Using YouTube to drive traffic to your website

Posted in Marketing, Social MEdia, Video, Website marketing on May 22nd, 2013

They say an image is worth a thousand words, so just imagine the story a video tells? Instead of a fragment, a solitary slice of life, a video presents the whole story. When it comes to marketing, videos are a powerful way to display your products in an intuitive and lively way. The global acceptance […]

Building eBooks with flipping book conversion in mind

Posted in Content, eBooks, Flipbooks, Website marketing on April 4th, 2013

The eBook game has changed. While eBooks are still the best way to provide thought leadership and subject knowledge, the ability to embed rich media changes what we can share with our readers. This combined with a more graphic and visual expectation by our prospects means while content is still king, it’s queen is visual […]

Getting the most out of your content marketing efforts

Posted in Content, Flipbooks, Marketing, Website marketing on March 27th, 2013

“According to Google, content is still king.” – Every Marketer According to Google? How about according to your audience! People coming to your web properties are coming to first take a sample of your content and if they enjoy the taste, devour as much as you can offer. It is imperative that you make the […]

Content sharing on social networks

Posted in eBooks, Marketing, Social MEdia on February 28th, 2013

When you develop a flip book, ask yourself what is your ultimate goal? Now unless your answer is truly uncommon, the objective at some point is to share content with others. Most of us are trying to share content with potential customers or fans. With the uprising of social networks and the blogosphere, it seems […]

Broadcasting your flip page eBook through social channels

Posted in eBooks, Marketing, Social MEdia on December 21st, 2012

In today’s online socialverse, it is obvious to anyone and everyone that you want to find ways to build your reach on Facebook, LinkedIn and Twitter. While these are not merely obvious but important places to put your energy, it is equally important to look at some lesser know but equally as valuable sources for […]