln\u00ed vys\u00edl\u00e1n\u00ed vyu\u017e\u00edv\u00e1 soci\u00e1ln\u00ed s\u00edt\u011b, aby se dostalo ke slovu. Existuje mnoho prom\u011bnn\u00fdch, aby se n\u011bco stalo vir\u00e1ln\u00edm a nekontrolovateln\u011b se \u0161\u00ed\u0159ilo po webu. N\u011bkter\u00e9 z nich jsou mimo va\u0161i kontrolu. Existuj\u00ed t\u0159i v\u011bci, kter\u00e9 m\u016f\u017ee ka\u017ed\u00fd ud\u011blat, aby zajistil, \u017ee co sd\u00edl\u00edte, uvid\u00ed co nejv\u00edce lid\u00ed na cel\u00e9m sv\u011bt\u011b.<\/p>\n

Hled\u00e1n\u00ed sv\u00e9ho hlasu<\/strong><\/p>\n

Lid\u00e9 se \u010dasto vrhnou do hry na blogov\u00e1n\u00ed nebo tvorbu obsahu s viz\u00ed, \u017ee nap\u00ed\u0161\u00ed n\u011bjak\u00fd skv\u011bl\u00fd p\u0159\u00edsp\u011bvek, kter\u00fd se stane \u00fa\u017easn\u011b vir\u00e1ln\u00edm, proto\u017ee dodr\u017eovali n\u011bjak\u00fd syst\u00e9m. Um\u00edstili kl\u00ed\u010dov\u00e1 slova na spr\u00e1vn\u00e9 m\u00edsto, polo\u017eili p\u0159esv\u011bd\u010div\u00e9 ot\u00e1zky a vyp\u016fj\u010dili si obsah od lid\u00ed, kte\u0159\u00ed byli \u00fasp\u011b\u0161n\u00ed. A pak jsou \u0161okov\u00e1ni, kdy\u017e nemaj\u00ed t\u00e9m\u011b\u0159 \u017e\u00e1dn\u00fd provoz a je\u0161t\u011b m\u00e9n\u011b nevy\u017e\u00e1dan\u00e9 sd\u00edlen\u00ed jejich obsahu.<\/p>\n

Ale pro\u010d? Oni se ptaj\u00ed. Ud\u011blal jsem v\u0161e, co mi bylo \u0159e\u010deno. Probl\u00e9m je, \u017ee \u010dte\u010dky nejsou stroje. Nem\u016f\u017eete naprogramovat \u010dl\u00e1nek, p\u0159\u00edsp\u011bvek nebo flipbook a o\u010dek\u00e1vat konzistentn\u00ed chov\u00e1n\u00ed. \u010cten\u00e1\u0159i vyc\u00edt\u00ed podvod, a pokud n\u011bco nap\u00ed\u0161ete s c\u00edlem vys\u00edlat, neusp\u011bjete. M\u00edsto toho pi\u0161te od srdce o tom, co je d\u016fle\u017eit\u00e9. Pi\u0161te o tom, co v\u00edte a jak to souvis\u00ed s va\u0161\u00edm podnik\u00e1n\u00edm. Pi\u0161te vlastn\u00edm hlasem sv\u00fdmi slovy a va\u0161e pr\u00e1ce bude ocen\u011bna.<\/p>\n

Nalezen\u00ed va\u0161eho v\u00fdklenku<\/strong><\/p>\n

Toto je prvn\u00ed krok k p\u0159evzet\u00ed va\u0161eho hlasu a jeho vys\u00edl\u00e1n\u00ed. Nejde o to v\u011bd\u011bt, kdo jste, ale sp\u00ed\u0161e v\u011bd\u011bt, kde se sch\u00e1zej\u00ed lid\u00e9, kte\u0159\u00ed cht\u011bj\u00ed v\u011bnovat pozornost tomu, kdo jste. Jak\u00fd druh lid\u00ed bude m\u00edt radost z \u010dten\u00ed va\u0161eho \u00fasil\u00ed a pak bude nucen se o n\u011bj pod\u011blit. Hledejte f\u00f3ra, skupiny, str\u00e1nky a komunity a sd\u00edlejte odkazy na sv\u016fj obsah. Nebombardujte je, ale jen p\u0159idejte odkaz na jeden \u00fa\u017easn\u00fd obsah. Pot\u00e9 prostudujte sv\u00e9 anal\u00fdzy a zjist\u011bte, kter\u00fd zdroj v\u00e1m p\u0159inesl nejv\u011bt\u0161\u00ed provoz. M\u016f\u017eete se tak\u00e9 vr\u00e1tit a zjistit, zda se kolem va\u0161eho obsahu nediskutovalo.<\/p>\n

Jakmile najdete m\u00edsta, kde dost\u00e1v\u00e1te nejv\u00edce odpov\u011bd\u00ed, za\u010dn\u011bte se st\u00e1t sou\u010d\u00e1st\u00ed t\u00e9to komunity. P\u0159id\u00e1vejte obsah, sd\u00edlejte dal\u0161\u00ed zaj\u00edmav\u00fd obsah, kter\u00fd najdete na internetu, A pou\u0161t\u011bjte se do konverzac\u00ed a p\u0159id\u00e1vejte my\u0161lenky k obsahu jin\u00fdch lid\u00ed.<\/p>\n

Hledejte evangelisty<\/strong><\/p>\n

Kone\u010dn\u011b zp\u016fsob, jak se skute\u010dn\u011b st\u00e1t vir\u00e1ln\u00edm a z\u00edskat v\u00edce o\u010d\u00ed, kter\u00e9 si dok\u00e1\u017eete p\u0159edstavit, abyste mohli za\u010d\u00edt \u010d\u00edst sv\u016fj obsah, je sladit se s lidmi, kter\u00e9 ostatn\u00ed poslouchaj\u00ed. Tito lid\u00e9 jsou influence\u0159i a maj\u00ed obrovskou moc na soci\u00e1ln\u00edch s\u00edt\u00edch. Maj\u00ed velk\u00e9 skupiny n\u00e1sledovn\u00edk\u016f, kte\u0159\u00ed budou roboticky p\u0159epos\u00edlat t\u00e9m\u011b\u0159 v\u0161e, co sd\u00edlej\u00ed. N\u011bkte\u0159\u00ed z t\u011bchto lid\u00ed mohou z\u00edskat tis\u00edce retweet\u016f b\u011bhem n\u011bkolika hodin. Hledejte influencery, pro kter\u00e9 rezonuje hlas a v\u00fdklenek, kter\u00fd jste odhalili. Oslovte je p\u0159\u00edmo a pokud mo\u017eno soukrom\u011b. Sd\u00edlejte s nimi sv\u016fj obsah, ale tak\u00e9 se sna\u017ete podporovat vztah. M\u00edt tyto lidi na sv\u00e9 stran\u011b a p\u0159em\u011bnit je ve sv\u00e9 evangelisty pos\u00edl\u00ed va\u0161e soci\u00e1ln\u00ed vys\u00edl\u00e1n\u00ed.<\/p>\n

Zam\u011b\u0159te se na tyto t\u0159i snahy a zjist\u00edte, \u017ee sv\u016fj obsah sleduje v\u00edce a v\u00edce ne\u017e kdy p\u0159edt\u00edm.<\/p>","protected":false},"excerpt":{"rendered":"

Dne\u0161n\u00ed marketingov\u00fd t\u00fdm m\u00e1 zcela novou sadu n\u00e1stroj\u016f, kter\u00e9 znamenaj\u00ed zcela nov\u00fd soubor pravidel p\u0159i snaze z\u00edskat o\u010dn\u00ed bulvy. Jedn\u00edm z nej\u00fa\u010dinn\u011bj\u0161\u00edch a nejlevn\u011bj\u0161\u00edch zp\u016fsob\u016f, jak z\u00edskat pozornost pro sv\u016fj obsah, jsou soci\u00e1ln\u00ed m\u00e9dia. Soci\u00e1ln\u00ed vys\u00edl\u00e1n\u00ed vyu\u017e\u00edv\u00e1 soci\u00e1ln\u00ed s\u00edt\u011b, aby se dostalo ke slovu. Existuje mnoho prom\u011bnn\u00fdch [\u2026]<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[7,8],"tags":[],"yoast_head":"\nSocial broadcasting, building a following with content - FlipBuilder Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.flipbuilder.com\/cs\/social-broadcasting-building-a-following-with-content\/169\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social broadcasting, building a following with content - FlipBuilder Blog\" \/>\n<meta property=\"og:description\" content=\"Today’s marketing team has a whole new set of tools that mean a whole new set of rules when trying to gain eyeballs. 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