Archive for "January, 2013"

Why showcasing flipbooks is better than just sharing PDF files

Posted in eBooks, Marketing, Website marketing on January 29th, 2013

You get immersed in a budding technology and assume that the buzz creates awareness. That is why I was shocked the other day when a good friend of mine responded to a tweet about our flippingbook conversion technology, Flipbuilder Flip PDF Pro, by asking, “Why would I go to the trouble of creating a flipbook […]

Guest post: Should Each Franchise Have Its Own Social Media Strategy?

Posted in Marketing on January 23rd, 2013

Should Each Franchise Have Its Own Social Media Strategy? Owning franchises can be tricky because you have different locations to manage, several different teams of workers to train and keep  up to speed, and many managers who all try to work together and improve the company. Social media, however, has added a new level of […]

Evangelism – Cutting through the noise: getting eyeballs on your digital publications.

Posted in eBooks, Marketing, Social MEdia on January 17th, 2013

You labor on your concepts, your content and design. They you have the good sense to convert your publication into a vibrant and media rich flip book. But what now? Who is going to see your masterpiece?

Adding videos to websites and digital publications.

Posted in Marketing, Video, Website marketing on January 9th, 2013

  In today’s get it now social webofrantic business work, video has fast become a standard home page feature for most business websites. It is not suprise since while studies range, it is clear that people spend at least three times as much time on websites that have videos than those that don’t. At Flipbuilder, […]

Using eBook marketing to promote new ideas in the New Year

Posted in eBooks, Marketing on January 3rd, 2013

If you are a small business owner, a one person consultancy or the marketing arm of a larger company, the early part of January is the time to reflect. It is time to review what worked and did not work last year. Time as Steve Covey loved to say, “to sharpen the saw,” But what does this […]