Brochures, unlike posters, pamphlets or flyers, carry within itself a bulk of information. Usually, designed to act as the face of a company, a professional brochure creates for a company the first impression and makes one’s brand stand out from the rest. If your next plan of action is to intimate your target audience about the products/services offered, then follow the simple steps to come up with a standard brochure, rich in visual elements.
Interactive Digital Brochure Created by Flip PDF
Best Desktop Digital Publishing Software for Online Brochures
Part I: A little R&D on brochures
A rule of thumb before embarking on any creative activity would be to start with a general research work. Let’s take a look into a few points, which a beginner should keep in mind while exploring brochures.
Part II: Creating the brochure by designing it
Now comes the most awaited section and to keep you on the right track, here is a step-by-step procedure to follow.
Step 1: Go through a brainstorming session to plan things to include. It is suggestible to stick to quick facts, avoid jargon, highlighting an exclusive discount and putting on bold all the possible benefits of availing the product/service from you.
Step 2: Follow the rule of thirds while designing. This is so because our brain catches anything which appears thrice, better. Hence when you divide it into parts, be it vertically or horizontally, always stick to three to engage viewers.
Step 3: Use legible text and lucid language. The standard font size for a brochure is 14 and above, so always ensure the same. As for language, avoid stuffing words, rather be clear and informative to transform the brochure into a user-friendly one.
Step 4: Go for a modernised look, free from too many texts and images. The fundamental principle is to avoid patterned backdrop.
Step 5: Use four or fewer colours to build it up. Take shades from your logo, skip detailed pictures, which could really be harsh to one’s eyes, keep the background light in shade while the text appears etched in a bright tone.
Part III: Printing
Now comes the most crucial stage of creating a brochure of professional outlook. Let’s explore the steps to a printed copy.
Step 1: Approach a local print shop. Instead of using the printer at home, switch to a professional utilising high-quality papers and printers.
Step 2: Look for options at the local print shop. Ask for what’s served there. The ideal thing would be to narrow down to a glossy finish to provide it with a high-class appearance. Exploring contemporary styles such as tri-folds, bi-folds and rounded backside.
Step 3: Communicate your vision. Keep in touch with the printer to arrive at a stupendous outcome, all set to pique the audience’s interest.
An ideal brochure unfolds a story, portrays itself as an informative paper document and stays etched in one’s memory. A beginner could start off with the above-mentioned steps or switch to interactive digital brochures with a flip-style effect, using Flip PDF. The choice is entirely yours!
Best Desktop Publishing Software for Publishers