Using time relevant holiday content in your e-Catalog

According to a report (Top 4 Digital Marketing Trends for 2013), the top 4 digital marketing trends for 2013 are mobile marketing, social media, content marketing and author rank. Not surprisingly, content marketing is marked as the most significant one. Now if you want to stand out from the crowd, it’s of great importance to […]

Using YouTube to drive traffic to your website

Posted in Marketing, Social MEdia, Video, Website marketing on May 22nd, 2013

They say an image is worth a thousand words, so just imagine the story a video tells? Instead of a fragment, a solitary slice of life, a video presents the whole story. When it comes to marketing, videos are a powerful way to display your products in an intuitive and lively way. The global acceptance […]

Easy ways to deliver your content on mobile devices

Posted in Content, eBooks, Flipbooks, Marketing on May 16th, 2013

What’s your first thought when you see the phrase “mobile world”? Perhaps you no longer think of the planet we are living on and instead, you think of a world of information accessible by mobile devices. Our technology is becoming our world. “The world will be a mobile world” is not just a saying any […]

Building eBooks with flipping book conversion in mind

Posted in Content, eBooks, Flipbooks, Website marketing on April 4th, 2013

The eBook game has changed. While eBooks are still the best way to provide thought leadership and subject knowledge, the ability to embed rich media changes what we can share with our readers. This combined with a more graphic and visual expectation by our prospects means while content is still king, it’s queen is visual […]

Getting the most out of your content marketing efforts

Posted in Content, Flipbooks, Marketing, Website marketing on March 27th, 2013

“According to Google, content is still king.” – Every Marketer According to Google? How about according to your audience! People coming to your web properties are coming to first take a sample of your content and if they enjoy the taste, devour as much as you can offer. It is imperative that you make the […]