Using YouTube to drive traffic to your website

Posted in Marketing, Social MEdia, Video, Website marketing on May 22nd, 2013

They say an image is worth a thousand words, so just imagine the story a video tells? Instead of a fragment, a solitary slice of life, a video presents the whole story. When it comes to marketing, videos are a powerful way to display your products in an intuitive and lively way.

The global acceptance of YouTube and its move from cute cats into the business world gives companies the ability to use videos to brand their business and promote products with ease. YouTube is the second most visited website in the world; that is a global audience you can reach effectively and efficiently. Unlike online advertising which can get costly, YouTube is an incredibly inexpensive way to promote your ideas because it allows you to upload unlimited videos for free. It costs you nothing but a little time to get your adverts in front of the public.

But how can you make full use of this powerful yet free platform?flip_builder_blog_youtube

How can YouTube drive traffic to your website?

Here are some tips to help drive traffic to your website using YouTube:

  1. Create high quality video

High quality does not always mean high definition, but also refers to the quality of your content. You need to have a clear idea of what you are going to present your audience with and how to present it. Just make sure that your videos are fresh, attractive and interesting. There are stages to effective video making and if followed, they lead to better content.

  • *Write up a story board and script as much as possible.
  • *Record your video several times for practice.
  • *Record a final rough cut.
  • *Edit the video, first focusing on the visuals then insert animations, voice dubbing or background music where needed.
  • *Always add your brand with website link and watermark and so on.
  • *After editing, you should output the video in HD format (1280×720) that displays perfectly on YouTube.

 

2.  Create a YouTube account for your business instead of using a personal account

While using YouTube, you should keep in mind that your account stands for your business rather than yourself and everything you post has an impact on your business. This is an official platform of your company, so make it official: Using your company name! Remember you can change your account name only once. In addition, you should fill out as much of your business profile as possible including profile, image and channel art. This helps users find you on YouTube.

3.  Define categories and playlists for the videos

It is a good idea to divide your videos into different categories according to the content of your videos, especially when you have a lot of videos. If you put your videos in different playlists, you will enable your visitors to navigate through the videos more easily. This helps improve experience and increase the opportunity of driving your visitors back.

4.  Be active on YouTube

Social media takes efforts and there is no exception for YouTube. It is wise to keep your YouTube account updated so your visitors are constantly aware of fresh content, otherwise, in a video land so full of options they will forget about you. Upload your videos on YouTube regularly, for example, once a week. And if you don’t have videos to share, you still have other ways to keep you active on YouTube: subscribe to videos from other channels; watch, comment and share their videos.

5.  Optimize for your video

Once you finish uploading a video, you can make your video easier to access. Set basic info such as title, description and tags for the video; this makes your video search friendly. Add your website link in the description box to direct traffic to your website. What’s more, you can connect your YouTube account to other social networks such as Facebook and Twitter. This cross-platform marketing strategy helps reach a greater audience and drive more traffic to your website.

Finally, be sure to promote your videos all over. Your website, your social accounts and within YouTube on a regular basis. Not everyone will notice the first time you post, and it just takes one influential person to share your video for you to get a flood of traffic. Keep at it and sooner or later you will be a regular Rob Reiner.

 

 

Easy ways to deliver your content on mobile devices

Posted in Content, eBooks, Flipbooks, Marketing on May 16th, 2013

What’s your first thought when you see the phrase “mobile world”? Perhaps you no longer think of the planet we are living on and instead, you think of a world of information accessible by mobile devices. Our technology is becoming our world.

“The world will be a mobile world” is not just a saying any more and in fact, the world has been a mobile world and is becoming more and more mobile. Reports (Google Mobile Optimization Webinar) show that more people will use mobile devices than PCs to get online by the end of 2013.

Do you see the business opportunity for those at the forefront of mobile marketing?

deliver your content on mobile devices

Sensible and foresighted companies have launched mobile marketing campaigns to convert mobile users into customers. Google recently created new search lists called mserps and built mobile elements into Google Analytics to monitor these new search patterns. If you have initiated a digital marketing strategy to reach your prospects, but have not focused on mobile users, you will are leaving a lot of opportunity on the table.

So how do you deliver your content to mobile devices?

Here are a few ways:

1. Make your website mobile-friendly

You spend countless hours optimizing your website content for top ranking on Google, but do you know if your website content is mobile-friendly enough?

Google is demanding that webmasters improve the mobile experience of their site so that visitors can access website content on their mobile devices with ease.

2. Deliver your content via mobile eBook Readers

If you have a lot of content to share, eBooks offer a clean way to push the data to mobile devices. Many people especially writers and publishers love to publish their content on eBooks because of the advantages they offer: small storage requirement, easy to save, easy to access…. And once you generate an eBook, you can enable it to be read on mobile devices via eBook readers like Kindle, Anyview, GGbook.

3. Output APP for mobile devices

While eBooks are a good content delivery method, it is even more convenient to deliver your content on mobile devices without requiring your readers to use a third-party app. Instead you can deliver your content as an app. For example, you can output your content as an APK file, which is an app for Android OS. Readers can download the app and then run it on their mobile devices directly.

4. Publish a mobile version flip book

A flip book is an eBook that pops, and it’s more attractive and interactive because of it virtual page flipping effect. And here at FlipBuilder, we can help you publish wonderful flip books that cannot only be viewed on PCs but also on mobile devices such iPad, iPhone and Android phone. Additionally a flip book can include social sharing features which enable you and your readers to share your content via social networks on mobile devices.

Isn’t it high time you started mobile marketing campaign so you can reach the mobile users?

 

Engaging readers by asking questions

Posted in Content, Marketing on May 8th, 2013

Sometimes the best questions cannot be answered without reflection. They can make your change your perspective and can even force you to change your mind. As a writer, teacher or leader, when sharing content it is always

Question mark from Kennedy SRMS

good to ask these questions and strive to spark new ideas in the minds of your readers. The right question can be the mark of a great piece of work.

While these questions are powerful, it is good to ask questions that do not have as much impact as well. In this way you can drive points home, by answering or playing them up with an explanation.

Do you ask questions of your readers when writing?See I just did it there. It can cause some thought provoking beyond just telling. It allows the reader to pause and attempt to validate your points.

But does it work?

Well, now that you are experiencing this, you tell me. Are you finding the questions I am asking a benefit or a distraction from the post?

Either way, if they get you to think, then you will become more engaged in the writer’s ideas. Questions are a powerful tool when trying to build repoire. One important thing to remember is that you do not truly get the responses while writing. If you are posting on a blog, or an open forum, you can get responses in your comments, but you should not wait for them. It is essential to give your thoughts and answer the simpler questions. Leaving too much hanging can confuse the reader of send them in the wrong direction. Send them out to sea with questions and guide them back to shore by answering them.

If your thoughts resonate then they will keep coming back for more. What do you think?

 

Using images and audio to tell a short story with a flip book

Posted in Audio, Flipbooks, Images, Marketing on April 25th, 2013

Sometimes the best told stories in our digital age are the ones told with images and sound. Some video enthusiasts may argue that most are, if not all. While at Flipbuilder, we are strong believers in the power of the written word, we also see the value of both adding images to written content and sharing content online that is completely driven by image and sound. Flip books make it easy to quickly build an image stack and add audio. The challenges come in two parts. First creating a visual representation of the story you want to tell, then properly adding the audio at times when it enhances the tale. There are  different kinds of stories that can be told. In the business community our choices range from case studies to lessons in product uses. From how to documents to event promotions. Anything where images will enhance the possibility of understanding or create excitement. In our personal lives, images can tell the story better than any letter or phone call. From weddings to graduations and other momentous occasions you can let your friends and family share in any experience they missed or relive it again. So what is the recipe for a great tale of imagery and audio? Here are four steps to creating an amazing visual flipbook.touching-moment

  1. Start with great images. No picture in your book should be anything less than spectacular.Do not just get a shot of    your product, get one of a customer using it to satisfaction. Do not just share a snap of your wedding party, use the one that shows the most emotion; that goofy one perhaps. Each picture should tell a story all of its own.
  2. Place your audio in the appropriate places. Do not over power your images with rants and rambles. Make sure you are simply enhancing the experience with comments or details that the picture cannot capture alone. Sometimes it is just a sentence, sometimes it is some moment shared. Be sure it is relevant and interesting.
  3. Make the star of your flipbook the product or event. Do not muddy up your purpose with images that are not directly related to your book. If you are focused on a particular product, don’t tie in a different product line. If you are sharing the story of your child’s kindergarten graduation, it is not the time to showcase another event. Focus is the key to great storytelling.
  4. Make it easy to find and access. Use tagging and upload it to a dropbox or our online service. If you want people to see it, make it so they can find it in a click.

That is the start of making a great visual flip book. What else would you add to my tips?

 

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Social broadcasting, building a following with content

Posted in Marketing, Social MEdia on April 18th, 2013

Today’s marketing team has a whole new set of tools that mean a whole new set of rules when trying to gain eyeballs. One of the most effective and inexpensive ways to gain eyeballs for your content is social media. Social broadcasting is leveraging social networks to get the word out. There are many variables to getting something to go viral and rampantly spreading across the web. Some of them are out of your control. There are three things anyone can do to help ensure that the most people across the globe get to see what you are sharing.

Finding your voice

People often jump into the blogging or content creation game with a vision of writing some cool post and having it go amazingly viral because they followed some system. They put keywords in the right place, asked compelling questions and borrowed content from people that have been successful. And then they are shocked when they get almost not traffic and even less unsolicited sharing of their content.

But why? They ask. I did everything I was told. The problem is that readers are not machines. You cannot program an article, post or flipbook and expect consistent behavior. Readers sense a fraud and if you write something with a goal of getting broadcasted, you will fail. Instead, write from your heart about what is important. Write about what you know and how it relates to your business. Write in your own voice with your own words and your work will be appreciated.

Finding your niche

This is the first step in taking your voice and getting it broadcasted. It is not about knowing who you are, but more knowing where the people that want to pay attention to who you are hang out. What kind of people are both going to enjoy reading your efforts and then feel compelled to share it. Look for forums, groups, pages and communities and share links to your content. Do not bombard them, but just add a link to one amazing piece of content. Then study your analytics to see which source sent you the most traffic. You may also want to go back and see if there was any discussions around your content.

Once you find the places where you are getting the most responses, start to become a part of that community. Add content, share other interesting content that you find on the net AND jump into conversations and add thoughts to other people’s content.

Seek out evangelists

Finally, the way to truly go viral and get more eyeballs that you can imagine to start reading your content is to align with some people that other people listen to. These people are influencers and have massive power on social networks. They have large groups of followers that will robotically repost just about anything they share. Some of these people can get thousands of retweets in a matter of hours. Seek out the influencers for whom the voice and niche you have uncovered resonate. Reach out to them directly and if possible privately. Share your content with them, but also try and foster a relationship. Having these people on your side and converting them into your evangelists will bolster your social broadcasts.

Focus on these three efforts and you will find yourself getting more and more eyeballs on your content than ever before.

The Flipbook contest has two weeks remaining

Posted in Announcements, Contest, Flipbooks, Marketing on April 16th, 2013

Do you want $300 in Flipbuilder products just for showing us your skills? Well there are 17 contestants and 2 weeks left. Go to the Flipbuilder Facebook page and check them out!

OR…

Send us a note and we will instruct you on how to submit your own.  How you ask? Here are the details:

Contest: Win a $300 credit good for any Flipbuilder software package.
Send your flipbook examples created by our page flip software, and we will post the flipbooks on our Facebook page. Fans can vote for the flipbook by liking it. The author who gets the most Likes will win $300 in Flipbuilder products .

This contest will last until 30th April. To enter, please send us a message at flipbuilder@gmail.com before April 30th, nut hurry. The sooner you get it up there, the sooner you can start getting votes.

 

Building eBooks with flipping book conversion in mind

Posted in Content, eBooks, Flipbooks, Website marketing on April 4th, 2013

The eBook game has changed. While eBooks are still the best way to provide thought leadership and subject knowledge, the ability to flipbook8embed rich media changes what we can share with our readers. This combined with a more graphic and visual expectation by our prospects means while content is still king, it’s queen is visual appeal.  now that it requires little effort to create a flash based flip book that you can publish anywhere, the design decisions you make when first building your piece of work should change. This requires a bit more planning as you script your work.

When starting an eBook the core steps of writing have not changed. You want to start with a topic, then write a short synopsis. Once you finish your synopsis, outline the chapters and sections, and then if you want to be really thorough, write up a synopsis for each chapter and section. This is writing 101 and no technological advance in design and delivery will change the basics of how to write.

What is different is your ability to express your thoughts through rich media. You do month have to describe what happened in a video, or how to adjust something, you can share the video. You can accompany an image with audio, even create a character that narrates your work. You can share an entire catalog of images on one page and really get your point across. The new options are endless and as we grow in our attempts to wow our readers, our ideas and combinations of content and design will expand.

A good flip book may require a storyboard, like a movie or a comic, to help the author ge a grasp on what should be written and what should be shared through audio or videThis what have you done differently since using flipping book technology?

Win $300 in Flip products from Flipbuilder

flipbook5Have you checked out our contest on our Facebook page? https://www.facebook.com/pages/Flipbuilder/519094654797388. You really should. Really, right now. Post your flipbook then share it with your community. We will share it too!

The book with the most likes wins its creator $300 in product.

Go, go, go!

Getting the most out of your content marketing efforts

Posted in Content, Flipbooks, Marketing, Website marketing on March 27th, 2013

Is-Google-God“According to Google, content is still king.” – Every Marketer

According to Google? How about according to your audience!

People coming to your web properties are coming to first take a sample of your content and if they enjoy the taste, devour as much as you can offer. It is imperative that you make the most of this behavior as buyers are more and more making decisions on what to purchase based on what we can deliver via online content. Here are some tips/steps to making the most of your content marketing.

  1. When you share content on a social network, always offer a compelling path to click. Don’t just depend on the linking title to get the point across, add some value. A quote from the work followed by a suggestion to follow the path is often just the something extra needed to increase views.
  2. Lead with your best content. Publish your most effective documentation first. Get people excited and then every time you publish they will devour it.
  3. Use categories and tagging in any medium that permits it. Once you hit a vein of readership, you want to make it easy for people to read more. You never know what passage or image will trigger a buying decisions, but the longer you keep people engaged and moving from what they found to what matters, the more likely they will purchase.
  4. Give people the option to act and request more information. Always have paths to contact with your content.
  5. Keep generating fresh content. Recycling content is a good way to maximize views, but you need to be adding to your libraries to increase loyalty and bandwidth.

I hope these tips help you in your efforts and keep in mind, the slickest way to share your content is a flip book.

Improved reading experiences: Providing multilingual options for digital publications

Posted in Client focus, Content, Flipbooks, Marketing on March 22nd, 2013

As society continues to become more connected digitally, globalization seems an inevitability. With people of different regions getting connected, communication becomes a greater challenge and paths to global communication becomes vital. Understanding your customers will give you a clear idea of what they need, and how you can cater to their needs. But first, in an effort to understand them, you need to communicate in their language. How can you expect someone doesn’t understand French to read a French eBook?

 

Similarly, you can’t expect people who do not read English to use the tool with an English interface. Maybe they will stumble through, but this causes great pain in the user experience. Some companies try and solve this problem by offering different versions of their tool in different languages. This can be inconvenient because if you need an English version rather than a German one, you have to download again. That takes time and resources. For example, you have a German version of Adobe Reader in hand; however someone on your team does not speak German. They need it in English. It becomes a challenge for them to follow the UI of your PDF. They struggle to comprehend what each button or setting can do.

 

multiple languages

Communication in different languages

We have outlined a problem. So what is the solution?

 

Providing tools that offer a multi-language option within one interface. Our PDF to page flip software is a good example. With Flip PDF you can create flash flip books with multiple switchable languages. You can add English, Chinese, French, German and many other languages. Your readers can switch to the preferred language with a simple click. This removes any inconvenience caused by a potential language barrier.

 

This is another reason converting PDFs to flip books is a great idea. You cannot only make your PDF more attractive and lively, but with the language-switchable option, you can improve the reading experience greatly.