{"id":10309,"date":"2026-09-01T19:16:54","date_gmt":"2026-09-01T19:16:54","guid":{"rendered":"https:\/\/blog.flipbuilder.com\/first-party-audience-data-for-digital-publishers-building-reader-profiles-without-third-party-cookies\/10309\/"},"modified":"2026-09-01T19:19:03","modified_gmt":"2026-09-01T19:19:03","slug":"first-party-audience-data-for-digital-publishers-building-reader-profiles-without-third-party-cookies","status":"publish","type":"post","link":"https:\/\/blog.flipbuilder.com\/cs\/first-party-audience-data-for-digital-publishers-building-reader-profiles-without-third-party-cookies\/10309\/","title":{"rendered":"Data o publiku prvn\u00ed strany pro digit\u00e1ln\u00ed vydavatele: Vytv\u00e1\u0159en\u00ed profil\u016f \u010dten\u00e1\u0159\u016f bez soubor\u016f cookie t\u0159et\u00edch stran"},"content":{"rendered":"
\"Data<\/figure>\n

Pro t\u00fdmy porovn\u00e1vaj\u00edc\u00ed Platforma pro digit\u00e1ln\u00ed publikov\u00e1n\u00ed<\/a> nebo Platforma pro publikov\u00e1n\u00ed obsahu<\/a>FlipHTML5 je u\u017eite\u010dn\u00fdm referen\u010dn\u00edm bodem pro propojen\u00ed Digit\u00e1ln\u00ed vydavatelstv\u00ed<\/a> pracovn\u00ed postupy s online distribuc\u00ed a prezentac\u00ed srozumitelnou pro \u010dten\u00e1\u0159e.<\/p>\n

<\/p>\n

Digit\u00e1ln\u00ed vydavatel\u00e9 str\u00e1vili roky z\u00e1vislost\u00ed na sign\u00e1lech pronajat\u00e9ho publika: c\u00edlen\u00ed na soci\u00e1ln\u00edch platform\u00e1ch, soubory cookie t\u0159et\u00edch stran, doporu\u010dovac\u00ed data a segmenty reklamn\u00edch s\u00edt\u00ed. Tyto sign\u00e1ly se st\u00e1vaj\u00ed m\u00e9n\u011b spolehliv\u00fdmi. Pravidla ochrany osobn\u00edch \u00fadaj\u016f jsou p\u0159\u00edsn\u011bj\u0161\u00ed, sledov\u00e1n\u00ed prohl\u00ed\u017ee\u010d\u016f je slab\u0161\u00ed a \u010dten\u00e1\u0159i o\u010dek\u00e1vaj\u00ed v\u011bt\u0161\u00ed kontrolu nad t\u00edm, jak je jejich chov\u00e1n\u00ed vyu\u017e\u00edv\u00e1no.<\/p>\n

Data o publiku prvn\u00ed strany<\/strong> poskytuje vydavatel\u016fm pevn\u011bj\u0161\u00ed cestu. M\u00edsto h\u00e1d\u00e1n\u00ed \u010dten\u00e1\u0159\u016f na z\u00e1klad\u011b vn\u011bj\u0161\u00edch sign\u00e1l\u016f si vydavatel\u00e9 mohou vytvo\u0159it u\u017eite\u010dn\u00e9 profily \u010dten\u00e1\u0159\u016f z p\u0159\u00edm\u00fdch vztah\u016f: odb\u011bry newsletter\u016f, registrace, preference obsahu, chov\u00e1n\u00ed na webu, deklarovan\u00e9 z\u00e1jmy a \u00fadaje o souhlasu s interakc\u00ed.<\/p>\n

Co znamenaj\u00ed data o publiku prvn\u00ed strany pro publikov\u00e1n\u00ed<\/h2>\n

Data prvn\u00ed strany jsou informace, kter\u00e9 vydavatel shroma\u017e\u010fuje p\u0159\u00edmo od sv\u00e9ho publika prost\u0159ednictv\u00edm vlastn\u00edch kan\u00e1l\u016f. Mohou zahrnovat registrace k odb\u011bru e-mail\u016f, stav p\u0159edplatn\u00e9ho, preference t\u00e9mat, ukl\u00e1d\u00e1n\u00ed obsahu, dokon\u010den\u00ed \u010dl\u00e1nk\u016f, registrace na ud\u00e1losti, odpov\u011bdi na pr\u016fzkumy a historii \u010dten\u00ed na \u00farovni \u00fa\u010dtu.<\/p>\n

C\u00edlem nen\u00ed shrom\u00e1\u017edit v\u0161e, co je mo\u017en\u00e9. C\u00edlem je shrom\u00e1\u017edit dostatek d\u016fv\u011bryhodn\u00fdch informac\u00ed pro zlep\u0161en\u00ed redak\u010dn\u00edch rozhodnut\u00ed, rozvoje publika, personalizace, balen\u00ed produkt\u016f a pracovn\u00edch postup\u016f v oblasti p\u0159\u00edjm\u016f, ani\u017e by byla po\u0161kozena d\u016fv\u011bra \u010dten\u00e1\u0159\u016f.<\/p>\n

Pro\u010d vydavatel\u00e9 pot\u0159ebuj\u00ed strategii pro data prvn\u00ed strany<\/h2>\n

1. Distribuce je m\u00e9n\u011b p\u0159edv\u00eddateln\u00e1<\/h3>\n

N\u00e1v\u0161t\u011bvnost z vyhled\u00e1v\u00e1n\u00ed, soci\u00e1ln\u00edch s\u00edt\u00ed a doporu\u010den\u00ed se m\u016f\u017ee rychle m\u011bnit. P\u0159\u00edm\u00fd vztah s publikem poskytuje vydavatel\u016fm stabiln\u011bj\u0161\u00ed zp\u016fsob, jak oslovit \u010dten\u00e1\u0159e prost\u0159ednictv\u00edm newsletter\u016f, upozorn\u011bn\u00ed, \u010dlenstv\u00ed, komunit a vlastn\u00edch aplikac\u00ed.<\/p>\n

2. Personalizace vy\u017eaduje lep\u0161\u00ed vstupy<\/h3>\n

U\u017eite\u010dn\u00e1 personalizace neza\u010d\u00edn\u00e1 invazivn\u00edmi sledovac\u00edmi mechanismy. Za\u010d\u00edn\u00e1 jasn\u00fdmi sign\u00e1ly: sledovan\u00e1 t\u00e9mata, preferovan\u00e9 form\u00e1ty, frekvence \u010dten\u00ed, ukl\u00e1dan\u00fd obsah a f\u00e1ze \u017eivotn\u00edho cyklu. Tyto sign\u00e1ly pom\u00e1haj\u00ed vydavatel\u016fm doporu\u010dit dal\u0161\u00ed nejlep\u0161\u00ed \u010dl\u00e1nek, vyd\u00e1n\u00ed, pr\u016fvodce nebo produkt.<\/p>\n

3. T\u00fdmy pro spr\u00e1vu p\u0159\u00edjm\u016f pot\u0159ebuj\u00ed kvalitn\u00ed segmenty<\/h3>\n

Inzerenti, sponzo\u0159i i t\u00fdmy pro p\u0159edplatn\u00e9 t\u011b\u017e\u00ed z \u010dist\u011bj\u0161\u00edch segment\u016f publika. Vydavatel se souhlasem s daty o z\u00e1jmech a zapojen\u00ed t\u00e9mat m\u016f\u017ee kampan\u011b zam\u011b\u0159it na hodnotu publika, nikoli na obecn\u00fd po\u010det zobrazen\u00ed str\u00e1nek.<\/p>\n

Datov\u00e1 pole, kter\u00e1 je vhodn\u00e9 shrom\u00e1\u017edit jako prvn\u00ed<\/h2>\n

Za\u010dn\u011bte s mal\u00fdm modelem, kter\u00e9mu rozum\u00ed redakto\u0159i, t\u00fdmy pro publikum a produktov\u00e9 t\u00fdmy:<\/p>\n

    \n
  • Pole identity:<\/strong> e-mail, ID \u00fa\u010dtu, stav p\u0159edplatn\u00e9ho, zem\u011b nebo region, pokud je to relevantn\u00ed.<\/li>\n
  • Pole preferenc\u00ed:<\/strong> sledovan\u00e1 t\u00e9mata, v\u00fdb\u011br newsletteru, preference form\u00e1tu obsahu, nastaven\u00ed ozn\u00e1men\u00ed.<\/li>\n
  • Oblasti zapojen\u00ed:<\/strong> n\u00e1v\u0161t\u011bvy, dokon\u010den\u00ed \u010dl\u00e1nk\u016f, ulo\u017een\u00ed, sd\u00edlen\u00ed, koment\u00e1\u0159e, stahov\u00e1n\u00ed a vzorce opakovan\u00e9ho \u010dten\u00ed.<\/li>\n
  • Pole \u017eivotn\u00edho cyklu:<\/strong> anonymn\u00ed n\u00e1v\u0161t\u011bvn\u00edk, registrovan\u00fd \u010dten\u00e1\u0159, odb\u011bratel newsletteru, zku\u0161ebn\u00ed u\u017eivatel, plat\u00edc\u00ed odb\u011bratel, ukon\u010den\u00fd odb\u011bratel.<\/li>\n
  • Pole souhlasu:<\/strong> opr\u00e1vn\u011bn\u00ed, zdroj pro p\u0159ihl\u00e1\u0161en\u00ed, \u010dasov\u00e9 raz\u00edtko, verzi z\u00e1sad a komunika\u010dn\u00ed p\u0159edvolby.<\/li>\n<\/ul>\n

    Praktick\u00fd pracovn\u00ed postup pro vytv\u00e1\u0159en\u00ed profil\u016f \u010dten\u00e1\u0159\u016f<\/h2>\n
    \"Pracovn\u00ed<\/figure>\n

    Krok 1: Zmapujte momenty hodnoty pro \u010dten\u00e1\u0159e<\/h3>\n

    Identifikujte, kde \u010dten\u00e1\u0159i p\u0159irozen\u011b z\u00edsk\u00e1vaj\u00ed hodnotu: sta\u017een\u00ed pr\u016fvodce, ulo\u017een\u00ed \u010dl\u00e1nku, p\u0159ihl\u00e1\u0161en\u00ed k odb\u011bru newsletteru, sledov\u00e1n\u00ed t\u00e9matu, registrace na webin\u00e1\u0159 nebo p\u0159\u00edstup k archivu flipbook\u016f. Tyto okam\u017eiky jsou lep\u0161\u00edm m\u00edstem pro dotazy na data ne\u017e ru\u0161iv\u00e1 vyskakovac\u00ed okna.<\/p>\n

    Krok 2: Propojen\u00ed taxonomie obsahu s daty o publiku<\/h3>\n

    Va\u0161e tematick\u00e1 taxonomie by m\u011bla b\u00fdt zdrojem informac\u00ed pro profily publika. Pokud \u010dten\u00e1\u0159 opakovan\u011b proch\u00e1z\u00ed obsah ozna\u010den\u00fd \u0161t\u00edtky \u201etvorba e-knih\u201c nebo \u201eobsahov\u00e1 strategie\u201c, m\u016f\u017ee tento z\u00e1jem ovlivnit sm\u011brov\u00e1n\u00ed newsletter\u016f, doporu\u010den\u00e9 \u010dl\u00e1nky, n\u00e1slednou prodejn\u00ed komunikaci nebo budouc\u00ed redak\u010dn\u00ed pl\u00e1nov\u00e1n\u00ed.<\/p>\n

    Krok 3: Pou\u017eit\u00ed progresivn\u00edho profilov\u00e1n\u00ed<\/h3>\n

    Neptejte se na v\u0161echny detaily najednou. Z\u00edskejte minimum pot\u0159ebn\u00e9 pro prvn\u00ed vztah a pot\u00e9 se \u010dten\u00e1\u0159e zeptejte na konkr\u00e9tn\u011bj\u0161\u00ed preference, jakmile se s n\u00edm bude zab\u00fdvat. Pro registraci k odb\u011bru newsletteru m\u016f\u017ee b\u00fdt pot\u0159eba pouze e-mailov\u00e1 adresa; profil \u010dlena m\u016f\u017ee pozd\u011bji vyzvat k v\u00fdb\u011bru t\u00e9mat a preferovan\u00e9ho form\u00e1tu.<\/p>\n

    Krok 4: Vytvo\u0159te viditeln\u00e9 ovl\u00e1dac\u00ed prvky preferenc\u00ed<\/h3>\n

    \u010cten\u00e1\u0159i by m\u011bli m\u00edt mo\u017enost zm\u011bnit frekvenci e-mail\u016f, sledovan\u00e1 t\u00e9mata a nastaven\u00ed souhlasu. Centra preferenc\u00ed sni\u017euj\u00ed po\u010det odhl\u00e1\u0161en\u00ed a personalizace p\u016fsob\u00ed u\u017eite\u010dn\u011b, nikoli skryt\u011b.<\/p>\n

    Krok 5: Vytvo\u0159te redak\u010dn\u00ed smy\u010dky zp\u011btn\u00e9 vazby<\/h3>\n

    Data prvn\u00ed strany by se nem\u011bla nach\u00e1zet pouze v marketingov\u00fdch dashboardech. Redakto\u0159i pot\u0159ebuj\u00ed jasn\u00e9 shrnut\u00ed: kter\u00e1 t\u00e9mata vedou k opakovan\u00e9mu \u010dten\u00ed, kter\u00e9 form\u00e1ty konvertuj\u00ed p\u0159\u00edle\u017eitostn\u00e9 \u010dten\u00e1\u0159e, kter\u00e9 st\u00e1le pou\u017e\u00edvan\u00e9 str\u00e1nky generuj\u00ed odb\u011bratele a kter\u00e9 segmenty jsou nedostate\u010dn\u011b obsluhov\u00e1ny.<\/p>\n

    \u010cast\u00e9 chyby, kter\u00fdm se vyhnout<\/h2>\n
    \"Kontroln\u00ed<\/figure>\n
      \n
    • Sb\u011br dat bez p\u0159\u00edpadu u\u017eit\u00ed:<\/strong> ka\u017ed\u00e9 pole by m\u011blo podporovat rozhodnut\u00ed, pracovn\u00ed postup nebo p\u0159\u00ednos pro \u010dten\u00e1\u0159e.<\/li>\n
    • Matouc\u00ed zobrazen\u00ed str\u00e1nek se silou vztahu:<\/strong> dokon\u010den\u00ed, ulo\u017een\u00ed, vr\u00e1cen\u00ed a p\u0159edplatn\u00e9 jsou \u010dasto siln\u011bj\u0161\u00edmi sign\u00e1ly.<\/li>\n
    • Nechat tagy bez pov\u0161imnut\u00ed:<\/strong> \u0160patn\u00e1 hygiena taxonomie vytv\u00e1\u0159\u00ed hlu\u010dn\u00e9 profily a slabou personalizaci.<\/li>\n
    • Skryt\u00ed logiky souhlasu:<\/strong> Publikov\u00e1n\u00ed s d\u016frazem na soukrom\u00ed vy\u017eaduje jasn\u00e1 opr\u00e1vn\u011bn\u00ed a snadn\u00e9 zm\u011bny preferenc\u00ed.<\/li>\n
    • P\u0159\u00edli\u0161 brzk\u00e1 personalizace:<\/strong> Ne\u017e se pust\u00edte do komplexn\u00edch individu\u00e1ln\u00edch zku\u0161enost\u00ed, za\u010dn\u011bte s doporu\u010den\u00edmi zalo\u017een\u00fdmi na t\u00e9matech.<\/li>\n<\/ul>\n

      Se\u010dteno a podtr\u017eeno<\/h2>\n

      Data o publiku od prvn\u00ed strany pom\u00e1haj\u00ed digit\u00e1ln\u00edm vydavatel\u016fm budovat siln\u011bj\u0161\u00ed vztahy se \u010dten\u00e1\u0159i v prost\u0159ed\u00ed, kter\u00e9 klade d\u016fraz na soukrom\u00ed. Nejlep\u0161\u00ed p\u0159\u00edstup je praktick\u00fd: shroma\u017e\u010fujte sign\u00e1ly o souhlasu, propojte je s taxonomi\u00ed obsahu, dejte \u010dten\u00e1\u0159\u016fm kontrolu nad preferencemi a z\u00edskan\u00e9 poznatky zp\u011btn\u011b pou\u017eijte k redak\u010dn\u00edmu pl\u00e1nov\u00e1n\u00ed a pl\u00e1nov\u00e1n\u00ed p\u0159\u00edjm\u016f. Za\u010dn\u011bte v mal\u00e9m, zviditeln\u011bte hodnotu a nechte d\u016fv\u011bru postupn\u011b nar\u016fstat.<\/p>","protected":false},"excerpt":{"rendered":"

      Data o publiku prvn\u00ed strany pom\u00e1haj\u00ed vydavatel\u016fm porozum\u011bt \u010dten\u00e1\u0159\u016fm, ani\u017e by se museli spol\u00e9hat na soubory cookie t\u0159et\u00edch stran. Tato p\u0159\u00edru\u010dka vysv\u011btluje pole, pracovn\u00ed postupy a postupy z\u00edsk\u00e1v\u00e1n\u00ed souhlasu, d\u00edky nim\u017e jsou profily \u010dten\u00e1\u0159\u016f u\u017eite\u010dn\u00e9 a d\u016fv\u011bryhodn\u00e9.<\/p>","protected":false},"author":24,"featured_media":10308,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[1341,1344,1343,1342],"class_list":["post-10309","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-publishing","tag-audience-analytics","tag-content-personalization","tag-newsletter-strategy","tag-reader-profiles"],"yoast_head":"\nFirst-Party Audience Data for Digital Publishers: Building Reader Profiles Without Third-Party Cookies - FlipBuilder Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.flipbuilder.com\/cs\/first-party-audience-data-for-digital-publishers-building-reader-profiles-without-third-party-cookies\/10309\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"First-Party Audience Data for Digital Publishers: Building Reader Profiles Without Third-Party Cookies - FlipBuilder Blog\" \/>\n<meta property=\"og:description\" content=\"First-party audience data helps publishers understand readers without relying on third-party cookies. This guide explains the fields, workflows, and consent practices that make reader profiles useful and trustworthy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.flipbuilder.com\/cs\/first-party-audience-data-for-digital-publishers-building-reader-profiles-without-third-party-cookies\/10309\/\" \/>\n<meta property=\"og:site_name\" content=\"FlipBuilder Blog\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-01T19:16:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-01T19:19:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2026\/09\/digital_publishing_first-party-audience-data-for-digital-publishers-building-reader-profiles-without-third-party-cookies.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Glenn Kan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Glenn Kan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.flipbuilder.com\/first-party-audience-data-for-digital-publishers-building-reader-profiles-without-third-party-cookies\/10309\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.flipbuilder.com\/first-party-audience-data-for-digital-publishers-building-reader-profiles-without-third-party-cookies\/10309\/\"},\"author\":{\"name\":\"Glenn Kan\",\"@id\":\"https:\/\/blog.flipbuilder.com\/tr\/#\/schema\/person\/7280c46f4331b9c794879b3d1d170061\"},\"headline\":\"First-Party Audience Data for Digital Publishers: Building Reader Profiles Without Third-Party Cookies\",\"datePublished\":\"2026-09-01T19:16:54+00:00\",\"dateModified\":\"2026-09-01T19:19:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.flipbuilder.com\/first-party-audience-data-for-digital-publishers-building-reader-profiles-without-third-party-cookies\/10309\/\"},\"wordCount\":731,\"publisher\":{\"@id\":\"https:\/\/blog.flipbuilder.com\/tr\/#organization\"},\"image\":{\"@id\":\"https:\/\/blog.flipbuilder.com\/first-party-audience-data-for-digital-publishers-building-reader-profiles-without-third-party-cookies\/10309\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2026\/09\/digital_publishing_first-party-audience-data-for-digital-publishers-building-reader-profiles-without-third-party-cookies.png\",\"keywords\":[\"audience analytics\",\"content personalization\",\"newsletter strategy\",\"reader profiles\"],\"articleSection\":[\"Digital Publishing\"],\"inLanguage\":\"cs\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.flipbuilder.com\/first-party-audience-data-for-digital-publishers-building-reader-profiles-without-third-party-cookies\/10309\/\",\"url\":\"https:\/\/blog.flipbuilder.com\/first-party-audience-data-for-digital-publishers-building-reader-profiles-without-third-party-cookies\/10309\/\",\"name\":\"First-Party Audience Data for Digital Publishers: Building Reader Profiles Without Third-Party Cookies - FlipBuilder Blog\",\"isPartOf\":{\"@id\":\"https:\/\/blog.flipbuilder.com\/tr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blog.flipbuilder.com\/first-party-audience-data-for-digital-publishers-building-reader-profiles-without-third-party-cookies\/10309\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/blog.flipbuilder.com\/first-party-audience-data-for-digital-publishers-building-reader-profiles-without-third-party-cookies\/10309\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2026\/09\/digital_publishing_first-party-audience-data-for-digital-publishers-building-reader-profiles-without-third-party-cookies.png\",\"datePublished\":\"2026-09-01T19:16:54+00:00\",\"dateModified\":\"2026-09-01T19:19:03+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/blog.flipbuilder.com\/first-party-audience-data-for-digital-publishers-building-reader-profiles-without-third-party-cookies\/10309\/#breadcrumb\"},\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blog.flipbuilder.com\/first-party-audience-data-for-digital-publishers-building-reader-profiles-without-third-party-cookies\/10309\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\/\/blog.flipbuilder.com\/first-party-audience-data-for-digital-publishers-building-reader-profiles-without-third-party-cookies\/10309\/#primaryimage\",\"url\":\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2026\/09\/digital_publishing_first-party-audience-data-for-digital-publishers-building-reader-profiles-without-third-party-cookies.png\",\"contentUrl\":\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2026\/09\/digital_publishing_first-party-audience-data-for-digital-publishers-building-reader-profiles-without-third-party-cookies.png\",\"width\":1200,\"height\":630,\"caption\":\"First-Party Audience Data for Digital Publishers: Building Reader Profiles Without Third-Party Cookies - digital publishing illustration\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blog.flipbuilder.com\/first-party-audience-data-for-digital-publishers-building-reader-profiles-without-third-party-cookies\/10309\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/blog.flipbuilder.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"First-Party Audience Data for Digital Publishers: Building Reader Profiles Without Third-Party Cookies\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blog.flipbuilder.com\/tr\/#website\",\"url\":\"https:\/\/blog.flipbuilder.com\/tr\/\",\"name\":\"FlipBuilder Blog\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/blog.flipbuilder.com\/tr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blog.flipbuilder.com\/tr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"cs\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/blog.flipbuilder.com\/tr\/#organization\",\"name\":\"FlipBuilder Blog\",\"url\":\"https:\/\/blog.flipbuilder.com\/tr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\/\/blog.flipbuilder.com\/tr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2022\/07\/logo-2-1-1.png\",\"contentUrl\":\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2022\/07\/logo-2-1-1.png\",\"width\":190,\"height\":38,\"caption\":\"FlipBuilder Blog\"},\"image\":{\"@id\":\"https:\/\/blog.flipbuilder.com\/tr\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/blog.flipbuilder.com\/tr\/#\/schema\/person\/7280c46f4331b9c794879b3d1d170061\",\"name\":\"Glenn Kan\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\/\/blog.flipbuilder.com\/tr\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/7fa2bde4752924302bd97095dba511fc?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/7fa2bde4752924302bd97095dba511fc?s=96&d=mm&r=g\",\"caption\":\"Glenn Kan\"},\"url\":\"https:\/\/blog.flipbuilder.com\/cs\/author\/blogfber\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"First-Party Audience Data for Digital Publishers: Building Reader Profiles Without Third-Party Cookies - FlipBuilder Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.flipbuilder.com\/cs\/first-party-audience-data-for-digital-publishers-building-reader-profiles-without-third-party-cookies\/10309\/","og_locale":"cs_CZ","og_type":"article","og_title":"First-Party Audience Data for Digital Publishers: Building Reader Profiles Without Third-Party Cookies - FlipBuilder Blog","og_description":"First-party audience data helps publishers understand readers without relying on third-party cookies. This guide explains the fields, workflows, and consent practices that make reader profiles useful and trustworthy.","og_url":"https:\/\/blog.flipbuilder.com\/cs\/first-party-audience-data-for-digital-publishers-building-reader-profiles-without-third-party-cookies\/10309\/","og_site_name":"FlipBuilder Blog","article_published_time":"2026-09-01T19:16:54+00:00","article_modified_time":"2026-09-01T19:19:03+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2026\/09\/digital_publishing_first-party-audience-data-for-digital-publishers-building-reader-profiles-without-third-party-cookies.png","type":"image\/png"}],"author":"Glenn Kan","twitter_card":"summary_large_image","twitter_misc":{"Napsal(a)":"Glenn Kan","Odhadovan\u00e1 doba \u010dten\u00ed":"4 minuty"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blog.flipbuilder.com\/first-party-audience-data-for-digital-publishers-building-reader-profiles-without-third-party-cookies\/10309\/#article","isPartOf":{"@id":"https:\/\/blog.flipbuilder.com\/first-party-audience-data-for-digital-publishers-building-reader-profiles-without-third-party-cookies\/10309\/"},"author":{"name":"Glenn Kan","@id":"https:\/\/blog.flipbuilder.com\/tr\/#\/schema\/person\/7280c46f4331b9c794879b3d1d170061"},"headline":"First-Party Audience Data for Digital Publishers: Building Reader Profiles Without Third-Party Cookies","datePublished":"2026-09-01T19:16:54+00:00","dateModified":"2026-09-01T19:19:03+00:00","mainEntityOfPage":{"@id":"https:\/\/blog.flipbuilder.com\/first-party-audience-data-for-digital-publishers-building-reader-profiles-without-third-party-cookies\/10309\/"},"wordCount":731,"publisher":{"@id":"https:\/\/blog.flipbuilder.com\/tr\/#organization"},"image":{"@id":"https:\/\/blog.flipbuilder.com\/first-party-audience-data-for-digital-publishers-building-reader-profiles-without-third-party-cookies\/10309\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2026\/09\/digital_publishing_first-party-audience-data-for-digital-publishers-building-reader-profiles-without-third-party-cookies.png","keywords":["audience analytics","content personalization","newsletter strategy","reader profiles"],"articleSection":["Digital Publishing"],"inLanguage":"cs"},{"@type":"WebPage","@id":"https:\/\/blog.flipbuilder.com\/first-party-audience-data-for-digital-publishers-building-reader-profiles-without-third-party-cookies\/10309\/","url":"https:\/\/blog.flipbuilder.com\/first-party-audience-data-for-digital-publishers-building-reader-profiles-without-third-party-cookies\/10309\/","name":"First-Party Audience Data for Digital Publishers: Building Reader Profiles Without Third-Party Cookies - FlipBuilder Blog","isPartOf":{"@id":"https:\/\/blog.flipbuilder.com\/tr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.flipbuilder.com\/first-party-audience-data-for-digital-publishers-building-reader-profiles-without-third-party-cookies\/10309\/#primaryimage"},"image":{"@id":"https:\/\/blog.flipbuilder.com\/first-party-audience-data-for-digital-publishers-building-reader-profiles-without-third-party-cookies\/10309\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2026\/09\/digital_publishing_first-party-audience-data-for-digital-publishers-building-reader-profiles-without-third-party-cookies.png","datePublished":"2026-09-01T19:16:54+00:00","dateModified":"2026-09-01T19:19:03+00:00","breadcrumb":{"@id":"https:\/\/blog.flipbuilder.com\/first-party-audience-data-for-digital-publishers-building-reader-profiles-without-third-party-cookies\/10309\/#breadcrumb"},"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.flipbuilder.com\/first-party-audience-data-for-digital-publishers-building-reader-profiles-without-third-party-cookies\/10309\/"]}]},{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/blog.flipbuilder.com\/first-party-audience-data-for-digital-publishers-building-reader-profiles-without-third-party-cookies\/10309\/#primaryimage","url":"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2026\/09\/digital_publishing_first-party-audience-data-for-digital-publishers-building-reader-profiles-without-third-party-cookies.png","contentUrl":"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2026\/09\/digital_publishing_first-party-audience-data-for-digital-publishers-building-reader-profiles-without-third-party-cookies.png","width":1200,"height":630,"caption":"First-Party Audience Data for Digital Publishers: Building Reader Profiles Without Third-Party Cookies - digital publishing illustration"},{"@type":"BreadcrumbList","@id":"https:\/\/blog.flipbuilder.com\/first-party-audience-data-for-digital-publishers-building-reader-profiles-without-third-party-cookies\/10309\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blog.flipbuilder.com\/"},{"@type":"ListItem","position":2,"name":"First-Party Audience Data for Digital Publishers: Building Reader Profiles Without Third-Party Cookies"}]},{"@type":"WebSite","@id":"https:\/\/blog.flipbuilder.com\/tr\/#website","url":"https:\/\/blog.flipbuilder.com\/tr\/","name":"FlipBuilder Blog","description":"","publisher":{"@id":"https:\/\/blog.flipbuilder.com\/tr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.flipbuilder.com\/tr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs"},{"@type":"Organization","@id":"https:\/\/blog.flipbuilder.com\/tr\/#organization","name":"FlipBuilder Blog","url":"https:\/\/blog.flipbuilder.com\/tr\/","logo":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/blog.flipbuilder.com\/tr\/#\/schema\/logo\/image\/","url":"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2022\/07\/logo-2-1-1.png","contentUrl":"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2022\/07\/logo-2-1-1.png","width":190,"height":38,"caption":"FlipBuilder Blog"},"image":{"@id":"https:\/\/blog.flipbuilder.com\/tr\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/blog.flipbuilder.com\/tr\/#\/schema\/person\/7280c46f4331b9c794879b3d1d170061","name":"Glenn Kan","image":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/blog.flipbuilder.com\/tr\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/7fa2bde4752924302bd97095dba511fc?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7fa2bde4752924302bd97095dba511fc?s=96&d=mm&r=g","caption":"Glenn Kan"},"url":"https:\/\/blog.flipbuilder.com\/cs\/author\/blogfber\/"}]}},"_links":{"self":[{"href":"https:\/\/blog.flipbuilder.com\/cs\/wp-json\/wp\/v2\/posts\/10309"}],"collection":[{"href":"https:\/\/blog.flipbuilder.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.flipbuilder.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.flipbuilder.com\/cs\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.flipbuilder.com\/cs\/wp-json\/wp\/v2\/comments?post=10309"}],"version-history":[{"count":1,"href":"https:\/\/blog.flipbuilder.com\/cs\/wp-json\/wp\/v2\/posts\/10309\/revisions"}],"predecessor-version":[{"id":10312,"href":"https:\/\/blog.flipbuilder.com\/cs\/wp-json\/wp\/v2\/posts\/10309\/revisions\/10312"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.flipbuilder.com\/cs\/wp-json\/wp\/v2\/media\/10308"}],"wp:attachment":[{"href":"https:\/\/blog.flipbuilder.com\/cs\/wp-json\/wp\/v2\/media?parent=10309"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.flipbuilder.com\/cs\/wp-json\/wp\/v2\/categories?post=10309"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.flipbuilder.com\/cs\/wp-json\/wp\/v2\/tags?post=10309"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}