{"id":102,"date":"2013-02-21T23:35:47","date_gmt":"2013-02-21T23:35:47","guid":{"rendered":"https:\/\/blog.flipbuilder.com\/?p=102"},"modified":"2018-10-29T06:24:51","modified_gmt":"2018-10-29T06:24:51","slug":"planning-content-layouts-and-visuals-for-flipbooks","status":"publish","type":"post","link":"https:\/\/blog.flipbuilder.com\/cs\/planning-content-layouts-and-visuals-for-flipbooks\/102\/","title":{"rendered":"Pl\u00e1nov\u00e1n\u00ed obsahu \u2013 rozvr\u017een\u00ed a vizu\u00e1ly flipbook\u016f"},"content":{"rendered":"<p><a href=\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2013\/02\/flipbook9.jpg\"><img decoding=\"async\" class=\"size-full wp-image-103 alignleft\" style=\"margin: 8px;\" alt=\"flipbook 9\" src=\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2013\/02\/flipbook9.jpg\" width=\"150\" height=\"150\" \/><\/a>Vytvo\u0159en\u00ed e-knihy je v\u00edce ne\u017e jen v\u00fdzva k psan\u00ed skv\u011bl\u00e9ho obsahu. U\u010dinit tento obsah vizu\u00e1ln\u011b p\u0159ita\u017eliv\u00fdm je d\u016fle\u017eitou sou\u010d\u00e1st\u00ed \u0161\u00ed\u0159en\u00ed va\u0161eho sd\u011blen\u00ed a prok\u00e1z\u00e1n\u00ed va\u0161\u00ed \u00farovn\u011b profesionality. Dne\u0161n\u00ed \u010dten\u00e1\u0159 hled\u00e1 v\u00edc ne\u017e slova. Masm\u00e9dia vr\u00e1tila spot\u0159ebitele zp\u011bt k obrazov\u00fdm p\u0159\u00edb\u011bh\u016fm na\u0161\u00ed ml\u00e1de\u017ee. Nejl\u00e9pe napsan\u00e1 eKniha nem\u00e1 t\u00e9m\u011b\u0159 \u017e\u00e1dnou cenu, pokud se \u010dten\u00e1\u0159 nenech\u00e1 zl\u00e1kat nebo oslnit obraznost\u00ed.<\/p>\n<p>V\u011bt\u0161ina lid\u00ed, kte\u0159\u00ed vyd\u00e1vaj\u00ed e-knihy, to ji\u017e v\u00ed. P\u0159ivedli grafick\u00e9 design\u00e9ry, aby vytvo\u0159ili obr\u00e1zky a <a href=\"http:\/\/visual.ly\/\">infografiky<\/a>, webdesign\u00e9\u0159i, aby pracovali na rozvr\u017een\u00edch a byli extr\u00e9mn\u011b d\u016fvtipn\u00ed s kreativn\u00edmi rozvr\u017een\u00edmi. Pak p\u0159ijde <a title=\"Software pro listov\u00e1n\u00ed knih\" href=\"http:\/\/flipbuilder.com\">Flipbuilder<\/a>a na\u0161e prot\u011bj\u0161ky s nov\u00fdm zp\u016fsobem, jak d\u011blat v\u011bci, a najednou soubor dovednost\u00ed a uplatn\u011bn\u00ed ji\u017e nebyly tak relevantn\u00ed jako kdysi. Navrhnout e-knihu ji\u017e nen\u00ed jako navrhnout vzhled \u010dasopisu nebo ti\u0161t\u011bn\u00e9 publikace, ale sp\u00ed\u0161e vytvo\u0159it modern\u00ed web. D\u00edky mo\u017enosti vytv\u00e1\u0159et flipbooky pln\u00e9 vlo\u017een\u00fdch film\u016f, fotogaleri\u00ed a zvuku se hra op\u011bt zm\u011bnila. Doru\u010dit flipbook vlo\u017een\u00fd do pohybliv\u00e9 \u0161ablony a s tolika pohybliv\u00fdmi d\u00edly znamen\u00e1, \u017ee nyn\u00ed mus\u00edme myslet v\u00edce jako re\u017eis\u00e9\u0159i a m\u00e9n\u011b jako vydavatel\u00e9 knih.<\/p>\n<p>To, \u010d\u00edm se v\u00fdvoj\u00e1\u0159i modern\u00edch elektronick\u00fdch knih mus\u00ed zab\u00fdvat (a ano, dnes je to sp\u00ed\u0161e v\u00fdvoj\u00e1\u0159 se schopnostmi psan\u00ed ne\u017e autor s designov\u00fdmi dovednostmi, kter\u00e9 \u0159\u00edd\u00ed obsah), jsou stejn\u00e9 v\u011bci, na kter\u00e9 se d\u00edv\u00e1 filmov\u00fd producent.<\/p>\n<p>Funguje cesta?<\/p>\n<p>Cht\u011bj\u00ed div\u00e1ci\/\u010dten\u00e1\u0159i z\u016fstat na cest\u011b?<\/p>\n<p>Cht\u011bj\u00ed pokra\u010dov\u00e1n\u00ed?<\/p>\n<p>Pokud m\u016f\u017eete dostat \u201eAno\u201c na v\u0161echny t\u0159i, m\u011bli byste se p\u0159ipravit na \u0159\u00edzen\u00ed podnik\u00e1n\u00ed, kter\u00e9 m\u016f\u017ee p\u0159in\u00e9st pouze fran\u0161\u00edza trh\u00e1k\u016f.<\/p>","protected":false},"excerpt":{"rendered":"<p>Vytvo\u0159en\u00ed e-knihy je v\u00edce ne\u017e jen v\u00fdzva k psan\u00ed skv\u011bl\u00e9ho obsahu. U\u010dinit tento obsah vizu\u00e1ln\u011b p\u0159ita\u017eliv\u00fdm je d\u016fle\u017eitou sou\u010d\u00e1st\u00ed \u0161\u00ed\u0159en\u00ed va\u0161eho sd\u011blen\u00ed a prok\u00e1z\u00e1n\u00ed va\u0161\u00ed \u00farovn\u011b profesionality. Dne\u0161n\u00ed \u010dten\u00e1\u0159 hled\u00e1 v\u00edc ne\u017e slova. Masm\u00e9dia vr\u00e1tila spot\u0159ebitele zp\u011bt k obrazov\u00fdm p\u0159\u00edb\u011bh\u016fm na\u0161\u00ed ml\u00e1de\u017ee. [\u2026]<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,6,7,15,14],"tags":[],"class_list":["post-102","post","type-post","status-publish","format-standard","hentry","category-content","category-ebooks","category-marketing","category-video","category-website-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Planning content - layouts and visuals for flipbooks - FlipBuilder Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.flipbuilder.com\/cs\/planning-content-layouts-and-visuals-for-flipbooks\/102\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Planning content - layouts and visuals for flipbooks - FlipBuilder Blog\" \/>\n<meta property=\"og:description\" content=\"Creating an eBook is more than just a challenge of writing great content. Making that content visually appealing is an important part of getting your message across and showing your level of professionalism. Today&#8217;s reader is looking for more than words. Mass media has reverted consumers back to the image driven tales of our youth. 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