Building eBooks with flipping book conversion in mind

Posted in Content, eBooks, Flipbooks, Website marketing on April 4th, 2013

The eBook game has changed. While eBooks are still the best way to provide thought leadership and subject knowledge, the ability to embed rich media changes what we can share with our readers. This combined with a more graphic and visual expectation by our prospects means while content is still king, it’s queen is visual […]

Getting the most out of your content marketing efforts

Posted in Content, Flipbooks, Marketing, Website marketing on March 27th, 2013

“According to Google, content is still king.” – Every Marketer According to Google? How about according to your audience! People coming to your web properties are coming to first take a sample of your content and if they enjoy the taste, devour as much as you can offer. It is imperative that you make the […]